communication research paper (how public health and safety campaigns )2000 words

MECM90034 Assignment 2 Grading Criteria

Criteria Information

Quality of analysis and argument - Is the report descriptive or analytical? The report should be analytical rather than descriptive, especially “your response to the question of your choice” and “discussion and recommendations) parts.

- Does the report provide a critical and thoughtful analysis? - Does the report provide good rationales and justifications to substantiate arguments? - Are the recommendations for the brand highly persuasive and original?

Appropriate use of subject concepts/theories

- Does the report demonstrate a good understanding of subject concepts and relevant materials? - Does the report successfully incorporate course concepts and relevant materials to strengthen its analyses

and arguments? - How are the theories used in the report? Does it use theories (or other research materials) to sustain a

persuasive argument in a manner that reflects the thoughtful integration of the scholarship with the student’s own analysis?

Depth of research - Does the report provide sufficient information about the case? - Does the report commend a good range of relevant expert resources to support analyses and arguments? - Is research well integrated into the assignment?

Quality of writing Structure

- Is the report well-structured with use of headings and subheadings? - Are thoughts and arguments expressed in a coherence manner? - Does the report include all key information? (Based on Turnitin instructions)

Writing style

- Grammar, spelling, punctuation

Reference

- We prefer APA style: http://www.apastyle.org/ - Is referencing consistent? - Are concepts and information cited? - Any missing citations or references?

Overall Assessment H1 
 • Excellent analysis, comprehensive research, sophisticated theoretical or methodological understanding, impeccable presentation/documentation;
 • Work that meets all the key assessment criteria and excels in most; 
 H2A • Very good work that is very well researched, shows critical analytical skills, is well argued, with scholarly presentation and documentation; 
 • Work that meets all the key assessment criteria and exceeds in some; 
 • Work that shows limited room for improvement. 
 H2B • Good work that is solidly researched, shows a good understanding of key ideas, demonstrates some use of critical analysis along with good presentation and

documentation; 
 • Work that meets most of the key assessment criteria and performs well in some; 
 • Work that shows some room for improvement. H3 • Completion of key tasks at a satisfactory level, with demonstrated understanding of key ideas and some analytical skills, and satisfactory presentation, research and

documentation; 
 • Work that meets most of the key assessment criteria; 
 • Work that shows room for improvement in several areas. P
 • Completion of key tasks at an adequate level of performance in argumentation, documentation and expression; 
 • Work that meets a limited number of the key assessment criteria; 
 • Work that shows substantial room for improvement in many areas. 
 N

• There are little or no evidence that the student understands the key expectations of the assignment.