digital business design

COURSE CODE: MDGTB201 COURSE NAME: Digital Business Design

Midterm Task brief & rubrics Students will provide an individual project report which covers both theoretical and practical application of the digital design theories, including the development and recommendations for a digital transformation solution in an organization of their choice. Demonstration of the use of digital interfaces, applications and understanding of new business models and disruption are expected. The project should include recommendations on the implementation of digital technologies and solutions to improve the effectiveness of an organization through the definition of this digital transformation strategies. The report will comprise:

• Audit of the current digital landscape of the organization.

• Evaluation of the competitive environment.

• Identification of target customer segments.

• SWOT of the current landscape and TOWS matrix of proposed solution.

• Definition of objectives, strategies, tactics and architecture.

• Outline of the proposed solution implementation. Formalities:

Wordcount: 2,500-3,500 words. Cover, Table of Contents, References and Appendix are excluded of the total wordcount. Font: Arial 12,5 pts. Text alignment: Justified. The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Sunday 7th of February 2021 at 23:59 CEST – Via Moodle (Turnitin). Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

1. To design state of the art digital business interfaces that exceed user expectation.

2. To design applications using methods that align with the best practices.

3. To design and manage the full user digital experience from start to end.

Excellent 90-100 Good 80-89 Fair 70-79 Marginal Fail 60-69 Fail <60

Audit of current digital

landscape Excellent audit assessing all the actual elements of

Digital Technology used and implemented by the

organization

Good audit assessing most of the actual elements of Digital Technology used

and implemented by the organization

Fair audit assessing the actual relevant elements of Digital

Technology used and implemented by the

organization

Insufficient audit assessing just a few or irrelevant

elements of Digital Technology used and implemented by the

organization

Unsatisfactory or virtually no audit. Assess of few, irrelevant or no elements

of Digital Technology used and implemented by

the organization

Evaluation of competitive

environment Excellent evaluation of

existing competitors in the industry sector marketspace

Good evaluation of existing competitors in the industry

sector marketspace

Fair evaluation of existing competitors in

the industry sector marketspace

Inadequate evaluation of existing competitors in the

industry sector marketspace

Unsatisfactory or virtually no evaluation of existing

competitors

Identification of target

customer segments Excellent identification &

evaluation of key customer groups and segments.

Good identification & evaluation of key customer

groups and segments.

Just adequate identification &

evaluation of key customer groups and

segments.

Inadequate identification & evaluation of key customer

groups and segments.

Virtually no evaluation of key customer groups nor

customer segments.

SWOT & TOWS Excellent SWOT & TOWS

on the organisation’s current and future use of DT.

Good SWOT & TOWS on the organisation’s current and

future use of DT.

Satisfactory SWOT & TOWS on the

organisation’s current and future use of DT.

Inadequate SWOT & TOWS on the organisation’s current

and future use of DT.

Virtually no SWOT or TOWS on the

organisation’s current and future use of DT.

Objectives, strategies, tactics

& architecture Excellent definition of

objectives and proposed strategies.

Good definition of objectives and proposed strategies.

Satisfactory definition of objectives and proposed

strategies.

Inadequate definition of objectives and proposed

strategies.

Virtually no definition of objectives or proposed

strategies.

Proposed solution

implementation Excellent definition of

objectives and proposed strategies.

Good definition of objectives and proposed strategies.

Satisfactory definition of objectives and proposed

strategies.

Inadequate definition of objectives and proposed

strategies.

Virtually no definition of objectives or proposed

strategies.

Report style The work is underpinned with a wide range of

excellent and relevant academic references,

showing depth of research and understanding. The work is presented to a professional standard.

The work is underpinned with a wide range of good and

relevant academic references, showing depth of research

and understanding. The work is presented to a good

standard.

The work is underpinned with a wide range of

satisfactory and relevant academic references,

showing depth of research and

understanding. The work is presented to a

satisfactory standard.

The work lacks academic references and contains

inadequate online references.

The work is badly presented and contains

inadequate online or virtually no references