Conspicuous Consumption: The impact of luxury fashion advertising on consumer psychology

RICHMOND THE AMERICAN INTERNATIONAL

UNIVERSITY IN LONDON

Richmond Business School

MBA  Dissertation/Extended  Dissertation:   Recommended  Structure  

THE  FRONT  COVER   Author  Name   Institution  Name   Date  of  submission   Name  of  supervisor   ID  number     Word  Count  

CHAPTER  HEADINGS   Each  chapter  should  have  a  title.  You  may  choose  to  also  use  numbers.  Headings  (or  sub-­‐headings)   within  a  chapter  may  help  the  reader  better  understand  the  structure.  

ABSTRACT   Your  paper  must  include  an  abstract,  consisting  of  100-­‐150  words,  which  provides  readers  with  an   overview  of  the  content  of  your  paper.  It  is  important  that  your  abstract  clearly  states  the  purpose  of   your  paper  and  summarizes  the  content.  Do  not  use  first  or  second  person  (I,  me,  my,  we,  us,  our,   you…).  Instead  use  “this  paper”  or  “the  authors”.  

INTRODUCTION   Describe  the  general  perspective  of  the  paper.  End  by  specifically  stating  the  objectives  of  the  paper   including  the  framing  of  the  research  question.  

BACKGROUND/LITERATURE  REVIEW   Provide  broad  definitions  and  discussions  of  the  topic  and  incorporate  views  of  others  (literature   review)  into  the  discussion  to  support,  refute,  or  demonstrate  your  position  on  the  topic.  

MAIN  FOCUS  OF  THE  PAPER  

Issues,  Controversies,  Problems   Present  your  perspective  on  the  issues,  controversies,  problems,  etc.,  as  they  relate  to  theme  and   arguments  supporting  your  position.  Compare  and  contrast  with  what  has  been,  or  is  currently  being   done  as  it  relates  to  the  paper's  specific  topic.  

Methodology  and  Analysis   You  must  explain  the  research  methodology  that  you  will  be  using  in  your  paper.  Where  applicable   the  dissertation  ought  to  include  empirical  evidence,  this  can  be  quantitative  and/or  qualitative   evidence.  

CONCLUSIONS  AND  RECOMMENDATIONS   You  must  interpret  your  findings  and  summarise  these  in  the  concluding  section/chapter.  Where   applicable  relevant  solutions  and  recommendations  ought  to  be  provided.  Reflect  potential  business   application.  

RECOMMENDATIONS  FOR  FUTURE  RESEARCH   Discuss  future  and  emerging  trends.  Provide  insight  about  the  future  of  the  dissertation  theme  from   the  perspective  of  its  focus.  Viability  of  a  paradigm,  model,  implementation  issues  of  proposed   programs,  etc.,  may  be  included  in  this  section.  If  appropriate,  suggest  future  research  opportunities   within  the  domain  of  the  topic.  

REFERENCES   References  should  relate  only  to  the  material  you  cited  within  your  paper  (this  is  not  a  bibliography).   References  should  be  in  Harvard  reference  style  and  listed  in  alphabetical  order.  Please  do  not   include  any  abbreviations.  Any  additional  references  should  be  included  in  an  Additional  Reading   section.