Strategic Opportunity Mgmt Week 4 Assignment

11/27/22, 2:59 PM MBA 699 Module Four Report Guidelines and Rubric - MBA-699-Q2927 Strategic Opportunity Mgmt 22TW2

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MBA 699 Module Four Report Guidelines and Rubric

Overview

You are a business development manager for a life sciences organiza�on in the Midwest that has recently found great success

through their new cancer treatment drugs. You are part of the team that is planning your organiza�on’s exit strategy, as the owners

want to sell the business. As you con�nue to gather and analyze data to include in your strategic recommenda�ons, you hear about

a possible roadblock that can affect your plans.

There is currently one prospec�ve buyer interested in acquiring your organiza�on. Your team has started planning for the

acquisi�on process based on this interest. However, you receive word that due to recent economic and market instability, the buyer

is now reconsidering its acquisi�on proposal. If this buyer backs out, your organiza�on will have to re-evaluate its strategy.

To ensure the organiza�on’s readiness in case of a setback, the VP of business development wants you and your team to iden�fy

alterna�ve scenarios and dra� a con�ngency plan. Your team agrees with this approach and decides to perform some preliminary

research that will not only help in your acquisi�on analysis but will also help iden�fy alterna�ve buyers in the event the current

buyer backs out.

In this report, you will iden�fy and research the top three organiza�ons in your industry and market. You will then summarize this

informa�on in a report to your VP as the list of companies to consider if they decide to look for an alterna�ve buyer.

Prompt

Create a report summarizing the compe�tor analysis for three of the best performing organiza�ons in the life sciences industry,

focusing on pharmaceu�cals and medicines.

Specifically, you must address the following criteria:

1. North American Industry Classifica�on System (NAICS) code: Iden�fy the NAICS Code from the NAICS website for the

organiza�on (a life sciences firm producing cancer treatment drugs) in the course scenario. Make sure the NAICS code

relates to either the oncology, pharmaceu�cal, or medicines sectors.

a. How will you use the code to find poten�al buyers in your segment?

2. Top compe�tors: Iden�fy the top three organiza�ons in the same industry with the same NAICS code as the organiza�on in

the course scenario and explain three criteria you used for shortlis�ng these companies. Use resources such as IBISWorld,

Mergent ONLINE, and MarketLine to help you in your research. Consider the following in your response:

a. Why did you select these three criteria?

b. How do these three criteria impact the organiza�on?

c. What other criteria did you consider but not use? Why did you not use those criteria?

3. Company informa�on: Summarize the following informa�on for the three compe�tors and poten�al alterna�ve buyers. Use

resources like investor rela�ons pages on the organiza�ons’ websites and MarketLine to help you in your research. (Consider

using a table to capture this informa�on.)

a. Strategic vision (if available)

b. Primary product(s) or service(s)

c. Overall market share

d. Compound annual growth rate (CAGR)

Guidelines for Submission

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MBA-699-Q2927 Strategic Opportunity Mgmt 22TW2 TM

11/27/22, 2:59 PM MBA 699 Module Four Report Guidelines and Rubric - MBA-699-Q2927 Strategic Opportunity Mgmt 22TW2

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Submit a 3- to 4-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources

should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more informa�on on cita�ons.

Criteria Exemplary Proficient Needs Improvement Not Evident Value

NAICS Code N/A Iden�fies the NAICS Code for the organiza�on in the course scenario (100%)

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include correctly iden�fying the industry the organiza�on belongs to (70%)

Does not a�empt criterion (0%)

15

Top Compe�tors Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner (100%)

Iden�fies the top three organiza�ons in the same industry as the organiza�on in the course scenario; explains three criteria used to shortlist the organiza�ons and jus�fies the selec�on (90%)

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include iden�fying three top organiza�ons in the correct industry; iden�fying the three relevant criteria for shortlis�ng the companies; explaining how each of the three organiza�ons meets these criteria (70%)

Does not a�empt criterion (0%)

30

Company Informa�on

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner (100%)

Summarizes the strategic vision, primary product or service, market share, and customer segment for the three iden�fied organiza�ons (90%)

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include correctly summarizing all required informa�on for each of the three shortlisted organiza�ons (70%)

Does not a�empt criterion (0%)

35

Ar�cula�on of Response

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner (100%)

Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstra�ng an understanding of audience and purpose (90%)

Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, nega�vely impac�ng readability (70%)

Submission has cri�cal errors in grammar, sentence structure, and spelling, preven�ng the understanding of ideas (0%)

15

Cita�ons and A�ribu�ons

Uses cita�ons for ideas requiring a�ribu�on, with few or no minor errors (100%)

Uses cita�ons for ideas requiring a�ribu�on, with consistent minor errors (90%)

Uses cita�ons for ideas requiring a�ribu�on, with major errors (70%)

Does not use cita�ons for ideas requiring a�ribu�on (0%)

5

Total: 100%

Module Four Report Rubric

11/27/22, 2:59 PM MBA 699 Module Four Report Guidelines and Rubric - MBA-699-Q2927 Strategic Opportunity Mgmt 22TW2

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