Prof Double R

MBA 687 Vision, Mission, and Strategic Goals

Vision Leveraging technology, people, and resources, we aim to help our customers transform all facets of their business operations and drive innovation. We achieve our goals through our most valuable resource— our PEOPLE. Mission Create unprecedented value, service, and opportunity for our customers, employees, and partners. We are innovators, dedicated professionals, and are proud to uphold the traditions of commitment, excellence, and teamwork.

• Giving our customers the best customer experience, building customer confidence, conquering all challenges, and demanding the best of ourselves.

• Pursuing excellence in everything we do and being a leader in innovative information technology strategies and services.

• Empowering all employees to provide services that exceed our customers’ expectations and make our community the best.

Values Unity

• We value the contribution of every member. • We inspire and encourage high levels of employee engagement through recognition,

effective communication, and constant feedback. • We train together, work together, and look out for one another.

Excellence

• When the training, preparation, and teamwork all come together, we are at our best. • We give our customers the best customer experience, build customer confidence, conquer all

challenges, and demand the best of ourselves. • We choose to perform at the highest level of excellence.

Service

• We empower all employees to provide services that exceed our customers’ expectations and make our community the best.

• We pursue excellence in everything we do and are leaders in innovative information technology strategies and services.

• We strive to serve best-in-class offerings that meet cutting-edge business requirements. Strategic Goals The company will achieve our vision and mission in the next five years by focusing on the following strategic objectives:

1. Growth

The company will advance the mission by: • Supporting and promoting U.S. businesses’ efforts to develop, sustain and expand

operations. o Deliver service-oriented solutions and foster more customer loyalty across

the organization. o Increase the company’s U. S market, allowing us to operate on a larger scale

and increase profitability. ▪ Create a balance between revenue and expenses.

• Decrease expenses by 5%.

• Increase revenue by 10% annually. o Increase the value of the company for our shareholders, stakeholders, or

owners. o Secure a good reputation, Net Promotor Score (NPS) to boost sales, and

broaden our customer base. o Ensure the organizational system is aligned, integrated, and equitable.

2. Talent and Learning

• Supporting bringing on the best employees, retaining high-performing talent, training, and enabling managers to devote more resources to employee core competencies.

o Employee salary and benefits packages will be competitive within the Wilmington, DE area.

o Design a succession plan to identify and prepare candidates for high-level management positions that become vacant due to retirement, resignation, death, or new business opportunities.

o Address the company’s leadership needs to ensure a selection of qualified leaders that are diverse, a good fit for the organization’s culture, and who have the necessary skills for the organization as the company scales.

o Create a training, learning, and working environment that is caring, safe, and healthy, and values human diversity.

o Recruiting and promoting highly qualified management personnel. • Provide effective work systems that meet the needs of leaders and frontline

employees. • Provide a regular flow of information to employees and stakeholders.

o Gather and analyze employee and stakeholder concerns to define and deploy appropriate solutions.

o Increase the percentage of employees who have a high degree of satisfaction with the quality of recruitment, training, recognition and reward opportunities, and the company's benefits.

o Ensure that 75% of exiting employees indicate satisfaction with their work experience in an exit survey or interview.

o Evaluate the quality of recruitment, training, recognition and reward opportunities, and work systems through a regular annual employee survey, with an 80% satisfaction rate or an increase of five percentage points.

3. Customers

• Acquire new customers from innovative offerings.

• Expand sales in the U.S. national market and attract new customers from innovative offerings.

• Conduct market research during the first half of the year and develop appropriate customer messaging strategies.

4. Marketing

• Acquire enhancing marketing and visibility efforts. o Grow a percentage of sales from new client contracts. o Foster lifetime customer loyalty with marketing campaigns scaled to meet

the company's needs. o Increase social media impressions among the new target audience by 30%. o Ensure that adequate leadership, personnel, and resources exist to achieve

our marketing goals. o Add two full-time community managers to better manage comments and

questions received on social media.