Optimizing Brands Week 2 Presentation

6/12/22, 1:25 PM MBA 645 Module Two Presentation Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

https://learn.snhu.edu/d2l/le/content/1085674/viewContent/18775856/View 1/4

MBA 645 Module Two Presentation Guidelines and Rubric

Overview

Managing and op�mizing brand equity is one of the long-term goals of any organiza�on and thus it is a joint responsibility of all the

func�onal departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty,

and brand associa�ons. Appropriate alignment of key departments with marke�ng is a key element in the brand management and

op�miza�on process.

As the regional marke�ng director leading a phased marke�ng strategy to reopen parks a�er a safety incident, you must ensure key

func�onal departments in the organiza�on coordinate for a smooth reopening of the parks. There is a need for clear, concise, and

frequent communica�on for helping departments understand their responsibili�es and their interdependencies with other

departments. As a part of your ini�al analysis about the brand implica�ons, create a presenta�on to help the departmental heads

understand the alignment needs and the roles and responsibili�es of the cross-func�onal departments.

Prompt

In this assignment, you will iden�fy the responsibili�es of three func�onal departments of the organiza�on in the course scenario:

sales, opera�ons, and marke�ng. You will also share the need for alignment between these func�onal departments to ensure the

smooth reopening of the park and to improve brand equity.

Specifically, you must address the following rubric criteria:

1. Describe the need for alignment among the sales, opera�ons, and marke�ng departments to ensure the successful

reopening of the park. Consider the following key elements (1–2 slides):

Interdepartmental communica�on

Knowledge and feedback sharing

2. Iden�fy and describe the roles of these cross-func�onal departments and how they can contribute to improve brand equity.

Consider the following points for your descrip�on (3–5 slides):

Sales

If the sales department's primary role is to create individual and group sales for the company, what strategy

can they undertake to grow sales considering the current situa�on? Ground your response in research and

rich detail.

Opera�ons

If the opera�ons department’s primary role is the safety of the guests and employees, what strategy can they

undertake to ensure a safe and fun experience for both guests and employees? Ground your response in

research and rich detail.

Marke�ng

If the marke�ng department’s primary role is to a�ract, retain, and grow revenues from the park’s target

audience, what strategy can they undertake considering the current situa�on? Ground your response in

research and rich detail.

id li b i i

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MBA-645-Q5979 Optimizing Brands 22TW5 TM

6/12/22, 1:25 PM MBA 645 Module Two Presentation Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

https://learn.snhu.edu/d2l/le/content/1085674/viewContent/18775856/View 2/4

Guidelines for Submission

Using PowerPoint, create a narrated presenta�on that is 5 to 7 slides in length. Consult the Shapiro Library APA Style Guide for

more informa�on.

Criteria Exemplary (100%) Proficient (90%) Needs Improvement

(70%) Not Evident (0%) Value

Need for

Alignment Among

Cross-Func�onal

Departments

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies the need

for alignment among

the marke�ng, sales

and opera�ons

departments

specifically from a

communica�on and

knowledge-sharing

perspec�ve

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying

the need for

alignment among

func�onal

departments to

ensure the

successful reopening

of the park

Does not a�empt

criterion

25

Strategies and

Brand

Op�miza�on:

Sales

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies and

describes the key

strategy of the sales

department for

op�mizing the brand

equity

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying

the role of sales

departments in

brand op�miza�on

Does not a�empt

criterion

20

Strategies and

Brand

Op�miza�on:

Opera�ons

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies and

describes the key

strategy of the

opera�ons

department for

op�mizing the brand

equity

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying

the role of

opera�ons

departments in

brand op�miza�on

Does not a�empt

criterion

20

Strategies and

Brand

Op�miza�on:

Marke�ng

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies and

describes the key

strategy of the

marke�ng

department for

op�mizing the brand

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying

the role of marke�ng

departments in

brand op�miza�on

Does not a�empt

criterion

20

Ar�cula�on of Exceeds proficiency Clearly conveys Shows progress Submission has 15

Module Two Presenta�on Rubric

6/12/22, 1:25 PM MBA 645 Module Two Presentation Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

https://learn.snhu.edu/d2l/le/content/1085674/viewContent/18775856/View 3/4

Response in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

meaning with correct

grammar, sentence

structure, and

spelling,

demonstra�ng an

understanding of

audience and

purpose

toward proficiency,

but with errors in

grammar, sentence

structure, and

spelling, nega�vely

impac�ng readability

cri�cal errors in

grammar, sentence

structure, and

spelling, preven�ng

understanding of

ideas

Total: 100%

6/12/22, 1:25 PM MBA 645 Module Two Presentation Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

https://learn.snhu.edu/d2l/le/content/1085674/viewContent/18775856/View 4/4

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