Optimizing Brands Week 7 Check-In

7/17/22, 11:47 AM MBA 645 Module Seven Video Check-In Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

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MBA 645 Module Seven Video Check-In Guidelines and Rubric

   

Overview

In this course, the learner-faculty connect video assignment will be used for reflec�on as well as to discuss your preparedness for

upcoming weeks. This is a private conversa�on between you and your instructor, and you are encouraged to explore the concepts

presented.

Prompt

In this mentor-focused video check-in, you will review the Project Guidelines and Rubric (the project is due in Module Nine) and

have an asynchronous discussion with your instructor regarding any ini�al concerns about the same.

You are encouraged to con�nue reaching out to your instructor, so any concerns and ques�ons are addressed before the course

project is due. Discuss your progress and concerns with your instructor through this video submission.

Record a short video in the Bongo Q&A tool, sharing your expecta�ons and understanding of the scenario and corresponding

requirements. Specifically address the following criteria:

1. Share your thoughts and ques�ons about the course project, including any ques�ons or concerns you have regarding:

Marke�ng strategy

Methods to monitor results

Marke�ng objec�ves and KPIs

Role of a business intelligence department in repor�ng cri�cal factors impac�ng marke�ng

Using outside digital (social) media monitoring firms to report consumer insights, opinions, and concerns

Milestone feedback

2. Share what you learned from comple�ng the Milestone Two assignment and any feedback you received from the instructor,

including any ques�ons you may have about the same.

3. Reflect on your experience working through the previous milestone and the process you followed. Include any aspects that

stood out as you prepare to make your final recommenda�ons in the project submission.

If you have any addi�onal ques�ons or require addi�onal support from your instructor, let your instructor know.

Guidelines for Submission

Using Bongo, record a video that is 3–5 minutes long. If you are not able to record a video, you should reach out to your instructor

and discuss submi�ng the assignment in an alternate format.

Criteria Exemplary (100%) Proficient (90%) Needs Improvement

(70%) Not Evident (0%) Value

Course Project

Expecta�ons and

Understanding

Exceeds proficiency

in an excep�onally

clear insigh�ul

Shares clear

expecta�ons and

understanding of the

Shows progress

toward proficiency,

but with errors or

Does not a�empt

criterion

50

Module Seven Video Check-In Rubric

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MBA-645-Q5979 Optimizing Brands 22TW5 TM

7/17/22, 11:47 AM MBA 645 Module Seven Video Check-In Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

https://learn.snhu.edu/d2l/le/content/1085674/viewContent/18775864/View 2/3

Understanding clear, insigh�ul,

sophis�cated, or

crea�ve manner

understanding of the

course project

but with errors or

omissions; areas for

improvement may

include sharing clear

expecta�ons and

understanding of the

course project

Learning From

Milestone Two and

Feedback

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Addresses learning

from the Milestone

Two assignment and

feedback clearly

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include sharing more

informa�on about

what was learned

from the Milestone

Two assignment

Does not a�empt

criterion

25

Personal

Reflec�on

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Includes a clear and

relevant personal

reflec�on and makes

personal or

professional

connec�ons to the

course material

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include reflec�ng

clearly the learning

from the course and

its applica�on in

personal and

professional

connec�ons

Does not a�empt

criterion

25

Total: 100%

7/17/22, 11:47 AM MBA 645 Module Seven Video Check-In Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

https://learn.snhu.edu/d2l/le/content/1085674/viewContent/18775864/View 3/3

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