Optimizing Brands Week 7 Presentation

7/17/22, 11:40 AM MBA 645 Module Seven Presentation Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

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MBA 645 Module Seven Presentation Guidelines and Rubric

   

Overview

A good marke�ng plan needs to translate into quan�fiable measures. Without such quan�fica�on, a plan will o�en fall apart. Thus,

defining objec�ves and respec�ve key performance indicators (KPIs) to measure the effec�veness of the plan is essen�al.

Your CMO has asked you to create a strategic marke�ng plan and share it with other regional marke�ng directors, so that each park

follows a similar strategy. Considering the different challenges in each park, the marke�ng objec�ves must be broad enough to

address each park’s challenges, with minimum or no customiza�on.

Defining the marke�ng objec�ves and relevant KPIs will help you, the other regional marke�ng directors, and the CMO to pre-

assess the effec�veness of the plan you have proposed and to address gaps, if any.

Prompt

Create a PowerPoint presenta�on with audio narra�on for the CMO and your fellow regional marke�ng directors in the course

scenario. The goal of this presenta�on will be to share marke�ng objec�ves, associated success criteria, and methods to monitor

and measure the results.

Note: Remember to use both on-screen text and audio narra�on or speaker notes in your PowerPoint slides to convey your

informa�on effec�vely. If narra�on is not possible due to technical challenges, develop precise and extensive speaker notes while

addressing all the rubric elements in the presenta�on. For example, you can use brief bulleted lists on the slide and include detailed

explana�ons in your audio narra�on or speaker notes.

Specifically, you must address the following criteria:

1. Iden�fy two SMART objec�ves—one for each marke�ng strategy iden�fied in the previous assignment. (slides 1–2)

How does each objec�ve align with the SMART framework? Begin this part by resta�ng the iden�fied marke�ng

strategies and then state the SMART objec�ves.

2. Iden�fy two KPIs—one for each marke�ng objec�ve—to measure the success of the marke�ng strategies. (slides 3–4)

What are your reasons for choosing each KPI?

3. Determine two methods to monitor the results of the iden�fied KPIs. (slides 5–6)

Why have you chosen these methods?

Guidelines for Submission

Submit a 6-slide PowerPoint presenta�on with audio narra�on or speaker notes. Consult the Shapiro Library APA Style Guide for

more informa�on.

Criteria Exemplary (100%) Proficient (90%) Needs Improvement

(70%) Not Evident (0%) Value

SMART Objec�ves Exceeds proficiency Iden�fies accurately Shows progress Does not a�empt 30

Module Seven Presenta�on Rubric

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MBA-645-Q5979 Optimizing Brands 22TW5 TM

7/17/22, 11:40 AM MBA 645 Module Seven Presentation Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

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in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

two marke�ng

objec�ves—one each

for the two

marke�ng strategies

—and explains how

the objec�ves align

with the SMART

framework

toward proficiency,

but with errors or

omissions; areas for

improvement may

include effec�vely

using the SMART

framework to

iden�fy the

objec�ve for

respec�ve marke�ng

strategy

criterion

KPI Iden�fica�on Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies accurately

two KPIs—one for

each objec�ve—to

measure the success

of the marke�ng

strategies and

explains the reason

for iden�fying these

KPIs

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying

the significance of

KPIs in measuring

the success of the

corresponding

marke�ng strategy

with jus�fica�on

Does not a�empt

criterion

30

Methods for

Results Monitoring

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Determines

accurately two

methods to monitor

and measure results;

jus�fies why the

chosen methods are

most appropriate for

the given KPIs

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include determining

the purpose of

monitoring and

measuring the

performance of

marke�ng strategy

or iden�fying the

monitoring method

based on given KPIs

Does not a�empt

criterion

30

Ar�cula�on of

Response

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Clearly conveys

meaning with correct

grammar, sentence

structure, and

spelling,

demonstra�ng an

understanding of

audience and

purpose

Shows progress

toward proficiency,

but with errors in

grammar, sentence

structure, and

spelling, nega�vely

impac�ng readability

Submission has

cri�cal errors in

grammar, sentence

structure, and

spelling, preven�ng

understanding of

ideas

10

Total: 100%

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