Optimizing Brands Week 8 Monitoring success

7/24/22, 4:53 PM MBA 645 Module Eight Report Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

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MBA 645 Module Eight Report Guidelines and Rubric

   

Overview

Monitoring a marke�ng strategy from start to finish helps you assess a marke�ng plan and its effec�veness.

You are a regional marke�ng director of a theme park responsible for crea�ng a customizable template for strategic marke�ng. This

template can be used across all parks. Now, to iden�fy con�nuous improvement opportuni�es, the CMO wants you to design a plan

to monitor and measure the success of the marke�ng strategies implemented in all the parks.

To help you perform this task, all the regional marke�ng directors will share feedback for their individual parks. The consolidated

feedback will provide insights into the performance of the marke�ng strategies in all the parks.

Create a short report to help the other marke�ng directors create a plan to monitor and measure con�nuous improvement.

Prompt

Create a short report describing the methods to monitor the marke�ng measures a�er the parks in the course scenario reopen. In

addi�on, describe the feedback loops and research strategies along with a plan for con�nuous improvement.

Specifically, you should focus on the following criteria:

1. Describe the marke�ng KPIs to be monitored for the ongoing marke�ng ac�vi�es a�er the reopening of the park.

What are the key performance indicators that should be used to measure the performance of the marke�ng

strategy?

2. Describe the feedback loops to be implemented in this case.

Iden�fy the specific feedback loops you will monitor and how o�en.

How should results be reported to the key stakeholders needing this informa�on?

3. Describe the research that should be conducted.

Iden�fy specific consumer research methods you will use and explain why.

How will you use the research outcomes for a con�nuous improvement plan?

4. Describe an effec�ve con�nuous improvement plan. Your con�nuous improvement plan should be based on the feedback

loops and research strategies.

Use the plan, do, study, and act or adjust (PDSA) methodology for implemen�ng the con�nuous improvement cycle.

Guidelines for Submission

Submit a Word document using double spacing, 12-point Times New Roman font, and one-inch margins. This assignment should be

1 to 2 pages in length.

Criteria Exemplary (100%) Proficient (90%) Needs Improvement

(70%) Not Evident (0%) Value

Marke�ng KPI

Monitoring

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

Iden�fies and

describes the

marke�ng KPIs that

Shows progress

toward proficiency,

but with errors or

Does not a�empt

criterion

20

Module Eight Short Report Rubric

MBA-645-Q5979 Optimizing Brands 22TW5 TM

7/24/22, 4:53 PM MBA 645 Module Eight Report Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

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sophis�cated, or

crea�ve manner

must be monitored omissions; areas for

improvement may

include iden�fying at

least one essen�al

KPI to be monitored

with a jus�fica�on

for the choice of

component

Feedback Loops Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies and

describes the

feedback loops that

should be

implemented;

discusses the

mechanism and the

frequency of using

the feedback loops

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying

and describing the

why the feedback

loops are required

along with the

mechanism through

which the feedback

loops would be

shared and the

frequency with

which they would be

shared

Does not a�empt

criterion

20

Research to Be

Conducted

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies clearly and

discusses the

research or survey to

be conducted to

measure the success

of the marke�ng

plan

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying

and describing the

purpose and relevant

type of research to

measure the success

of the marke�ng

strategy

Does not a�empt

criterion

20

Con�nuous

Improvement

Effort

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Discusses the

con�nuous

improvement effort

clearly and explicitly;

clearly describes the

methodology used

for the con�nuous

improvement effort

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include describing

the use of PDCA in

con�nuous

improvement cycles

Does not a�empt

criterion

20

Ar�cula�on of

Response

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

Clearly conveys

meaning with correct

grammar, sentence

structure, and

Shows progress

toward proficiency,

but with errors in

grammar, sentence

Submission has

cri�cal errors in

grammar, sentence

structure, and

20

7/24/22, 4:53 PM MBA 645 Module Eight Report Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

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crea�ve manner spelling,

demonstra�ng an

understanding of

audience and

purpose

structure, and

spelling, nega�vely

impac�ng readability

spelling, preven�ng

understanding of

ideas

Total: 100%

7/24/22, 4:53 PM MBA 645 Module Eight Report Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

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