Competencies In this project, you will demonstrate your mastery of the following competencies: Manage elements of a sustainable global brand Propose a method to market Design a marketing strategy Scenario You are the regional marketing director of a them

MBA 645

Exemplar Communication Grid

Stakeholders Stakeholder's Interest in the

Park Reopening

Assessment of the Impact on Stakeholder

(Low/Medium/ High)

Information and Communication

Needs of the Stakeholder

Communication Methods With the

Stakeholder

Example: Lenders

Knowing the status of the return to opening and possible investment costs

Medium Regular updates on the reopening and any investment cost needs

• Virtual meetings on a quarterly basis

• Emails