Optimizing Brands Week 2 Assignment

MBA 645

Exemplar Communication Grid

Stakeholders Stakeholder's Interest in the

Park Reopening

Assessment of the Impact on Stakeholder

(Low/Medium/ High)

Information and Communication

Needs of the Stakeholder

Communication Methods With the

Stakeholder

Example: Lenders

Knowing the status of the return to opening and possible investment costs

Medium Regular updates on the reopening and any investment cost needs

• Virtual meetings on a quarterly basis

• Emails