Prof Double R

Sales Growth of Whole Market

Year	0	1	2	3	4	5	6	7	8	9	10
Your Company	187.1	192.9001	198.8800031	205.0452831961	211.4016869752	217.9551392714	224.7117485888	231.6778127951	238.8598249917	246.2644795665	253.898678433
BMW	126.1	130.7657	135.6040309	140.6213800433	145.8243711049	151.2198728358	156.8150081307	162.6171634315	168.6339984785	174.8734564222	181.3437743098
Toyota	275.4	286.1406	297.3000834	308.8947866526	320.9416833321	333.458408982	346.4632869323	359.9753551227	374.0143939724	388.6009553374	403.7563925955
VW	282.9	295.0647	307.7524821	320.9858388303	334.7882299	349.1841237857	364.1990411085	379.8595998762	396.1935626708	413.2298858657	430.9987709579

Sales Growth of the Whole Market

Your Company 187.1 192.90009999999998 198.88000309999995 205.04528319609994 211.40168697517902 217.95513927140956 224.71174858882324 231.67781279507673 238.85982499172408 246.26447956646751 253.89867843302798 BMW 126.1 130.76569999999998 135.60403089999997 140.62138004329995 145.82437110490204 151.21987283578341 156.81500813070738 162.61716343154353 168.63399847851062 174.8734564222155 181.34377430983747 Toyota 275.39999999999998 286.14059999999995 297.30008339999995 308.89478665259992 320.9416833320513 333.45840898200129 346.4632869322993 359.97535512265893 374.01439397244258 388.60095533736779 403.75639259552509 VW 282.89999999999998 295.06469999999996 307.75248209999995 320.98583883029994 334.78822990000282 349.18412378570292 364.19904110848813 379.85959987615308 396.19356267082765 413.22988586567322 430.99877095789714

Sales Growth Connected Veh. Mar

Year	0	1	2	3	4	5	6	7	8	9	10
Your Company	3.8	4.1876	4.6147352	5.0854381904	5.6041528858	6.1757764802	6.8057056812	7.4998876606	8.264876202	9.1078935746	10.0368987192
BMW	1.6	2.008	2.52004	3.1626502	3.969126001	4.9812531313	6.2514726797	7.8455982131	9.8462257574	12.3570133255	15.5080517235
Toyota	4.8	5.9904	7.4760192	9.3300719616	11.6439298081	14.5316244005	18.1354672518	22.6330631302	28.2460627865	35.2510863576	43.9933557743
VW	8.4	10.3488	12.7497216	15.7076570112	19.3518334378	23.8414587954	29.3726772359	36.1871383546	44.5825544529	54.925707086	67.6684711299

Sales Growth Connected Vehicle Market

Your Company 3.8 4.1875999999999998 4.6147352000000001 5.0854381904000006 5.6041528858208007 6.1757764801745232 6.8057056811523253 7.499887660629863 8.2648762020141096 9.1078935746195491 10.036898719230743 BMW 1.6 2.008 2.5200399999999998 3.1626501999999994 3.9691260009999989 4.9812531312549986 6.2514726797250226 7.8455982130549025 9.8462257573839018 12.357013325516796 15.508051723523577 Toyota 4.8 5.9904000000000002 7.4760192000000005 9.3300719615999999 11.6439298080768 14.531624400479847 18.13546725179885 22.633063130244967 28.246062786545718 35.251086357609054 43.993355774296099 VW 8.4 10.348800000000001 12.749721600000001 15.7076570112 19.351833437798401 23.841458795367629 29.372677235892919 36.187138354620075 44.582554452891934 54.925707085962863 67.668471129906251

Option A for Innovation

Year	0	1	2	3	4	5	6	7	8	9	10
Sales Traditional	183.3	190.8153	198.6387273	206.7829151193	215.2610146392	224.0867162394	233.2742716052	242.838516741	252.7948959274	263.1594866604	273.9490256135
Sales Connected	3.8	4.1876	4.6147352	5.768419	7.21052375	9.0131546875	11.2664433594	14.0830541992	17.603817749	22.0047721863	27.5059652328
Total Sales	187.1	195.0029	203.2534625	212.5513341193	222.4715383892	233.0998709269	244.5407149646	256.9215709402	270.3987136764	285.1642588467	301.4549908464
Gross Margin Traditional	27.495	28.622295	29.795809095	31.0174372679	32.2891521959	33.6130074359	34.9911407408	36.4257775112	37.9192343891	39.4739229991	41.092353842
Gross Margin Connected	0.798	0.879396	0.969094392	1.21136799	1.5142099875	1.8927624844	2.3659531055	2.9574413818	3.6968017273	4.6210021591	5.7762526989
Total Gross Margin	28.293	29.501691	30.764903487	32.2288052579	33.8033621834	35.5057699203	37.3570938463	39.383218893	41.6160361164	44.0949251582	46.8686065409
R&D and Capital Costs	4.1	4.133	1.16699	1.2019997	1.238059691	1.2752014817	1.3134575262	1.352861252	1.3934470895	1.4352505022	1.4783080173
Notes:	Your company grows connected cars at 10.2%/year for 2 years, then grows connected cars at 25%/year.
	Your company grows traditional cars at industry growth rate of 4.1 %/year.
	Margin for connected cars: 21%.
	Margin for traditional cars: 15%.
	Numbers shown in billions.
	There are two additional R&D costs for this option in year 0 and year 1.

Option B for Innovation

Year	0	1	2	3	4	5	6	7	8	9	10
Sales Traditional	183.3	190.8153	198.6387273	206.7829151193	215.2610146392	224.0867162394	233.2742716052	242.838516741	252.7948959274	263.1594866604	273.9490256135
Sales Connected	3.8	4.1876	4.6147352	5.0854381904	5.6041528858	6.1757764802	6.8057056812	7.4998876606	8.264876202	9.1078935746	10.0368987192
Total Sales	187.1	195.0029	203.2534625	211.8683533097	220.865167525	230.2624927196	240.0799772864	250.3384044017	261.0597721294	272.2673802351	283.9859243327
Gross Margin Traditional	27.495	28.622295	29.795809095	31.0174372679	32.2891521959	33.6130074359	34.9911407408	36.4257775112	37.9192343891	39.4739229991	41.092353842
Gross Margin Connected	0.798	0.879396	0.969094392	1.06794202	1.176872106	1.2969130608	1.429198193	1.5749764087	1.7356240024	1.9126576507	2.107748731
Total Gross Margin	28.293	29.501691	30.764903487	32.0853792879	33.4660243019	34.9099204967	36.4203389338	38.0007539199	39.6548583915	41.3865806497	43.2001025731
R&D and Capital Costs	1.1	1.133	1.16699	1.2019997	1.238059691	1.2752014817	1.3134575262	1.352861252	1.3934470895	1.4352505022	1.4783080173
Notes:	Your company grows connected cars at 10.2%/year.
	Your company grows traditional cars at industry growth rate of 4.1 %/year.
	Margin for connected cars: 21%.
	Margin for traditional cars: 15%.
	R&D and Capital Costs grow at a rate of 3%.

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