Overview Using the recommendation that you provided in Milestone One, you will develop a strategy to implement the innovation and get ahead in the marketplace. Scenario You work as a middle manager for one of the top U.S. producers of luxury and mass-mar
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MBA580ComparativeGrowthData3.xlsxin
| Markets and Competitors | Annual Cars & Light Trucks Revenue in 2020 (billions) TAM | Market share percentage for cars and trucks now | Projected CAGR over the next 10 years | Projected revenues in 2030 (billions) | Market share percentage for cars and trucks in 2030 | Global Market for Connected Cars & Light Trucks (billions) TAM | Market share percentage for connected cars and trucks now | CAGR over next 10 years | Projected Conencted Car Revenues (billions) in 2030 | Market share percentage for connected cars and trucks in 2030 |
| Global | $ 3,227.70 | 100% | 4.10% | $ 4,810.0 | 100% | 53.9 | 100% | 25.20% | $ 510.07 | 100% |
| Your Company | $ 187.10 | 5.80% | 3.10% | $ 254.2 | 5.28% | 3.83 | 7.10% | 10.20% | $ 10.11 | 1.98% |
| BMW | $ 126.10 | 3.91% | 3.70% | $ 181.5 | 3.77% | 1.62 | 3.00% | 25.50% | $ 15.67 | 3.07% |
| Toyota | $ 275.40 | 8.53% | 3.90% | $ 404.5 | 8.41% | 4.80 | 8.90% | 24.80% | $ 43.97 | 8.62% |
| VW | $ 282.90 | 8.76% | 4.30% | $ 433.1 | 9.00% | 8.36 | 15.50% | 23.20% | $ 67.30 | 13.19% |
| Note for student: Projected Global revenue for in-car connected services by 2030: $81.1 Billion | ||||||||||
