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MBA501T22019Assignment2briefingwebinarslidedeck2.pdf

MBA 501

Dynamic Strategy and Disruptive Innovation

Assignment 2 briefing

Assessment 02 • 40%

• 30 slide presentation (+/-10%)

• Part 1: Facebook (20%) – Strategy Development – Strategy Implementation

• Part 2: Portfolio Analysis (20%)

• Monday 9th September 23.55 AEST

CONTINUATION OF FACEBOOK CASE

PART A

From assignment 1

• Important to identify 4 stakeholders that come under each stakeholder category for Facebook

– Swing

– Defensive

– Offensive

– Hold

Stakeholder Behavior Analysis

Stakeholder Behavior Explanation Coalition Analysis

Stakeholder Categories & Generic Strategies

• Cooperative potential • Competitive threat • Actual behavior

• Stakeholders • Objectives • Beliefs

• Commonality of Behavior • Commonality of Interest

• Swing (Upside potential & downside risk)

• Defensive (Downside risks)

• Offensive (Upside potential)

• Hold (Neutral)

Stakeholder Strategy Formulation and Implementation Process

• Change current beliefs about the organisation • Try to change the stakeholder’s objectives • Adopt the stakeholder’s position

• Reinforce current beliefs about the organisation • Maintain existing programs • Let the stakeholder drive the transaction process

• Formal rule changes • Change the decision forum • Change the kinds of decisions that are made

• Monitor existing programs • Reinforce current beliefs about the organisation • Guard against changes in the transaction process

Strategy Implementation

• Resource allocation

• Commitment

• Interaction

• Evaluation

• Restructuring • Building teams and taskforces • Sourcing new people • Creating new business units

• Participation • Incentives • Shared values

• Ignore the stakeholder • Public relations

approach • Implicit negotiation • Explicit negotiation

• Implementation control • Control of strategic

programs • Control of strategic

direction • Control of “what we

stand for”

Covered in Assignment 1

Workshop 04/ Assignment 2 PART 1

Workshop 05/ Assignment 2 PART 1

1. Strategy Development

• Refer workshop 4 content

• Analyze each generic strategy option for the identified stakeholder

• Provide recommendations

• Integrate literature and industry sources to support your arguments

Example Only InFocus Case: Suppliers (Hold)

• InFocus suppliers are a hold stakeholder: they pose low cooperative potential and low competitive threat.

• The key strategies available for managing hold stakeholders are:

– Monitor existing programs

– Reinforce current beliefs about the organisation

– Guard against changes in the transaction process

•  A strategic program for managing InFocus suppliers could be to reinforce their current beliefs about the organisation. This could include implementing supplier relationship management initiatives to facilitate two-way communication and assure them that InFocus will resolve the incident efficiently and effectively.

Analyse

Justify recommendations

1. Strategy Implementation

• Refer workshop 5 content

• Analyze 4 strategy implementation related area for each stakeholder

• Provide recommendations

• Integrate literature and industry sources to support your arguments

Stakeholder Behavior Analysis

Stakeholder Behavior Explanation Coalition Analysis

Stakeholder Categories & Generic Strategies

• Cooperative potential • Competitive threat • Actual behavior

• Stakeholders • Objectives • Beliefs

• Commonality of Behavior • Commonality of Interest

• Swing (Upside potential & downside risk)

• Defensive (Downside risks)

• Offensive (Upside potential)

• Hold (Neutral)

Stakeholder Strategy Formulation and Implementation Process

• Change current beliefs about the organisation • Try to change the stakeholder’s objectives • Adopt the stakeholder’s position

• Reinforce current beliefs about the organisation • Maintain existing programs • Let the stakeholder drive the transaction process

• Formal rule changes • Change the decision forum • Change the kinds of decisions that are made

• Monitor existing programs • Reinforce current beliefs about the organisation • Guard against changes in the transaction process

Strategy Implementation

• Resource allocation

• Commitment

• Interaction

• Evaluation

• Restructuring • Building teams and taskforces • Sourcing new people • Creating new business units

• Participation • Incentives • Shared values

• Ignore the stakeholder • Public relations

approach • Implicit negotiation • Explicit negotiation

• Implementation control • Control of strategic

programs • Control of strategic

direction • Control of “what we

stand for”

Covered in Assignment 1

Workshop 04/ Assignment 2 PART 1

Workshop 05/ Assignment 2 PART 1

IMPORTANT

• IF YOU HAVE NOT IDENTIFIED SWING, HOLD, DEFENSIVE, AND OFFENSIVE STAKEHOLDER EACH,

• THEN, PLEASE DO IDENTIFY 4 STAKEHOLDERS AND INDICATE IN THE STAKEHOLDER ANALYSIS SUMMARY SLIDES

WEEK 7 CONTENT

PART 2

Based on D&H Food Group Case study shared last week

Assessment 02 - components

• Plot business units on a BCG, GE- McKinsey, and Synergy Matrix

• Recommendations

Portfolio

• Week 07 workshop material

• Plot the five business businesses accordingly

• Summary and analysis – Rationale behind the analysis

• Recommendations

Portfolio

• Important aspects to consider

– Consolidate the analysis into one place (i.e. the outcome of all three analysis)

– Provide recommendations • Research options available for companies

– Example; what should be done when a subsidiary is marked as a star?

• Provide a clear recommendation

*Integrate scholarly literature

Assessment 02 – Presentation

• Referencing

• DO NOT NEED TO DO RESEARCH INTO THE INDUSTRIES/ BUSINESSES, etc.

• Research into concepts and theories associated with – Portfolio analysis

A2 PRESENTATION

Assessment 02 – Presentation

• A sample slide template is provided

• Limit the amount of text in the slides – capture the essence

• Need to use the Notes pane to explain slides – Don’t go beyond 150 words – Not required for all slides – Wherever, explanations, theory, and workings have to be

presented

• For example – see below

Assessment 02 – submission

• PDF

• Print to PDF> Print Layout> Noted Pages

• See the demonstration

Important

• Please attend week 7 workshop

• Watch online webinar recordings posted for the online class

• Contact your facilitator

Late Submission

• All that is required for the assignment was covered by this week

Late Submission

2 marks per day

20 marks

Read the following documents

• KBS Academic Integrity Policy

• Contract Cheating and Plagiarism related documents

• https://elearning.kbs.edu.au/course/view.p hp?id=1481&section=2

Wish you all the best!

• Please contact your workshop facilitator for further assistance.

Thank You