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MattSmeltzer-Linchpin.pptx

LINCHPIN

Are You Indispensable?

- Seth Godin -

You Are a Genius…So Start Acting Like One!

By: Matt Smeltzer

A Synopsis Of:

“You Are A Genius, So Start Acting Like One” by Matt Smeltzer. A synopsis of “Linchpin: Are You Indispensable?” by Seth Godin

1

Agenda:

Who is Seth Godin?

The New World of Work

Indoctrination: How We Got Here

Becoming the Linchpin

Doing the Work

The Resistance

The Powerful Culture of Gifts

There is No Map

The Culture of Connection

The 7 Abilities of the Linchpin

When it Doesn’t Work

Conclusion

This synopsis will begin with a brief background of the author, Seth Godin, followed by a brief summary of the key points and ideas contained in “Linchpin” starting with…and ending with the conclusion and closing remarks.

2

Who is Seth Godin?

Successful Author

Businessman

Public Speaker

Marketer

Who is Seth Godin? He is a successful author, having written over 20 worldwide best sellers. He is an entrepreneur, having launched several businesses over his career including his first marketing venture, Yoyodyne, where he helped popularize the idea of “permission marketing”. He is also a well-known fixture in the public speaking world, but if you were to ask Seth who he is, he’d tell you “I’m a teacher, and I do projects.” He is a member of the Guerilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and the Marketing Hall of Fame.

3

The New World of Work

The PERL

The Rule of Ordinary People

The Law of the Mechanical Turk

The Myth of the White-Collar Job

Average is Over

Remarkable People

- PERL-Percentage of Easily Replaced Labor

-The Rule of Ordinary People – From “The E-Myth Revisited” by Michael Gerber. Explains the perfect business model would be operated by people with the lowest possible level of skill. High Skill = expensive at a premium in the marketplace.

-The goal is to hire as many obedient, competent workers, as cheaply as you possibly can.

-The difference between what an employee is paid and how much value he/she produces leads to profit.

-The internet has improved the process of finding interchangeable, disposable labor

-The Law of the Mechanical Turk-Any Project, if broken down into sufficiently small, predictable parts, can be accomplished for awfully close to free.

-The Mechanical Turk – chess playing “Computer” built in 1770, actually a small person in a box

- Amazon.com service “Mechanical Turk” transcribe audio example

-Henry Ford-Mass Production-Interchangeable parts-interchangeable workers. Since 1925 the goal was to hire the lowest-skilled laborer possible, at the lowest possible wage…That is the labor market we were trained for. -A century of interchangeable, disposable labor

-This has only been the way of things for the last 100 years, it wasn’t always this way. We have been culturally brainwashed to believe that accepting the hierarchy and lack of responsibility that come with a factory job is the one way, and the best way.

-Most white-collar workers today are still factory workers. It’s factory work because its planned, controlled, and measured. You can optimize for productivity. You know how your entire day will go before you even start. When work cannot be replaced by a machine, workers are turned into machines.

-Average is Over-Our world no longer fairly compensates people who are cogs in a giant machine. What we need are gifts and connections and humanity, and the artists that create them.

-We have reached the end of the days where you get paid just for showing up, successful organizations are paying for people who make a difference and shedding everyone else.

-Remarkable people – The Linchpin – The essential building blocks of tomorrow’s high-value organizations. The only way to succeed is to be remarkable, to be talked to about. People will talk about what you do, not who you are. You don’t become indispensable merely because you are different. But the only way to be indispensable is to be different. That’s because if you’re the same, so are plenty of other people. To get your worth, you must stand out.

4

Indoctrination: How We Got Here

Mediocre Obedience

From Superhero to Mediocreman (and Back Again)

What They Should Teach in School

Becoming The Linchpin

You Can’t Get Far Without One

Linchpins and Leverage

The Pursuit of Perfect

Do You Need a Resume?

Doing the Work

What is Art?

Who’s Your Boss?

Who is it For?

The Passion to Spread

The Resistance

Real Artists Ship!!!

The Powerful Culture of Gifts

Friendlies

What Art Will You Do?

There is No Map

The Culture of Connection

The 7 Abilities of the Linchpin

Providing a Unique Interface Between Members of the Organization

Delivering Unique Creativity

Managing a Situation or Organization of Great Complexity

Leading Customers

Inspiring Staff

Providing Deep Domain Knowledge

Possessing a Unique Talent

When it Doesn’t Work

Conclusion

Works Cited: Godin, S. (2010). Linchpin: Are you indispensable?. New York: Portfolio.