matos spa swot/tows

Internal Factors

External Factors

Strengths:

1. Large variety of natural based services/products.

2.. Outstanding customer service

3. Strong management

4. Beautiful/clean Interior design

5. Employee satisfaction

Weaknesses:

1.High prices

2.Lack of a marketing team

3. No promotional deals/advertisements

4. Poor customer retention

5. Retention of services that were not being purchased by customers, and failure to try new services

Opportunities:

1.Retail partnerships

2. Use social media and internet to increase number of customers

3. social-cultural trends for natural products/services are increasing

SO Strategies:

WO Strategies:

Threats:

1. Competitors have similar businesses in the area

2. Poor economy-people spend less money on services.

ST Strategies:

WT Strategies: