Improving E-mail Marketing Response

MAT510HomeworkWeek8_2_.xlsx

Sheet1

Table: Invoice Experiment Error
Customer Size	Customer Location	Product Type	Number of Errors
-	-	-
+	-	-
-	+	-
+	+	-
-	-	+
+	-	+
-	+	+
+	+	+
Customer Size: Small (-), Large (+)
Customer Location: Foreign (-), Domestic (+)
Product Type: Commodity (-), Specialty (+)
Customer Size effect	average errors (large)	average errors (small)
Customer Location effect	average errors (Foreign)	average errors (domestic)
Product Type	average error (Commodity)	average error (specialty)
Interactions
Size x Location	+	Size x Product	+	Product x Location	+
	-		-		+
	-		+		-
	+		-		-
	+		-		-
	-		+		-
	-		-		+
	+		+		+
Effect		Effect		Effect