marriage

profileMaria Castro
marriage.docx

Introduction

· On

Strategy

· Focused differentiator – specialized marriage counseling for Christians.

· Go and provide unique content

· Unique format consisting using partners, to include churches, train facilitators to teach curriculum

· And now they in early stages of expanding via internet due to COVID (“emergency” offering)

·

Strategic Concerns

· Financial environment

· Loss of business partners

· Change in views

· Heavy competition, increasing globalization

· Loss of funding