market discussion 4
loib35789
MarM4.docx1
BRITISH MUSEUM 3
Module 4 Discussion: Promotion
“What I am ALSO looking for is for the first sentence to say, "The marketing budget for this plan is __________." Fill in the blank based on your media and advertising costs.”
“https://youtu.be/Y2jyjfcp1as”
Overview You are addressing the promotion of your product/business. Tell the class what product you are using to develop your marketing plan to begin the discussion.
Outcomes
1. Evaluate and discuss the major decisions involved in developing an advertising program. (A, G)
2. Discuss branding strategy—the decisions companies make in building and managing their brands. (A, C, D)
Instructions: For discussions, you will need a minimum of three posts (to be eligible for full credit), one response to the topic and a minimum of two substantial replies to other students. Three responses are required on three different days to earn full points grade, most students will reply numerous times throughout the week.
Assignment: Discuss promotion and branding of your product/business.
· Describe advertisement of your product/business or a similar product/business. The advertisement may be on TV, radio, internet, magazines, mailers, etc.
· What is the advertising objective for your product/business? (informative, persuasive, reminder)
· What are the advantages and disadvantages of the various types of media?
· What form of media do you believe would be best for reaching your target audience?
· What are some concepts that make an effective ad?
· Name one other brand name in competition with your product/business. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind?
