Signature Assignment: Challenges of Expansion to a Foreign Location

Content – 7 Possible Points

Met

Partially Met

Not Met

Comments:

Identified the market structure student’s chosen firm operates in, analyzed student’s chosen firm’s current market share, and identified the firm’s local/global competitors. Analyzed the barriers to entry in this market to illustrate the potential for new competition and its impact on firm’s future in the market.

1

Mkt structure, Mkt share, Local/global competitors, Barriers to entry/Relation to potential competition & impact on firm’s future in mkt. [Yes]

Identified and explained trends in current macroeconomic indicators for last three years including:

· Current stage of the business cycle.

· Real gross domestic product (GDP).

· Inflation as measured by the consumer price index (CPI).

· Unemployment rate.

· Federal funds rate.

· Current rate for borrowing funds such as the so-called “prime rate.”

1

3 yr trends –

-Current stage in bus cycle

-Real GDP

-Inflation (CPI)

-UE rate

-FFR

-Current rates for borrowing funds

[Yes]

Evaluated trends in demand over last three years and explained their impact on the industry and the firm. Included quarterly (last two quarters) and annual sales (last three years) figures for the product student’s firm sells. Created business strategies by analyzing information and data related to the demand for and supply of firm’s product(s) to support student’s recommendation for the firm’s actions. Included a graphical representation of the data and information used in student’s analysis.

1

-D trends over last 3 yrs

& explained impact on industry and firm

-Last 2 qtr+3 yrs sales data

-Bus Strats by analyzng info & data rel to D & S to support recs for firm’s actions

-Incl graf of data & info used. [Yes]

Examined available, current data and information, such as pricing and the availability of substitutes, and explained how student could determine the price elasticity of demand for firm’s product. Assessed how the price elasticity of demand impacts the firm’s pricing decisions and revenue growth.

1

-Exam avail current data & info (pricing, avail substit) & explained calc of PEOD.

-Assessed how PEOD impacts pricing decis & rev growth [Yes]

Applied the concepts of variable and fixed costs to firm for informing its output decisions. Analyzed how different kinds of costs (labor, research and development, raw materials) affect the firm’s level of output.

1

-Used fixed/var cost of firm to shape output decisions.

-Explain how diff kinds of costs affects firm’s level of output [Yes]

Based on the data gathered and analysis performed student’s conclusion included:

· Business strategies, including price and non-price strategies, based on market structure to ensure the market share and potential market expansions. Also included exploration of global opportunities for student’s business in a dynamic business environment and provided recommendations.

· A recommendation for how the firm can manage its future production by synthesizing the macroeconomic and microeconomic data presented.

· Proposal for how the firm’s position within the market and among its competitors will allow it to take your recommended action.

· Recommended strategies for the firm to sustain its success going forward by evaluating the findings from demand trends, price elasticity, current stage of the business cycle, and government policies.

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Conclusions

-Bus price/nonprice strats based on mkt struct to insure mkt share & potential mkt expansions

-inclu explor of global oppors for bus w/recommends

-Rec for how firm can manag future productn using macro/micro data

-Proposal for how firm’s position in mkt & among competitors will support recommendations

-Rec strats for firm to sustain success by eval findings frm dem trends, peod, current stage of bus cycle & gov’t policies [Yes]

Cited a minimum of three peer-reviewed references and a minimum of two government economic data sources/references. 1,050 words.

1

3 peer reviewed refs & 2 gov’t econ data sources & 1,050 words [Yes}

Total Earned

Total Available

Percent Earned

7

7

7/7

Writing Guidelines – 3 Possible Points

Met

Partially Met

Not Met

Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

0.5

OK

Intellectual property is recognized with in-text citations and a reference page.

0.5

OK

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

0.5

OK

Sentences are complete, clear, and concise.

0.5

OK

Rules of grammar and usage are followed including spelling and punctuation

0.5

OK

The analysis is a minimum of 1,050 words in length

0.5

OK

Total Earned

Total Available

Percent Earned

3

3/3

Assignment Total

10

10

10/10

Additional comments:100% Excellent.