International Marketing Critical Review Assignment

MKW3444 INTERNATIONAL MARKETING ASSIGNMENT 1 MARKING RUBRIC

Student ID:_________________________ Names______________________________________ Tutorial Day & Time:_____________________________

Criterion Feedback

Very Poor (N) Fair (P) Satisfactory (C) Good (D) Excellent (HD) Outstanding (HD+)

Preliminaries and overall Presentation: Title page and neat presentation of the essay written in standard English with sufficient headings and sub-headings in the body of the essay. (5% marks)

Very badly presented essay; lacks proper formatting, poor English and heading & subheading

Fair structure and format but presentation needs more attention

Overall acceptable format and presentation but English structure, topic heading and sub-headings need some attention

Good overall presentation and format with concise heading and sub-headings but English expression could be improved.

Excellent presentation and formatting, excellent piece of work written in standard English

Outstanding presentation, excellent piece of work written in standard English with innovative ideas

Introduction: Clear introduction of the specific topic area investigated in the essay within the broad regulatory and facilitating roles of governments, with objective and agenda of the essay with reference to the assignment question. (5% marks)

unclear introduction or lack of linking the topic within the regulatory and facilitating roles of govt., or objective and agenda of the essay

Fair introduction, linking it within the regulatory and facilitating roles of govt., and objective and agenda of the essay

Satisfactory introduction indicating its regulatory or facilitating nature and objective and agenda of the essay

Very good overall introduction indicating its nature of govt. policy with some clarity of objective and agenda of the essay

Excellent introduction with concise positioning of the topic amongst govt. policies & some scholarly literature. Has clear objectives of the essay

Outstanding introduction with concise positioning of the topic amongst govt. policies. Has clear objective of the essay with reference to the assignment question.

Literature Review: Review the relevant scholarly articles and book chapters on the selected topic area to demonstrate your understanding of how government policies regulate and facilitate the international marketing activities of domestic firms in overseas markets or international marketing activities of foreign firms in the domestic market. (8% marks)

Literature review lacks sufficient depth. It is either very descriptive without any critical analysis, only 2/3 scholarly works reviewed, or scholarly works are not closely related to the chosen topic of the essay.

Fair attempt to review relevant scholarly works with some depth. It is either descriptive review of at least 4 scholarly works with some critical analysis or only 2/3 scholarly works reviewed with reasonable depth of analysis.

Satisfactory attempt to review relevant scholarly works with reasonable depth. It is either descriptive review of at least 5 scholarly works with some critical analysis or only 3/4 scholarly works reviewed with reasonable depth of analysis.

Very good attempt to review relevant scholarly works with reasonable depth. It is either descriptive review of at least 6 scholarly works with some critical analysis or 4/5 scholarly works reviewed with reasonable depth of analysis.

An excellent attempt to review relevant scholarly works with reasonable depth. It is a critical review of at least 6 relevant scholarly works and summarised major points in relation to the topic of the essay.

An outstanding attempt to review relevant scholarly works with reasonable depth. It is a critical review of at least 6 or more relevant scholarly works, summarised major points in relation to the topic of the essay and suggest future direction.

Evaluation of Policies: A critical evaluation of the selected government policies to demonstrate how a policy facilitate or regulate international marketing activities of domestic firms in overseas markets or international marketing activities of foreign firms in the domestic market. (70% marks)

Poor evaluation of govt. policies. It is just description of the policies without enough analysis of objective of the govt. and its impact on target firms and the economy.

Fair evaluation of govt. policies. It is mainly descriptive with fair analysis of objective of the govt. and its impact on target firms and the economy. Evaluation not linked to reviewed literature.

Satisfactory evaluation of govt. policies. It is descriptive with some critical analysis of objective of the govt. and its impact on target firms and the economy. Evaluation is weakly linked to reviewed literature.

Very good evaluation of govt. policies. It is descriptive with good critical analysis of objective of the govt. and its impact on target firms and the economy. Evaluation is linked to reviewed literature.

Excellent evaluation of govt. policies. Each policy critically analysed for its objective of the govt., its impact on target firms and the economy. Evaluation is nicely linked to reviewed literature

Outstanding evaluation of govt. policies. Each policy critically analysed for its objective of the govt., its impact on target firms and the economy. Evaluation linked very well to literature with own comment.

Conclusion: Summarises evaluation of govt. policies with some insightful comments on the effectiveness of the policies to achieve desired goal of the government and target business firms (7% marks)

Little or no attempt to conclude discussion

Weak attempt to conclude discussion

Some attempt to conclude discussion.

Good attempt to conclude discussion in a logical and concise manner

Excellent synthesis of the main issues in the evaluation of policies and identifies any room improvement.

Outstanding synthesis of the main issues in the evaluation of policies, identifies any new policy to achieve desired objective.

Referencing: Demonstrate the use of correct citation and referencing style for the sources of concept, theories and government policies and any other materials used in the essay. APA citation rules are recommended in the assignment. Demonstrate you familiarity with rules. (5% marks)

Incorrect use of APA citation rules in the body and reference list and all citations in the body are not included in the reference list.

Some formatting errors but at least 60% of the citations and references are done correctly

Minor formatting issues but at least 70% of the citations and references are done correctly

Correct formatting used for more than 80% of the citations and references.

Perfect formatting for citation throughout the essay and reference list with minor error or omission.

Perfect formatting for citation throughout the essay and reference list without any error or omission whatsoever.

Other comments: _________________________________________________________________________________________________________________

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