Global Giant Corporation case analysis

Criterion – Business Case Executive Recommendation

Substandard

0 points

Poor

1 point

Fair

2 points

Good

3 points

Exceptional

4 points

Organization & Structure

Structure detracts from the message. Paragraphs are disjointed and lack transition of thought

Structure of the Executive Summary is not easy to follow

Structure of the Executive Summary is clear

Content of the Executive Summary is organized and paragraph transitions are logical.

Content of the Executive Summary organized in a clear and logical manner and paragraph transitions are logical and made the Executive Summary easy to read.

Appropriate analysis, evaluation of the case

Analysis of key change drivers and the underlying issues not included.

Analysis of key change drivers identified, but the underlying issues not identified.

Analysis of key change drivers and the underlying issues inadequate.

Analysis of key change drivers and the underlying issues were partially identified

Analysis of key change drivers and the underlying issues were clearly identified

Grammar, punctuation & Spelling

Executive Summary contains 12 or more errors

Executive Summary contains 10 to 11 errors

Executive Summary contains 7 to 9 or more errors

Executive Summary contains 4 to 6 or more errors

Executive Summary contains 3 or less errors

Possible solutions and recommendations align with analysis

Recommendations not presented in a clear and understandable manner. The required possible solutions and recommendation were not included in the Executive Summary.

Effective recommendations or plans of action not provided.

Specific data or facts necessary to support the analysis and conclusions not provided.

Effective recommendations and/or plans of action inadequate.

Specific data or facts not referred when necessary to support the analysis and conclusions.

Effective recommendations and/or plans of action partially provided.

Specific data or facts occasionally referred when necessary to support the analysis and conclusions.

Effective recommendations, solutions, and/or plans of action provided.

Specific data or facts referred when necessary to support the analysis and conclusions.