Media Release Essay 1500words

Writing portfolio (25%)

Grade (letter)

1.

Issues analysis – media monitoring (10%)

· Three clippings related to the client and situation

· Appropriately analyses clippings that shows their relevance and impact on the client.

2.

Media release (10%)

· Writes headline according to conventions

· Lead paragraph succinctly summarises the most important points of the story

· Appropriate inverted pyramid

· Written according to the appropriate format including contact details, dates etc

· Appropriate for target public and target media outlet

· Newsworthy

3.

Frequent Asked Questions (5%)

Total 25%

Letter grade