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CRITERION
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70+
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Organisation and structure
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Includes an introduction and a conclusion that reflects on your analysis from the perspective of a potential acquirer. Excellent organisation and logical discussion.
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Presentation and clarity of discussion
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Clear and full presentation of ratios and workings. Fluent writing style appropriate to document. Grammar and spelling accurate. All referencing correct.
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Selection and application of tools of financial analysis
10 marks
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Excellent. Appropriate selection of ratios and application of tools of financial analysis.
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Accuracy of ratio calculations
15 marks
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Excellent. Ratio calculations are accurate with no observable errors. Clear evidence of calculations undertaken. Accurate calculation/use of benchmarks.
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Thoroughness and comprehensiveness of the financial analysis
20 marks
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Excellent. The financial analysis is extremely thorough and comprehensive with use of appropriate benchmarks. Aspects of the financial analysis are full explored.
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Depth and quality of the interpretation
10 marks
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Excellent. Demonstrates a critical appreciation of the nature of the financial analysis. High level evaluation that demonstrates in-depth understanding of the financial analysis. Finance theory used in an informed manner to interpret the financial analysis.
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Very good. The depth of analysis demonstrates a very good level of understanding of the financial analysis undertaken which has resulted in a very good evaluation. Finance theory used to interpret the financial analysis.
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Good/Competent. A competent level of interpretation that explores with some depth the financial analysis. Interpretation has descriptive elements. Some use of finance theory to interpret the financial analysis.
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Satisfactory. The depth and quality of the interpretation is mainly descriptive with scope to develop. Limited use of finance theory to interpret the financial analysis.
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Unsatisfactory. Lacks depth. Entirely descriptive. No use of finance theory.
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Depth and quality of the comparative interpretations
25 marks
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Excellent. Demonstrates a critical appreciation of the nature of the comparative financial analysis. High level evaluation that demonstrates in-depth understanding of the comparative financial analysis. Finance theory used in an informed manner to interpret and frame the comparative financial analysis.
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Very good. The depth of analysis demonstrates a very good level of understanding of the comparative financial analysis undertaken which has resulted in a very good evaluation. Finance theory used to interpret the comparative financial analysis.
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Good/Competent. A competent level of interpretation that explores with some depth the comparative financial analysis. Interpretation has descriptive elements. Some use of finance theory to interpret the comparative financial analysis.
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Satisfactory. The depth and quality of the interpretation is mainly descriptive with scope to develop. Limited use of finance theory to interpret the comparative financial analysis.
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Unsatisfactory. Lacks depth. Entirely descriptive. No use of finance theory.
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Use of macroeconomic country analysis and global industry analysis within the interpretation of the financial analysis
10 marks
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Excellent. Use of either aspect of macroeconomic analysis has been used in an informed manner to interpret some aspects of the financial analysis.
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Very good. Macroeconomic analysis has been drawn upon where possible to interpret the financial analysis.
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Good/Competent. Some evidence of aspects of macroeconomic analysis informing the interpretation.
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Satisfactory. Limited evidence of macroeconomic analysis informing the interpretation of financial analysis.
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Unsatisfactory. No evidence of the macroeconomic analysis being used to inform the interpretation of the financial analysis.
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Overall Comments:
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