Marketing Plan

List below the current market leaders and the approximate percentage of the market each one commands.

Competitor	% of Total Revenues	% of Total Units Sold	Trend of Market Share (increasing or decreasing?)
1.
2.
3.
4.
5.

Which competitor(s), if any, have historically been the market leader(s)?_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Which competitors have increased market share substantially in the last three years?_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Is overall competition increasing, stable, or decreasing? _____________________________________________________________________________________

Briefly describe the most important characteristics of the market leader(s)?_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Competitor #1; ________________________________________________________________________

Competitor #2; ________________________________________________________________________

Competitor #3; ________________________________________________________________________

Divide the pie charts below to indicate market distribution. These charts can be included in your written plan for visual interest.

Market Shares by Revenues (estimate) Market Shares by Volume (estimate)