I need help with creating a Marketing Supply Chain

MARKET SEGMENTATION ANALYSIS

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Market Segmentation Analysis

Part 1

Operating a yoga studio will involve several parties. First, there are apparel manufacturers who are tasked with the responsibility to make apparel. Once the garments have been made, they are taken by distributors who, in turn, have an obligation to provision the yoga store. The yoga store will then sell the products to consumers who will be the final users. The chain is built to enhance the flow of information from the manufacturer to the consumers and vice versa. Since the distributors who will be supplying the yoga store are well established, supplier power is expected to be quite high, thereby diffusing the store’s bargaining power. There are no trade policies that would act as a limit for the supply chain.

Foreign manufacturers and distributors of the required items will be contacted as they sell their products at a significantly low price than those manufactured and sold locally. There are also no restrictions on imports that make the process of obtaining the products relatively easy and cheap. Manufacturers and distributors involved in the supply chain must have no links with such practices as child labor or any other illegal activities. Lastly, the store will only buy Fair Trade. This strategy is aimed at helping manufacturers and consumers in developing countries achieve equitable trade relationships.

The targeted customers are young and middle aged men and women between the ages of 25-50 years old who are conscious of their mental and body health (Dolnicar et al., 2018). The customers are also mid to high income earners who have flexible work schedules. Therefore, entrepreneurs and top business executives are also a target. Also, people who work from their homes are also targeted. They may also have favorable work schedules that allows them time to attend yoga sessions.

Part 2

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