busines assessment

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MarketResearch1_Assessment2_v5.4.pdf

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ASSESSMENT 2

Course Name BSB52415 Diploma of Marketing and Communication

Subject/module Market Research 1

Assessment method Part A: Multiple Choice Part B: Written or Oral Questions

Due date Session 8

Weighting 50%

Units of Competency BSBMKG506 Plan Market Research

Instructions 1. Assessments should be completed as per your trainer’s instructions. 2. Assessments must be submitted by the due date to avoid a late

submission penalty. 3. Plagiarism is copying someone else’s work and submitting it as your

own. You must write your answers in your own words or appropriately reference your sources. A mark of zero will be given for any assessment or part of an assessment that has been plagiarised.

4. A list of references must be included. 5. You may discuss your assessments with other students, but submitting

identical answers to other students will result in a failing grade. Your answers must be yours alone.

6. Your trainer will advise whether the assessment should be digitally uploaded or submitted in hard copy. Assessments that are digitally uploaded should be saved in pdf format.

7. You must pass both assessments in the subject to pass the subject.

Assessment 2

Part A – Multiple Choice Circle the correct answer for the following 6 multiple choice questions:

(1 mark each)

1. Market research plays a significant role in many areas except: a. setting organisational goals and objectives b. evaluating performance c. determine the yearly budget d. measuring satisfaction levels

2. Market research provides clear and concise answers/solutions to organisational problems. a. True b. False

3. Which of the following is not a feature of quantitative research? a. gain attitudinal and perceptive information b. obtain descriptive data c. tightly controlled research d. findings are expressed in numbers

4. Primary data can be described as: a. data collected for a specific research purpose b. data already obtained and used for a different purpose c. research that shows the effects of one variable against another d. data collected by one primary person

5. A focus group interview is an example of: a. descriptive research b. exploratory research c. causal research d. secondary data

6. Which of the following key things does marketing research answer best? a. research gains knowledge for how consumers evaluate your product b. research provides information on consumers constantly changing tastes c. research informs organisations on how consumers react to new ideas d. all of the above

Assessment 2

Part B – Written or Oral Questions Complete the following 10 short answer questions in the space provided.

1. Why do you need to communicate the role of market research in an enterprise operation? (2 marks)

2. Identify two contributions of market research to enterprise activity. (2 marks)

3. Explain why it is important to consult with the relevant personnel to determine your research needs. (2 marks)

4. Explain the difference between qualitative and quantitative data. (2 marks)

5. Identify 4 methods for gathering primary data. (4 marks)

6. List two internal sources of data & two external sources of data. (4 marks)

7. Identify two data processing methods used in market research. (2 marks)

8. Explain why it is important to accurately estimate timeframes in a market research plan. (2 marks)

9. List 4 important elements of a market research plan. (2 marks)

10. What is the purpose of a market research plan? (2 marks)

Notes:

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