busines assessment

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MarketResearch1_Assessment1_v5.4.pdf

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ASSESSMENT 1

Course Name BSB52415 Diploma of Marketing and Communication

Subject/module Market Research 1

Assessment method Part A: Written Assessment Part B: Written or Oral Questions

Due date Session 5

Weighting 50%

Units of Competency BSBMKG506 Plan Market Research

Instructions 1. Assessments should be completed as per your trainer’s instructions. 2. Assessments must be submitted by the due date to avoid a late

submission penalty. 3. Plagiarism is copying someone else’s work and submitting it as your

own. You must write your answers in your own words or appropriately reference your sources. A mark of zero will be given for any assessment or part of an assessment that has been plagiarised.

4. A list of references must be included. 5. You may discuss your assessments with other students, but submitting

identical answers to other students will result in a failing grade. Your answers must be yours alone.

6. Your trainer will advise whether the assessment should be digitally uploaded or submitted in hard copy. Assessments that are digitally uploaded should be saved in pdf format.

7. You must pass both assessments in the subject to pass the subject.

Assessment 1

Part A – Written Assessment Market Research Project Scope

Task Description

Prepare a project scope document for a market research project of your choice. Identify a problem that requires research from your workplace, or an enterprise of interest to you.

Step 1:

Identify a problem that requires research from your workplace, or an enterprise of interest to you, by analysing enterprise planning & performance documents

Step 2:

Consult with relevant personnel to determine research needs & draft research objectives

Step 3:

Consider all the elements required in project scoping in preparation to prepare a completed document

Assessment task to submit Prepare a project scope document for your proposed market research project, ensuring each of the following elements are included:

f Project name & project manager (researcher)

f Client and stakeholders (7 mark)

f Brief background identifying the enterprise and the problem or the issues on why the research is needed (7 marks)

f A statement/s of the market research needs (5 marks)

f Research objectives (5 marks)

f An estimate of the human, physical, and financial resources required (9 marks)

f Details of any external market research assistance if necessary (5 marks)

f Suggested research details including methodologies, research location, sample size and nature of sample (12 marks)

f Timeframe (5 marks)

Step 4:

Submit for approval as a typed word document. (Total 55 marks)

Assessment 1

Part B – Written or Oral Questions

Instructions f Answer all questions in the spaces provided and hand in your answers to

your Trainer in Week 5. f Once you have completed the assessment, please attach the APC

assignment cover sheet and hand both to your Trainer.

(Total 30 marks)

Your organisation Tasty Foods, is considering lauching a new range of pre- packaged frozen meals. As the brand manager, you believe you should engage in market research to explore the opportnity further. Answer the following:

1. Explain the overall role market research would play in your organisation. (10 marks)

2. List 4 specific contributions which market research on pre-packaged frozen meals could potentially make to Tasty Foods. (8 marks)

3. List at least 4 internal sources you would review or consult, in order to uncover possible opportunities for pre-packaged frozen meals, and what information from these documents or people may help you with your research needs. (12 marks)

Notes:

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