Discussion 11 : Marketing Management

Week 11 Discussion

Question One

Reflecting on the past ten weeks, specify what you believe are the two most important concepts you have learned in this course. Predict two ways you will be able to apply these concepts to your current job and career in the future.

Question Two

Give your opinion on the manner in which this course's learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

Question Three

Search the Internet for an article that supports your position and share the link.

Respond to Peer(s)

Read and respond to at least two of your classmates' posts.

Respond to Peer 1 : Keyonna

1. The important concepts, I learned from this course was creating a marketing plan. While creating my organization I gained the knowledge and understanding to break down and identify the target audience and was able to developed goals for a promotional strategy. Another factor to mention is the importance of implementing a marketing goal or plan that will help create a smooth and collaborate positive environment. In the current future, I plan to use these strategies and keep updating my marketing plan. Focus more on the positioning statement and the budget planning. I feel these two concepts are important to have on a daily basis. Mainly because the world is evolving and changing on a everyday basis's. Throughout your investments and planning you will come across many challenges; especially when you are creating a marketing plan for the targeted consumers. Individuals lifestyle, age, gender, orientation changes so it is very crucial to keep planning and figuring out solutions that will all fit with every consumers expectations.

2.This course learning techniques will help individuals to have a better understanding of the marketing planning based upon marketing segmentation, market positioning, target marketing, and secondary/ primary segments. This is also a great outlook for individuals to have the experience and mindset to put themselves in management and business world. this will allow you to grasp on to the importance of marketing and the measurements that are taken to create and develop steps of marketing channels that will set an outlook towards advertising, sales promotion, public relations, and promotional mix.

3. https://smallbusiness.chron.com/marketing-plan-grocery-store-11428.html

Product and service development are essential components of comprehensive marketing strategies. Do not approach the company overview section the same way you would in a business plan as an introduction to outsiders. Instead, use the company overview to describe how your product and service offerings appeal to your target customers in more compelling ways than your competitors. Detail your pricing philosophies, for example, as well as your planned promotional programs or unique service offerings, such as bagger car-loading. Create a SWOT analysis Strengths, Weakness, Opportunities, Threats to gain detailed insight into your company's current situation.

References:

Ingram, D. (2016, October 26). Marketing Plan for a Grocery Store. Retrieved March 10, 2019, from https://smallbusiness.chron.com/marketing-plan-grocery-store-11428.html

Respond to Peer 2 : Sherry

Question One

Reflecting on the past ten weeks, specify what you believe are the two most important concepts you have learned in this course. Predict two ways you will be able to apply these concepts to your current job and career in the future.

The two most important concepts I learned in this course are: building customer loyalty and monitoring satisfaction. Building loyalty will include me listening more and consistently responding timely and appropriately to my client issues and/or concerns. Conducting annual surveys is an opportunity for me to monitor client satisfaction and opportunities for growth.

Question Two

Give your opinion on the manner in which this course's learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

There are many dynamics to writing a comprehensive marketing plan. I do see the importance of understanding all pieces of the puzzle. It’s very similar to the entire MBA curriculum; understanding each class is important to complete MBA growth and success.

Question Three

Search the Strayer Library and/or Internet for an article that supports your position and share the link.

https://www.griffith.ie/blog/what-benefit-attending-marketing-courses