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COMPANY PROFILE
Amazon.com, Inc.
REFERENCE CODE: 2B52E1D8-E964-4D7F-8B1B-C48DBC97815F PUBLICATION DATE: 23 Sep 2019 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED
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Amazon.com, Inc. TABLE OF CONTENTS
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TABLE OF CONTENTS
Company Overview ........................................................................................................ 3 Key Facts ......................................................................................................................... 3 Business Description ..................................................................................................... 4 History ............................................................................................................................. 6 Key Employees ........................................................................................................... 100 Key Employee Biographies .......................................................................................101 Major Products & Services ........................................................................................106 SWOT Analysis ........................................................................................................... 110 Top Competitors ......................................................................................................... 114 Company View ............................................................................................................ 115 Locations And Subsidiaries ......................................................................................119
Amazon.com, Inc. Company Overview
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Company Overview
COMPANY OVERVIEW
Amazon.com, Inc. (Amazon or 'the company') is a retailer that offers its products through online and physical stores. The company offers a range of merchandise, including books, apparel, electronics, home and garden tools, toys and baby games, sports and outdoor products, automotive and industrial products and other general merchandise products. It also provides services that includes web services, order fulfillment, publishing, advertising and co-branded credit cards services. The company manufactures and sells electronic devices, including Kindle e-readers, Fire tablets, Fire televisions (TVs) and Echo. Amazon markets its products through its website, www.amazon.com. Amazon also operates through various international websites. It has business presence across North America, Europe and Asia-Pacific. The company is headquartered in Seattle, Washington, the US.
The company reported revenues of (US Dollars) US$232,887 million for the fiscal year ended December 2018 (FY2018), an increase of 30.9% over FY2017. In FY2018, the company’s operating margin was 5.3%, compared to an operating margin of 2.3% in FY2017. In FY2018, the company recorded a net margin of 4.3%, compared to a net margin of 1.7% in FY2017.
The company reported revenues of US$63,404.0 million for the second quarter ended June 2019, an increase of 6.2% over the previous quarter.
Key Facts
KEY FACTS
Head Office Amazon.com, Inc. 410 Terry Avenue North Seattle Washington Seattle Washington USA
Phone 1 206 2661000 Fax Web Address www.amazon.com Revenue / turnover (USD Mn) 232,887.0 Financial Year End December Employees 647,500 NASDAQ Ticker AMZN
Amazon.com, Inc. Business Description
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Business Description
BUSINESS DESCRIPTION
Amazon.com, Inc. (Amazon or 'the company') is an online retailer. The company offers a range of products and services through its physical stores and e-commerce site, amazon.com. . The company offers a range of merchandise, including books, apparel, home and garden tools, toys and baby games, sports and outdoor products, automotive and industrial products and other general merchandise products. It also sells electronic devices, such as Fire tablets, Kindle e-readers, Echo devices and Fire TVs. Moreover, it offers a membership program called Amazon Prime, which provides customers unlimited free shipping option on over 100 million items, access to unlimited streaming of thousands of movies and TV episodes, and other benefits. The company also provides advertising services and order fulfillment services to its consumers.
The company operates through three business segments: North America, International and Amazon Web Services (AWS).
The North America segment focuses on retail sales of consumer products (including from sellers) and handles subscriptions through North America-focused online and physical stores. This segment also includes export sales generated from the online stores. In FY2018, the North America segment reported revenue of US$141,366million, which accounted for 60.7% of the company's revenue.
The International segment includes the retail sales of consumer products (including from sellers) and subscriptions from internationally focused online stores. This segment also includes export sales from international online stores (including export sales from their respective sites to customers in the US, Canada and Mexico), but excludes export sales from North American online stores. In FY2018, the International segment reported revenue of US$65,866 million, which accounted for 28.3% of the company's revenue.
The Amazon Web Services (AWS) segment includes global sales of compute, storage, database, and other AWS service offerings for start-ups, enterprises, government agencies, and academic institutions. In FY2018, the AWS segment reported revenue of US$25,655 million, which accounted for 11% of the company's revenue.
Amazon serves four primary customer sets: consumers, sellers, developers and enterprises, and content creators. The company also develops and produces media content. Amazon fulfills customer orders through its fulfillment centers and delivery networks that it operates in North America and other foreign countries; co-sourced and outsourced arrangements in certain countries; and digital delivery. Amazon serves sellers by offering programs that enable them to sell their products on their websites and also on Amazon's websites. The company earns fixed fees, per-unit activity fees and interest on such transactions. The company serves developers and enterprises through AWS, which provides a broad set of global compute, storage, database, and other service offerings. Amazon serves content creators such as authors and independent publishers through Kindle Direct Publishing, an online platform that allows independent authors and publishers to select a royalty option and make their books available in the Kindle Store. The company also offers its own publishing arm, Amazon Publishing. It also offers programs that allow authors, musicians, filmmakers, application developers, and others to publish and sell content.
Amazon.com, Inc. Business Description
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Geographically, the company classifies its operations into five regions: the US, Germany, Japan, the UK, and Rest of the World. In FY2018, the US accounted for 68.8% of the company's revenue, followed by Germany (8.5%), the UK (6.2%), Japan (5.9%), and Rest of the World (10.5%).
Amazon.com, Inc. History
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History
HISTORY
Contracts/Agreements
Year: 2019
In January, the company and Walmart collaborated to fight new Indian E-Commerce rules.
New Products/Services
Year: 2019
In January, the company introduced local restaurant delivery service in Nashville city in Tennessee, the US.
Corporate Changes/Expansions
Year: 2019
In January, the company opened a distribution center in Sao Paulo, Brazil.
Contracts/Agreements
Year: 2019
In January, the company partnered with Sexy Hair to distribute Sexy Hair products on Amazon.com.
New Products/Services
Year: 2019
In January, the company introduced new products and tools under its Key by Amazon offering for Prime members in the US.
New Products/Services
Year: 2019
In January, the company's Amazon Web Services launched WorkLink, to access the intranet without a VPN.
Acquisitions/Mergers/Takeovers
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Year: 2019
In January, Amazon acquired CloudEndure, an Israeli disaster recovery startup, for around US$200 million.
Contracts/Agreements
Year: 2019
In January, the company partnered with KFC India to provide users with an option to order food using Alexa.
Plans/Strategy
Year: 2019
In January, the company announced its plan to start its own delivery network.
Acquisitions/Mergers/Takeovers
Year: 2019
In February, Amazon agreed to acquire Eero, a developer of internet routers.
Plans/Strategy
Year: 2019
In February, Amazon.com and GM announced its plan to invest in electric vehicle maker Rivian.
Contracts/Agreements
Year: 2019
In January, the company's subsidiary, Amazon Web Services and Bsquare entered into an agreement to accelerate Internet of Things adoption.
New Products/Services
Year: 2019
In February, Amazon announced to launch UPI payments in India to accelerate adoption of merchant payments.
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Plans/Strategy
Year: 2019
In February, Amazon announced its plans to launch Amazon Go store in London, the UK.
Contracts/Agreements
Year: 2019
In February, Amazon and Western Union entered into a partnership agreement to launch a new payment options.
Contracts/Agreements
Year: 2019
In February, Amazon and Xperiel entered into a collaboration agreement to enhance fan engagement through seamless prizing for augmented reality.
Contracts/Agreements
Year: 2019
In January, Amazon and Chamberlain Group partnered to provide secure In-Garage delivery service.
New Products/Services
Year: 2019
In March, Amazon, Berkshire Hathaway, and JPMorgan Chase partnered to launch a Health Care Venture, Haven.
Plans/Strategy
Year: 2019
In February, Amazon announced its plans to deliver the customers' packages carbon neutral.
Contracts/Agreements
Year: 2019
In March, the company medical product line, Choice extended their service partnership with One Drop.
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Others
Year: 2019
In April, the company invested US$35 million in its Indian food retail business that will act as a seller of groceries and other packaged food products to local ecommerce marketplace.
Acquisitions/Mergers/Takeovers
Year: 2019
In April, Amazon acquired the mesh Wi-Fi router company Eero for US$97 million.
Acquisitions/Mergers/Takeovers
Year: 2019
In April, Amazon acquired Boulder, Colorado-based warehouse robotics startup Canvas Technology.
Contracts/Agreements
Year: 2019
In April, the company extended their partnership with retail company Casino Group in France
Acquisitions/Mergers/Takeovers
Year: 2019
In April, Amazon acquired warehouse robotics startup Canvas Technology.
New Products/Services
Year: 2019
In April, Amazon introduced the US Prime members one-day shipping.
Contracts/Agreements
Year: 2019
In May, the company collaborated with Synchronoss to utilize its Digital Experience Platform that will help enable mobile operators to offer Amazon’s digital services.
Contracts/Agreements
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Year: 2019
In June, Amazon partnered with Tata Sky to offer video streaming to Tata Sky customers.
Acquisitions/Mergers/Takeovers
Year: 2019
In May, the company agreed to acquire Sizmek’s Ad server and its dynamic creative optimization tool.
Corporate Changes/Expansions
Year: 2019
In April, Amazon invested US$28 billion in its India unit, Amazon Seller Services.
Plans/Strategy
Year: 2019
In June, the company announced its plans to invest in Ninjacart, a business-to-business agricultural marketing platform.
New Products/Services
Year: 2019
In June, Amazon launched a free in-store pick-up service in the US called, Counter to collect packages from the customers.
New Products/Services
Year: 2019
In July, Amazon introduced business prime service in the UK to make easier and convenient purchases to the customers.
Stake Sale
Year: 2019
In July, Amazon.com announced the sale of minority stake Deliveroo, a UK-based food delivery firm by Amazon.com NV Investment Holdings from CMA.
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Contracts/Agreements
Year: 2019
In July, the company subsidiary, Amazon Web Services signed an agreement with Unissant to become a Select Consulting Partner Public Sector in the AWS Partner Network.
Contracts/Agreements
Year: 2019
In July, an Amazon-based in tax haven Luxembourg secured contracts, worth GBP22 million, from HMRC.
Plans/Strategy
Year: 2019
In July, Amazon.com announced its plans to open two new Ohio fulfillment centers, one in Akron and the other in Rossford.
Contracts/Agreements
Year: 2019
In July, Amazon selected BlueToad as its launch partner for its new voice technology offered through its Amazon Polly service.
Corporate Changes/Expansions
Year: 2019
In July, the company announced its plans to open a new fulfillment centre in Pittsburgh, Pennsylvania in the US.
Others
Year: 2019
In August, Amazon added Garmin Fenix 6X Sapphire feature to its website.
Corporate Changes/Expansions
Year: 2019
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In August, Amazon.com opened its two Amazon Go stores in New York City and San Francisco, the US.
Contracts/Agreements
Year: 2019
In August, Amazon.com and the Pittsburgh Health Data Alliance entered into a partnership to use machine learning to advance healthcare innovation.
Contracts/Agreements
Year: 2019
In August, Amazon partnered with AutoGrid for AWS to bring artificial intelligence-powered distributed energy management to AutoGrid's energy-industry customers.
Plans/Strategy
Year: 2019
In August, Amazon's AWS announced its plans to set up a cloud infrastructure in Israel based on local data centers.
Corporate Changes/Expansions
Year: 2019
In August, Amazon announced to open a new fulfillment center in Utah, the US.
Plans/Strategy
Year: 2019
In August, Amazon announced its plan to expand Portland Tech Hub to create new high tech jobs.
Corporate Changes/Expansions
Year: 2019
In August, the company announced its campus in Hyderabad, Telangana, India.
Corporate Changes/Expansions
Year: 2019
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In August, Amazon.com announced the expansion of its delivery network in Chennai, Tamil Nadu.
Corporate Changes/Expansions
Year: 2019
In August, Amazon opened its delivery operations in Lamar Corridor, Austin, Texas, the US.
Contracts/Agreements
Year: 2019
In August, the company's AWS and NASA collaborated with KBR for fully autonomous vehicles utilizing reinforcement learning, an advanced machine learning technique.
Contracts/Agreements
Year: 2019
In August, Amazon.com NV Investment Holdings, an affiliate of Amazon, signed a new strategic agreement with Cargojet to provide Air-Transportation Services.
Acquisitions/Mergers/Takeovers
Year: 2019
In August, Amazon opened a 4-star store at Westlake Avenue, Seattle, Washington, the US.
Corporate Changes/Expansions
Year: 2019
In August, the company opened a 4-star store at Westlake Avenue, Seattle, Washington, the US.
Corporate Changes/Expansions
Year: 2019
In August, Amazon partnered with the Jungle Scout, a software tool for product research related to third- party business, to expand the Amazon Marketplace Appstore.
Acquisitions/Mergers/Takeovers
Year: 2019
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In August, Amazon acquired 15% stake in YES Network, an American pay television regional sports network.
Contracts/Agreements
Year: 2019
In September, the company collaborated with Global Retailers and TV Brands to sell next generation of Fire TV edition devices in Europe and North America.
Divestiture
Year: 2019
In September, Amazon.com announced the opening of a new delivery station in Goodyear, Arizona, the US.
New Products/Services
Year: 2019
In September, Amazon introduced the new Prime subscription service in Brazil.
Contracts/Agreements
Year: 2019
In September, Amazon and Morrisons entered into an agreement to expand delivery services in the UK.
Corporate Changes/Expansions
Year: 2019
In September, the company has launched its local delivery service in Israel.
New Products/Services
Year: 2019
In September, the company has introduced its PayCode service and Cash services in the US.
New Products/Services
Year: 2019
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In September, Amazon announced a new initiative enabling Alexa to play with Cortana, Einstein Voice and other artificial intelligence powered assistants.
New Products/Services
Year: 2019
In September, Amazon Prime introduced new features for thursday night football for NFL Fans around the globe to customize the streaming experience.
New Products/Services
Year: 2019
In September, Amazon launched all-new Echo, Echo Flex, Echo Dot with clock, and Echo Show 8 devices.
New Products/Services
Year: 2019
In September, Amazon launched the new Echo Frames smart glasses and Echo Loop smart ring.
New Products/Services
Year: 2019
In September, Amazon launched Amazon Care, an app allows video calls and text chats with doctors and nurses to improve the healthcare of employees.
New Products/Services
Year: 2019
In September, Amazon launched the new eero mesh WiFi system to offer simple, reliable WiFi for streaming, gaming, and working from home.
Corporate Changes/Expansions
Year: 2019
In September, the company announced the opening of a Brick-And-Mortar stores to improve convenience.
Corporate Changes/Expansions
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Year: 2019
In September, Amazon.com opened its new operations in Israel.
New Products/Services
Year: 2019
In September, the company introduced a new Alexa API, to simplify custom voice commands for Alexa.
New Products/Services
Year: 2019
In September, Amazon in partnership with Discovery launched a new streaming video app, Food Network Kitchen.
New Products/Services
Year: 2019
In September, Amazon launched the new Echo Earbuds with Bose noise-cancellation technology.
Acquisitions/Mergers/Takeovers
Year: 2019
In September, the company acquired a US-based cloud startup, INLT.
Plans/Strategy
Year: 2019
In September, Amazon announced the plans to open first CT store in Sono Collection.
New Products/Services
Year: 2019
In September, Amazon launched Amazon Sidewalk, a new wireless network system.
Acquisitions/Mergers/Takeovers
Year: 2018
Amazon.com, Inc. History
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In January, Amazon acquired Sqrrl Data Inc., a Massachusetts-based cybersecurity software company.
New Products/Services
Year: 2018
In January, Apple launched the new HomePod smart speaker, that uses Siri voice assistant, taking on Google, Amazon.
Corporate Changes/Expansions
Year: 2018
In January, Amazon opened its new Head Quarter building, The Spheres, in Seattle, the US.
Contracts/Agreements
Year: 2018
In January, Westpac partnered with company for voice technology through its Alexa Skill.
Corporate Changes/Expansions
Year: 2018
In January, the company opened the new store, Amazon Go, in downtown Seattle, the US.
Plans/Strategy
Year: 2018
In January, the company plans to release a software development kit, the Virtual Dash Button Service, that makes easy to implement virtual versions of Amazon Dash Buttons for brands.
Contracts/Agreements
Year: 2018
In January, Bonitasoft partnered with Amazon Web Services (AWS) to operate the Bonita platform with AWS cloud technology.
Contracts/Agreements
Year: 2018
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In January, Polk Audio launched its voice-controlled sound bar, Polk Command Bar with Amazon Alexa Voice Service built-in.
Patent Grant
Year: 2018
In January, Amazon received a patent from the US Patent and Trademark Office for a digital mirror for the customers to virtually try on clothes with different backgrounds.
Contracts/Agreements
Year: 2018
In February, the company partnered with Bank of America Merrill Lynch to expand its lendtech programme for small businesses that sell on company’s websites.
New Product Approvals
Year: 2018
In February, the company launched the new AR (Augmented Reality) feature for its Android users.
Acquisitions/Mergers/Takeovers
Year: 2018
In February, Amazon agreed to acquire a connected-doorbell startup, Ring Inc, for a value at US$1 billion.
Corporate Changes/Expansions
Year: 2018
In February, the company introduced its Prime Music service in India.
New Products/Services
Year: 2018
In February, the company plans to introduce Fulfillment By Amazon (FBA) services in Australia to support local businesses store and to sell their goods to customers through FBA program.
New Products/Services
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Year: 2018
In February, Amazon launched the new foldable Holy Stone HS160 Shadow FPV RC Drone with HD camera.
Plans/Strategy
Year: 2018
In March, Amazon plans to stop sale of its Nest smart home products through marketplace.
New Products/Services
Year: 2018
In February, the company launched Fulfillment By Amazon (FBA) services in Australia.
New Products/Services
Year: 2018
In February, the company launched its Prime Music service in India.
Contracts/Agreements
Year: 2018
In February, the company entered into an agreement to acquire Ring for more than US$1 billion.
Corporate Changes/Expansions
Year: 2018
In February, the company introduced delivery business for merchants in Australia.
Others
Year: 2018
In March, the company's Amazon Cash is available within its Now Prepay retail distribution network.
New Products/Services
Year: 2018
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In March, the company signed a deal to open its platforms up to Vietnamese exports.
New Products/Services
Year: 2018
In March, the company announced the launch of JuvaLips.
Corporate Changes/Expansions
Year: 2018
In March, Amazon expanded its presence to Australia for Northland retailers and suppliers.
Product Recall
Year: 2018
In March, the company plans to recall around 260,000 portable chargers that posses a fire and burn risk.
Contracts/Agreements
Year: 2018
In March, Amazon and JPMorgan partnered to create a new current-account-like product.
Plans/Strategy
Year: 2018
In March, Amazon.com plans to open its new fulfillment centre in St Peters, Missouri, the US.
Patent Grant
Year: 2018
In March, the company was issued a new patent from the US Patent and Trademark Office to deliver drone that can respond to human gestures.
Contracts/Agreements
Year: 2018
In March, Amazon and Swiss Post entered into a contract to simplify transfer of merchandise across the
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Swiss border.
Contracts/Agreements
Year: 2018
In March, the company and Kohl's partnered that drives foot traffic.
Contracts/Agreements
Year: 2018
In April, the company and St. Jude Children's Research Hospital partnered for the fight against childhood cancer through a new service, Alexa Donations.
Contracts/Agreements
Year: 2018
In March, Amazon entered into a distribution agreement with Casino Group for Amazon’s high-speed delivery service.
Plans/Strategy
Year: 2018
In April, the company plans to open a distribution center in Monroe County, New York, the US.
New Products/Services
Year: 2018
In April, AWS launched a new Amazon S3 storage class, Amazon Simple Storage Service (Amazon S3) One Zone-Infrequent Access (Z-IA).
New Products/Services
Year: 2018
In April, the company plans to launch one up HomePod to its Echo product portfolio, supporting for music automation.
Corporate Changes/Expansions
Year: 2018
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In April, Amazon plans to open a new facility in North Las Vegas, Nevada, the US.
Acquisitions/Mergers/Takeovers
Year: 2018
In April, Amazon acquired Ring, a manufacturer of security cameras and internet-connected doorbells, worth US$1 Billion.
Acquisitions/Mergers/Takeovers
Year: 2018
In April, the company acquired Ring Video Doorbell to work together to reduce crime in neighborhood.
Contracts/Agreements
Year: 2018
In April, the company entered into a partnership with Best Buy to offer New Fire TV Edition Smart TVs in the US and Canada.
Plans/Strategy
Year: 2018
In April, Cox Automotive announced its plans to move its infrastructure to company's Amazon Web Services.
Patent Grant
Year: 2018
In April, Amazon secured a patent for a system that tracks and identifies Bitcoin users and to feed their details to law enforcement agencies.
Corporate Changes/Expansions
Year: 2018
In April, Amazon Web Servers launched its blockchain template for Ethereum and Hyperledger fabric.
New Products/Services
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Year: 2018
In April, Amazon introduced a new service, Amazon Key, that enables in-home delivery and keyless guest access to its customers.
Corporate Changes/Expansions
Year: 2018
In April, the company introduced its product, Echo Spot in Canada.
New Products/Services
Year: 2018
In April, Amazon launched a new music automation feature to Amazon Alexa’s Routines.
Contracts/Agreements
Year: 2018
In April, the company and Whole Foods Market together introduced a free two-hour delivery service of natural and organic products from Whole Foods Market through Prime Now in Denver, Sacramento and San Diego, in California, the US.
New Products/Services
Year: 2018
In April, the company introduced the new international shopping experience in its Amazon Shopping app, for Thailand customers to browse and shop eligible items that would be shipped from the US.
New Products/Services
Year: 2018
In May, Amazon introduced Prime Book Box, a services for kids whi are avid readers.
Contracts/Agreements
Year: 2018
In May, Amazon and Synchrony, a consumer financial services firm, partnered to introduce voice commands for Amazon's Alexa, to provide customers with services through Amazon.com store card.
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Contracts/Agreements
Year: 2018
In April, Amazon and Volvo partnered to provide delivery of packages into customers’ cars in the US.
Contracts/Agreements
Year: 2018
In May, Verizon's Oath selected Amazon's AWS as its preferred public cloud provider to expand its use of AWS to migrate legacy workloads and to build new cloud-based applications.
Corporate Changes/Expansions
Year: 2018
In May, the company announced its plan to opne a fulfilment centre in Sydney, Australia.
Contracts/Agreements
Year: 2018
In June, the company along with AliExpress, eBay and Rakuten-France entered into an agreement with the European Commission to combat the list of dangerous products on Europe’s online shopping sites.
Acquisitions/Mergers/Takeovers
Year: 2018
In June, the company agreed to acquire PillPack, an online pharmacy.
Plans/Strategy
Year: 2018
In July, Amazon announced its plans to open a new fulfillment center in Thornton, Coloardo, the US.
Contracts/Agreements
Year: 2018
In May, Amazon and Lennar partnered and opened interactive Amazon Experience Centers in selected Lennar model homes all over the US.
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Contracts/Agreements
Year: 2018
In May, the company entered into a partnership with Sears Auto Centers, to make tire purchases and installations easier and more convenient for customers.
Contracts/Agreements
Year: 2018
In July, Amazon and Major League Baseball (MLB) entered into a partnership to provide real time data- driven insights on live games using machine learning and AI.
Contracts/Agreements
Year: 2018
In July, the company and Hyundai Motor planned to open a virtual showroom on Amazon platform.
Contracts/Agreements
Year: 2018
In May, Amazon and NASA together formed outposts in France for the development of air traffic control systems specifically for drones.
Contracts/Agreements
Year: 2018
In July, the company collabrated with SSC Napoli football club to introduce an integrated ‘brandstore’ on the company's Amazon digital retail platform.
New Products/Services
Year: 2018
In July, Amazon Video announces new TV shows and movies for August 2018.
Contracts/Agreements
Year: 2018
In July, Amazon in partnership with Whole Foods Market launched a delivery of natural and organic
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products from Whole Foods Market through Prime.
Corporate Changes/Expansions
Year: 2018
In July, Amazon announced to open fulfillment centre in Caledon, Canada.
Corporate Changes/Expansions
Year: 2018
In September, the company opened a new Research and Development centre in Barcelona, Spain.
New Products/Services
Year: 2018
In February, NAS Insurance Services introduced Momentum, an insurance product for online sellers like Amazon.
New Products/Services
Year: 2018
In August, Amazon launched Merch by Amazon service in the UK and Germany.
Contracts/Agreements
Year: 2018
In June, the company and RedAwning Group paired up to introduce RedAwning Smart Concierge.
New Products/Services
Year: 2018
In August, the company and Whole Foods Market launched the grocery pickup services in Virginia Beach and Sacramento, California.
Corporate Changes/Expansions
Year: 2018
In June, Amazon opened its second Oklahoma fulfillment center in Tulsa.
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Contracts/Agreements
Year: 2018
In August, Amazon Web Services and DXC Technology signed a multi-year contract to form DXC - AWS Integrated Practice, to advance IT services and deepen client migrations to AWS.
New Products/Services
Year: 2018
In August, Amazon Web Services announced the availability ofAmazon Aurora Serverless.
New Products/Services
Year: 2018
In August, the company launched the basket bargains service.
Plans/Strategy
Year: 2018
In August, the company planned to open its customer service center in Colombia.
Corporate Changes/Expansions
Year: 2018
In August, the company planned to launch an insurance price comparison site in the UK.
New Products/Services
Year: 2018
In August, Xiaomi launched the Mi A2 in India, via Amazon and Mi.com online platforms.
New Products/Services
Year: 2018
In August, Amazon introduced Avalara TrustFile on its Amazon Marketplace Appstore.
Plans/Strategy
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Year: 2018
In August, Amazon plans to open a customer service center in Colombia.
Corporate Changes/Expansions
Year: 2018
In August, the company to launch its new delivery service center in Austin, Texas.
Corporate Changes/Expansions
Year: 2018
In August, the company announced to open a new Amazon Go store in downtown Seattle, Washington, the US.
Contracts/Agreements
Year: 2018
In August, Amazon expanded its Tire Purchase and Installation Program with Sears Auto Center to provide full-service tire installation for customers.
New Products/Services
Year: 2018
In August, the company introduced its Prime membership for CAD 7.99 per month in Canada.
Corporate Changes/Expansions
Year: 2018
In August, Amazon planned to open a new package delivery center in Ladson, the US.
New Products/Services
Year: 2018
In August, the company launched Prime Book Box, a subscription children book service, to all U.S. Prime members.
Plans/Strategy
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Year: 2018
In August, the company planned to launch a video service for its Fire TV streaming users.
Plans/Strategy
Year: 2018
In August, the company to sell snacks, sweets, and wines online in Mexico.
Plans/Strategy
Year: 2018
In August, the company planned to acquire a minority stake in Spencer’s Retail.
Corporate Changes/Expansions
Year: 2018
In August, the company launched fashion and sports stores in Brazilian marketplace.
Acquisitions/Mergers/Takeovers
Year: 2018
In September, the company and Samara Capital planned to buy supermarket chain More from Aditya Birla Group (ABRL).
New Products/Services
Year: 2018
In August, Amazon Music introduced new voice commands for Alexa.
New Products/Services
Year: 2018
In September, Amazon.in introduced a link for a Hindi option on its e-commerce portal for users.
Contracts/Agreements
Year: 2018
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In April, Amazon partnered with Best Buy to sell smart TVs through Amazon's Fire TV operating system.
New Products/Services
Year: 2018
In September, the company introduced the All-New Fire HD 8 Kids Edition.
Contracts/Agreements
Year: 2018
In September, Amazon entered into a partnership with Drybar, to release of Life Itself.
Plans/Strategy
Year: 2018
In September, the company planned to open Amazon Go, its checkout-free grocery store, in New York, the U.S.
New Products/Services
Year: 2018
In September, Amazon and Whole Foods launched delivery of natural and organic products from Whole Foods Market through Prime Now in Charlotte, Las Vegas, Memphis, Nashville, New Orleans, Oklahoma City, Phoenix, Raleigh, Seattle, Tucson, New York City, Los Angeles and Dallas/Ft. Worth.
New Products/Services
Year: 2018
In September, Amazon launched two new product categories to expand its offering in Australia.
New Products/Services
Year: 2018
In September, Amazon launched Amazon Charts, a weekly bestseller list which shares the most read and sold books across all formats each week in Canada.
Contracts/Agreements
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Year: 2018
In September, Amazon partnered with Good Housekeeping and Mall of America to launch the GH Lab Store.
New Products/Services
Year: 2018
In September, Amazon.com introduced its own-brand activewear label, Aurique.
New Products/Services
Year: 2018
In September, Amazon launched Amazon Storefronts, a new online store for customers to shop exclusively from U.S. small and medium-sized businesses selling on Amazon.
Contracts/Agreements
Year: 2018
In September, the company collaborated with Snap to test Snapchat camera to search products on Amazon.com.
New Products/Services
Year: 2018
In September, Amazon launched Ring Stick Up Cam, a home security cameras.
New Products/Services
Year: 2018
In September, the company launched Alexa-powered products to advance smart home capabilities.
Financing Agreements
Year: 2018
In September, the company announced its plan to invest US$951 million, with Amazon Web Services and its e-commerce services, in Indonesia over 10 years.
Contracts/Agreements
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Year: 2018
In September, Amazon partnered with Subaru to create a custom co-branded landing page featuring its new three-row large SUV, Ascent, and Amazon products together.
New Products/Services
Year: 2018
In September, the company introduced its AWS Storage Gateway hardware appliances such as Amazon Simple Storage Service, Amazon Elastic Block Store, and Amazon Glacier.
Contracts/Agreements
Year: 2018
In September, Amazon and Audi partnered to equip Amazon Alexa powered dashboard in Audi vehicles.
Contracts/Agreements
Year: 2018
In September, the company and Audi partnered to equip Amazon Alexa powered dashboard in Audi vehicles.
Corporate Changes/Expansions
Year: 2018
In September, the company opened up Amazon 4-Star store, with its highly rated items, in New York.
Corporate Changes/Expansions
Year: 2018
In September, the company opened its new fulfillment center in West Deptford, New Jersey.
Plans/Strategy
Year: 2018
In September, Amazon has planned Amazon plans to invest US$944 million in Indonesia to launch Amazon Web Services.
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Corporate Changes/Expansions
Year: 2018
In September, the company's subsidiary, Amazon India expanded its delivery network in Uttar Pradesh to Lucknow, Kanpur, Allahabad, Agra and Meerut.
New Products/Services
Year: 2018
In September, the company expanded its prime reading service to Prime subscribers in India.
New Products/Services
Year: 2018
In September, the company announced its plans to launch Echo smart home devices and companion device in Indian.
Corporate Changes/Expansions
Year: 2018
In September, Amazon opened a non-food retail store, Amazon 4-star, offering toys, books, Amazon devices, household & kitchen products, and games.
Plans/Strategy
Year: 2018
In September, the company introduce its One-Day Sale for PC Gamers.
Corporate Changes/Expansions
Year: 2018
In September, the company announced its plan to construct warehouse and distribution centre at Metro Vancouver district, Deltaport, Canada.
New Products/Services
Year: 2018
In September, the company introduced the Amazon introduced the new Echo smart home devices in
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India.
Contracts/Agreements
Year: 2018
In September, Amazon and The State Industries and Commerce Department collaborated to promote J&K crafts and products online globally.
Others
Year: 2018
In October, All India Radio (AIR) introduced its streaming services on Amazon's Alexa Smart Speakers.
Corporate Changes/Expansions
Year: 2018
In October, Amazon extended its Prime home delivery and Pickup service to Whole Foods stores in eight US cities.
Contracts/Agreements
Year: 2018
In September, Amazon made an agreement with Monoprix, a retail chain in France, to offer its products through Amazon's Prime Now service.
Corporate Changes/Expansions
Year: 2018
In October, the company announced to establish a US$80 million distribution centre in South Carolina, the US.
Corporate Changes/Expansions
Year: 2018
In October, the company expanded its Whole Foods delivery through Prime Now service to Cleveland, North and Central New Jersey, Annapolis, Louisville, and Pittsburgh.
New Products/Services
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Year: 2018
In October, RIoT Solutions launched the raybaby monitor for sale on Amazon.
Contracts/Agreements
Year: 2018
In October, the company partnered with Blackberry to launch Alexa device for enterprises and commercial usage.
New Products/Services
Year: 2018
In October, the company launched Fire TV Stick 4K and Alexa Voice Remote with Device Control.
New Products/Services
Year: 2018
In October, the company announced to soon launch an ad-supported streaming service for Fire TV users through its subsidiary, Internet Movie Database (IMDb).
Corporate Changes/Expansions
Year: 2018
In October, the company opened its second Amazon Go store in Chicago.
Contracts/Agreements
Year: 2018
In October, the company partnered with Audi to install home chargers for the buyers of its its electric vehicle, E-tron.
Contracts/Agreements
Year: 2018
In October, the company partnered with Audi to install home chargers for the buyers of its its electric vehicle, E-tron.
Contracts/Agreements
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Year: 2018
In October, the company partnered with E.Leclerc, a grocery retailer, to install Amazon lockers across its hypermarket network.
Plans/Strategy
Year: 2018
In October, Amazon announced its plans to acquire 7% to 8% minority stake in Future Retail for around US$338million.
Others
Year: 2018
In October, Amazon invested in two renewable initiatives; the US recycling scheme and a solar project in the UK.
Contracts/Agreements
Year: 2018
In October, Amazon entered into a partnership with BuzzFeed to launch a book club to create new revenue streams.
Corporate Changes/Expansions
Year: 2018
In October, the company expanded its footprints with new call centers in India.
Contracts/Agreements
Year: 2018
In October, the company and American Express introduced the Amazon Business American Express Card, with no annual credit card fee.
Corporate Changes/Expansions
Year: 2018
In September, the company launched the new Amazon global store in Saudi Arabia, to purchase products
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from Amazon.com in the US on Souq.com.
Plans/Strategy
Year: 2018
In September, Amazon announced its plans to invest US$6.7 million in a fund-raising round for Plant Prefab, a California, the US-based module's manufacturer.
New Products/Services
Year: 2018
In September, Amazon launched its Amazon Prime Reading in India.
Corporate Changes/Expansions
Year: 2018
In October, Amazon opened Fashion pop-up strore at Baker Street in London.
Corporate Changes/Expansions
Year: 2018
In October, Amazon opened its first cashier-less Amazon Go store in San Francisco, the US.
Contracts/Agreements
Year: 2018
In October, the company and SiriusXM entered into a partnership to offer three free months of SiriusXM radio subscription to the echo customers.
New Products/Services
Year: 2018
In October, Amazon launched the new Kindle Paperwhite with a Waterproof body in India.
New Products/Services
Year: 2018
In October, Amazon rolled out the Amazon rolls out 'Whisper Mode' for Alexa-powered devices.
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Corporate Changes/Expansions
Year: 2018
In October, Amazon expanded its grocery delivery service from Whole Foods Market to more than 60 cities in the US.
Financing Agreements
Year: 2018
In October, Amazon made an investment in tado, an intelligent home climate management company.
New Products/Services
Year: 2018
In October, Amazon announced its plans to launch its new fashion service in the UK, try before you buy.
Contracts/Agreements
Year: 2018
In October, Amazon provided its voice assistant, Alexa to the Charlotte Marriott City Centre in North Carolina.
Contracts/Agreements
Year: 2018
In September, Amazon and Iridium Communications partnered for developing a satellite-based network, CloudConnect, for the Internet of Things (IoT) applications.
Contracts/Agreements
Year: 2018
In October, the company and Vitality signed a partnership for its Active Rewards programme.
Contracts/Agreements
Year: 2018
In November, the company and ParcelPal expanded their partnership to operate in the state of
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Washington.
Contracts/Agreements
Year: 2018
In November, the company signed a four year contract with Swiss Post to provide cloud computing service.
Contracts/Agreements
Year: 2018
In November, Amazon along with Whole Foods Market expanded grocery pickup from Whole Foods Market through Prime to eight cities including Birmingham, Colorado Springs, Long Island, Milwaukee, Salt Lake City, San Antonio, Tacoma and Tulsa, the US.
New Products/Services
Year: 2018
In November, the company announced the launch of mini-FedEx to deliver packages to Prime members.
Contracts/Agreements
Year: 2018
In November, Amazon partnered with Western Union to launch new payment method for online shoppers to buy items from abroad.
New Products/Services
Year: 2018
In November, Amazon to provide free shipping on all US holiday customer orders.
Plans/Strategy
Year: 2018
In October, Amazon announced its plans to open a new fulfillment centre in Beaumont, Texas, the US.
Contracts/Agreements
Year: 2018
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In November, Amazon's subsidiary, Amazon Web Services partnered with UST Global to st to strengthen UST Global's digital transformation solutions on AWS globally.
Corporate Changes/Expansions
Year: 2018
In November, the company selected New York and Northern Virginia, the US for its second headquarters.
New Products/Services
Year: 2018
In November, the company's Amazon Fashion launched Prime Wardrobe, the try before you buy shopping service.
New Products/Services
Year: 2018
In November, Amazon launched the new Manuka Honey based energy/hydration drinks and energy gels.
Contracts/Agreements
Year: 2018
In November, the company and Allegion's brand, Schlage, partnered for the delivery of integrated smart home solutions to homeowners.
Plans/Strategy
Year: 2018
In November, the company announced its plans to launch an Alexa Smart Home pop-up store at Eaton Centre, in Toronto, Ontario, Canada.
Corporate Changes/Expansions
Year: 2018
In October, the company approved the expansion of commercial-stage pharmaceutical company Innovus Pharmaceuticals to Japan.
Contracts/Agreements
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Year: 2018
In September, Amazon announced the availability of J.Crew Mercantile’s Fall ’18 collection on its platform.
Plans/Strategy
Year: 2018
In November, the company announced its plans to open a new second headquarters at Northern Virginia, the US.
Plans/Strategy
Year: 2018
In November, the company announced its plans to invest US$5billion for the expansion at Seattle and to open a new operations centre of excellence in Nashville, the US.
Corporate Changes/Expansions
Year: 2018
In November, the company opened a distribution center in North Little Rock, Arkansas, the US.
Contracts/Agreements
Year: 2018
In November, the company and Viacom International Studios signed a deal for streaming rights in Latin America.
Contracts/Agreements
Year: 2018
In November, Amazon entered into a partnership with Fintonic to offer its Spanish customers a zero percent installment loan for purchases made through its e-commerce website.
New Products/Services
Year: 2018
In November, the company announced its plans to release Realme U1 smartphone in India through its e-
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commerce platform.
Contracts/Agreements
Year: 2018
In November, Amazon and S2 Capital signed a partnership with Zego for extending its novel smart apartment platform to thirty thousand S2 apartment units in three years.
Contracts/Agreements
Year: 2018
In November, the company signed a deal with Apple to sell iPhones, iPads, Watches on its e-commerce platform.
Product Recall
Year: 2018
In November, the company recalled its pushchairs, which may injure a child.
Corporate Changes/Expansions
Year: 2018
In July, the company invested US$33.5 million in its Indian payments arm Amazon Pay India.
Plans/Strategy
Year: 2018
In May, the company announced its plans to open a new fulfillment center in Tucson, Arizona, the US.
New Products/Services
Year: 2018
In May, Amazon Web Services introduced a new fully managed graph database service, Amazon Neptune that helps to build applications on highly connected datasets.
Contracts/Agreements
Year: 2018
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In May, the company's Amazon Web Services was selected by the Verizon Communications.
Contracts/Agreements
Year: 2018
In May, the company in partnership with Embassy Group to pre-install an upcoming residential project Embassy Edge in Bengaluru.
Contracts/Agreements
Year: 2018
In May, the company entered into a partnership with PetChatz via AI platform Alexa.
Plans/Strategy
Year: 2018
In March, Amazon announced its plans to launch a debit card, expanding into the financial market in Mexico.
Contracts/Agreements
Year: 2018
In June, Amazon Alexa and GoGet Carshare partnered for enabling carshare users with Alexa-enabled device to book a vehicle by voice.
New Products/Services
Year: 2018
In June, the company introduced its fourth own brand fashion line Meraki.
New Products/Services
Year: 2018
In November, the company launched the Audible service in India.
Plans/Strategy
Year: 2018
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In January, the company planned to open its robotics fulfillment center in Texas, US.
Contracts/Agreements
Year: 2018
In June, the company entered into an alliance with McDonald's to enable customers to shop on McDelivery through one-click purchase using Amazon Pay.
Plans/Strategy
Year: 2018
In June, the company plans for the first Alabama fulfillment center in Alabama, the US.
New Products/Services
Year: 2018
In June, the company announced the availability of its Echo and Alexa products in France.
Contracts/Agreements
Year: 2018
In June, Vodafone UK and Amazon paired up to offer Amazon Prime Video as part of its mobile plan.
Contracts/Agreements
Year: 2018
In April, the company and Filtrete, a brand from 3M paired up to integrate the company's dash replenishment with Filtrete smart air filter line.
Corporate Changes/Expansions
Year: 2018
In May, the company opened its first fulfillment center in Oklahoma, the US.
Corporate Changes/Expansions
Year: 2018
In November, the company opened a new pop-up store in Amsterdam, Netherlands.
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Plans/Strategy
Year: 2018
In November, Amazon announced its plans to close its London based food delivery division, Amazon Restaurants.
Corporate Changes/Expansions
Year: 2018
In September, the company launched its activities in Turkey, to offer products across 15 categories to its customers.
New Products/Services
Year: 2018
In June, Amazon launched the all-new Fire HD 10 Kids Edition under Fire tablet lineup.
Corporate Changes/Expansions
Year: 2018
In December, the company announced to expand its Amazon air operation at Chicago Rockford International Airport, the US.
New Products/Services
Year: 2018
In June, Amazon introduced the Show Mode, a full-screen visual through the hands-free Alexa experience for Fire HD 8 and Fire HD 10 tablets.
Contracts/Agreements
Year: 2018
In December, the company partnered with Comcast to launch Prime Video service on Comcast’s Xfinity X1.
New Products/Services
Year: 2018
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In October, Amazon and Telecom Italia jointly launched TIM Box trial, a voice interaction for Italian customers.
Corporate Changes/Expansions
Year: 2018
In December, the company introduced a compact version of its cashier-less Amazon Go food stores at its Seattle office in the US.
Corporate Changes/Expansions
Year: 2018
In December, the company to open a new fulfillment centre in Leduc County, Alberta province, Canada.
New Products/Services
Year: 2018
In December, the company introduced the Amazon Prime Now pickup service at Whole Foods stores.
Contracts/Agreements
Year: 2018
In December, the Group expanded its contract with Air Transport Services Group to lease and operate ten additional Boeing 767s for Amazon.com Services, to extend leases for twenty 767 aircraft ATSG to Amazon, and to extend the operating agreement for the Amazon Air network.
New Products/Services
Year: 2018
In June, the company announced its plans to launch Prime subscription service in Australia.
Contracts/Agreements
Year: 2018
In September, the company and Corcoran partnered to launch an agent-curated smart and stylish home accessories collection.
Plans/Strategy
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Year: 2018
In September, Metro announced its plans to sell its Real hypermarket chain to Amazon for US$1.2 billion.
Corporate Changes/Expansions
Year: 2018
In November, Amazon announced the availability of its Alexa and Echo in Mexico.
Contracts/Agreements
Year: 2018
In October, Amazon partnered with Arcadia Power to install a new Smart Home Device through a subscription basis.
Contracts/Agreements
Year: 2018
In April, Amazon Pay partnered with Airpay, an omnichannel payments platform to authorize merchants to accept Amazon Pay payments.
Corporate Changes/Expansions
Year: 2018
In September, Amazon opened a new Fulfillment Centre on Tsawwassen First Nation Lands at Deltaport.
Contracts/Agreements
Year: 2018
In October, Amazon partnered with Harley-Davidson to sell Harley's apparel and riding gear on Amazon.com.
Contracts/Agreements
Year: 2018
In August, Amazon partnered with fashion brands for Amazon only launches.
Corporate Changes/Expansions
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Year: 2018
In August, Amazon has selected N.C. town as a distribution center.
Management Changes
Year: 2018
In June, the company appointed Atul Gawande as the Chief Executive Officer of newly formed healthcare company Heven, a joint venture of the Amazon, Berkshire Hathaway, and JPMorgan Chase.
New Products/Services
Year: 2017
Amazon introduced a new voice ordering service, which enables its customers to voice-order their next meal from Amazon Restaurants on their Alexa-enabled devices including the Amazon Echo and Echo Dot. This new Alexa skill allows the customers to reorder from any restaurant available on the service in over 20 cities by saying, ‘Alexa, order from Amazon Restaurant’.
Corporate Changes/Expansions
Year: 2017
The company announced plans to open a one million square feet fulfillment center in Colorado. It is the first fulfillment center in Colorado.
Contracts/Agreements
Year: 2017
Live Nation Entertainment, one of the leading live entertainment and ticketing companies, selected AWS as its public cloud infrastructure provider and is moving its global information technology infrastructure to the AWS Cloud.
New Products/Services
Year: 2017
AWS launched Amazon Chime, a new unified communications service that makes meetings easier and efficient. Amazon Chime allows its customers to start high-quality video and audio meetings with one- click, enabling them to join a meeting, chat, and share content and screens with a synchronized experience across desktops, iOS, and Android devices.
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New Products/Services
Year: 2017
The company introduced the latest generation Amazon Fire TV Stick in the UK, Germany, and Japan.
New Products/Services
Year: 2017
Amazon launched a solar energy initiative on fulfillment center rooftops to generate clean energy. The company plans to install solar systems on 50 fulfillment facility rooftops worldwide by 2020.
New Products/Services
Year: 2017
The company launched its one-hour delivery service, Prime Now, in Milwaukee, Wisconsin.
Contracts/Agreements
Year: 2017
Amazon entered into an agreement to acquire SOUQ.com, one of the e-commerce leaders in the Middle East. The acquisition allows the company to offer its services for millions of customers in the Middle East.
New Products/Services
Year: 2017
AWS introduced Amazon Connect, a self-service, cloud-based contact center service that enables any business to deliver better customer service at lower cost. Amazon Connect is based on the contact center technology.
Corporate Changes/Expansions
Year: 2017
AWS plans to open an infrastructure region or a data center in Stockholm, Sweden by 2018.
New Products/Services
Year: 2017
The company announced the availability of high-performance far-field microphone array and voice
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processing technology, found in Amazon Echo, to hardware makers. With the Amazon Alexa 7-Mic Far- Field Development Kit, hardware makers can build and introduce far-field voice-initiated products with Alexa by decreasing development time and cost.
Contracts/Agreements
Year: 2017
Dunkin' Brands Group (the parent company of Dunkin’ Donuts and Baskin-Robbins) and HERE Technologies (one of the leading global providers of maps and location services), in two different transactions, selected AWS as their preferred cloud infrastructure provider.
New Products/Services
Year: 2017
Amazon Lex, an artificial intelligence (AI) service for building applications that can have conversations using voice and text, was made available to all customers by AWS.
Others
Year: 2017
AWS introduced Amazon Redshift Spectrum, a new feature that enables Amazon Redshift customers to run SQL queries against exabytes of their data in Amazon S3.
New Products/Services
Year: 2017
AWS launched Amazon DynamoDB Accelerator, a fully managed in-memory cache that can reduce Amazon DynamoDB response times from milliseconds to microseconds.
New Products/Services
Year: 2017
The company introduced a self-service subscriptions marketplace, which allows digital subscription providers to reach millions of Amazon customers.
Contracts/Agreements
Year: 2017
Red Hat, one of the world's leading providers of open source solutions, and AWS announced an
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extended strategic alliance to integrate access to AWS services into Red Hat OpenShift Container Platform. Through this unique offering, customers can deploy AWS services from within Red Hat OpenShift Container Platform both on-premises and in the cloud.
Commercial Operation
Year: 2017
In May, the company expanded its operations with the addition of seven new warehouses in India.
New Products/Services
Year: 2017
In March, the company launched AmazonFresh Pickup click and collect grocery services in the US.
Contracts/Agreements
Year: 2017
In May, Samsung announced to sell its new 360-degree camera at a cost of US$229 and it is available at online platforms such as -Mobile, Verizon, Best Buy, Amazon, AT&T, Sprint, U.S. Cellular, and ShopSamsung app.
New Products/Services
Year: 2017
In May, American Express launched the new Amex skill for Amazon Alexa, at its Innovation Showcase event in New York.
Plans/Strategy
Year: 2017
In June, the company plans to open its first Oregon fulfillment center in Troutdale.
Plans/Strategy
Year: 2017
In June, the company plans to open a new fulfillment center in North Haven.
Plans/Strategy
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Year: 2017
In June, the company plans to open its second Colorado fulfillment center in Thornton.
Plans/Strategy
Year: 2017
In June, the company planned to open a new fulfillment center in Sunshine, Miami.
Acquisitions/Mergers/Takeovers
Year: 2017
In July, the company acquired e-commerce firm Souq for US$580 million.
Contracts/Agreements
Year: 2017
In July, Amazon signed an agreement to acquire Whole Foods for a consideration of US$13.7 billion.
Plans/Strategy
Year: 2017
In June, the company to construct a facility at Salt lake City valued US$200 million.
Plans/Strategy
Year: 2017
In July, the company planned to open new office in the Seaport District in the Bay State.
Plans/Strategy
Year: 2017
In July, the company planned to initiate underwater warehouses.
Acquisitions/Mergers/Takeovers
Year: 2017
In July, the company acquired Game Sparks Technologies, a cloud service provider.
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Financing Agreements
Year: 2017
In July, the company invested in its payments entity, Amazon Pay India, with INR130 crore.
Corporate Changes/Expansions
Year: 2017
In June, the company opened up a Hub Warehouse in Wynwood, US.
Plans/Strategy
Year: 2017
In February, the company planned to expand in the UK by hiring 5,000 additional staff.
New Products/Services
Year: 2017
In April, the company launched the Echo Look, a new device with artificial-intelligence powered speakers that includes a camera to take videos and photos of their outfits.
New Products/Services
Year: 2017
In March, the company launched Prime membership in Mexico.
New Products/Services
Year: 2017
In September, the company launched streaming services that compete with Apple and Spotify.
New Products/Services
Year: 2017
In April, the company launched Amazon cash for the unbanked and underbanked customers.
New Products/Services
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Year: 2017
In March, the company launched a new grocery-store pickup service in Seattle.
Commercial Operation
Year: 2017
In April, the company planned to open a big new office in downtown Bellevue, Wash.
New Products/Services
Year: 2017
In March, the company launched an Indian entertainment channel, Heera in the US.
New Products/Services
Year: 2017
In February, the company opened a bookstore in the San Francisco Bay area.
Commercial Operation
Year: 2017
In February, the company open two customer service facilities in Coimbatore, Noida.
New Products/Services
Year: 2017
In April, the company planned to launch an online emporium with full-fledged retail presence in Australia.
New Products/Services
Year: 2017
In April, the company launched its Amazon Pay service in Italy.
Contracts/Agreements
Year: 2017
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In January, the company signed an agreement with EU regulator for e-books contracts.
New Products/Services
Year: 2017
In May, the company launched new Fire tablets, Fire 7 and the Fire HD.
New Products/Services
Year: 2017
In May, the company expanded its prime reading service to Prime subscribers in the UK.
New Products/Services
Year: 2017
In May, the company launched UK pay-TV service.
New Products/Services
Year: 2017
In May, the company planned to enter UK and Europe’s retail industry with check-out free supermarkets.
New Products/Services
Year: 2017
In May, the company expanded OTT channel subscriptions to the UK, Germany.
New Products/Services
Year: 2017
In June, Bango enabled a new payment option for Amazon customers in Japan.
New Products/Services
Year: 2017
In June, the company announced that it will receive an approval from FDI for its proposal of investment in retail of food products in India.
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New Products/Services
Year: 2017
In June, the company expanded its Prime Now Service to members in Denver.
New Products/Services
Year: 2017
In June, the company launched new cashback perk service.
New Products/Services
Year: 2017
In June, the company rolled out its first payments integration on Instagram.
Corporate Changes/Expansions
Year: 2017
In June, the company expanded its Dash button service with 20 new brands.
New Products/Services
Year: 2017
In June, the company planned to introduce a new service that translates multiple languages.
New Products/Services
Year: 2017
In June, the company launched a new, China-Specific Kindle E-reader.
Contracts/Agreements
Year: 2017
In June, the Aurora City Council approved an agreement for intersection work for Amazon project.
Corporate Changes/Expansions
Year: 2017
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In June, the company opened up a Hub Warehouse in Wynwood, the US.
Contracts/Agreements
Year: 2017
In June, the company and Olive Garden signed a partnership for new food services.
New Products/Services
Year: 2017
In July, the company launched its own wine brand with king vinters.
Plans/Strategy
Year: 2017
In July, the company planned to invest US$260 million in its Indian unit.
New Products/Services
Year: 2017
In July, the company initiated selling of spectacles with snappy delivery.
Plans/Strategy
Year: 2017
In January, Amazon planned to open Brick & Mortar Bookstore in New York City.
Corporate Changes/Expansions
Year: 2017
In July, the company's Treasure Truck facility expanding to other US cities.
New Products/Services
Year: 2017
In July, the company partnered with Coway to develop a hi-tech water purifier.
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Commercial Operation
Year: 2017
In July, the company opened its new London HQ in a 15-storey building in Shoreditch to increase the research & development staff range from 450 to 900.
New Products/Services
Year: 2017
In July, the company announced to offer sprouts groceries through Prime Now same-day service.
New Products/Services
Year: 2017
In July, the company launched its Prime Now delivery service in Singapore.
Commercial Operation
Year: 2017
In July, the company opened location in Westwood with added benefits for Prime members.
Commercial Operation
Year: 2017
In August, the company confirmed plans to set up a fulfilment centre in Melbourne in Australia.
Corporate Changes/Expansions
Year: 2017
In July, the company launched its second fulfilment centre in Lucknow.
Contracts/Agreements
Year: 2017
In August, Titan tied up with Amazon to foray into the US market.
New Products/Services
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Year: 2017
In August, the company rolled out instant pickup points in the US.
New Products/Services
Year: 2017
In August, the company launched high-volume hiring for new Michigan warehouse.
Plans/Strategy
Year: 2017
In February, Amazon Development Centre plans to establish two customer service facilities, in Coimbatore and Noida, the US.
New Products/Services
Year: 2017
In August, the company opened packing and shipping warehouse in Salem, India.
Commercial Operation
Year: 2017
In August, the company opened its second Oregon fulfillment center in Salem, India.
Plans/Strategy
Year: 2017
In August, the company plans to open a new fulfillment center in North Randall, Ohio, the US.
Contracts/Agreements
Year: 2017
In August, the company and DTS to launch the first DTS Play-Fi-enabled wireless speakers with Amazon Alexa Voice Service (AVS).
Corporate Changes/Expansions
Year: 2017
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In September, Amazon plans to open a new fulfillment center in Charter Township of Shelby, Michigan, the US.
Contracts/Agreements
Year: 2017
In June, Amazon prime extended their partnership with DIA for providing customer online purchase and delivering order within one or two hour within preferred location in Ciudad Condal ,Barcelona.
New Products/Services
Year: 2017
In October, Amazon launched e-book reader Kindle Oasis featuring the highest-resolution Paperwhite Display.
Contracts/Agreements
Year: 2017
In October, Amazon,NTT Communications, PCCW Global, PLDT, Facebook signed a partnership with SoftBank to construct and operate JUPITER a Trans-Pacific Submarine Cable System that will connect Japan, Philippines and the US .
New Products/Services
Year: 2017
In September, the company launched a dirt cheap 4K Fire TV.
Contracts/Agreements
Year: 2017
In September, the company entered into a partnership with Dabur India, to launch ayurveda e- marketplace.
Contracts/Agreements
Year: 2017
In September, the company announced a partnership with Kohl’s, on smart-home shops.
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Acquisitions/Mergers/Takeovers
Year: 2017
In December, Amazon announced the acquisition of Immedia (Blink).
Contracts/Agreements
Year: 2017
In November, Best Buy announced a partnership with Amazon for voice shopping through Alexa.
Corporate Changes/Expansions
Year: 2017
In November, Amazon opened its drones facility in Cambridge, England.
New Products/Services
Year: 2017
In November, Amazon introduced two new furniture brands such as Rivet and Stone & Beam feature.
New Products/Services
Year: 2017
In October, Amazon announced that the availability of Alexa, Echo, Echo Plus, and Echo Dot services in India.
Corporate Changes/Expansions
Year: 2017
In November, Amazon opened its new 60000 sq ft development centre in Cambridge, the UK.
Contracts/Agreements
Year: 2017
In November, Amazon paired up with Calvin Klein on holiday Pop-ups.
Corporate Changes/Expansions
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Year: 2017
In January, Amazon opened new rainforest office complex in Seattle, the US.
Plans/Strategy
Year: 2017
In November, Amazon planned to enter into Swiss market, post office to provide customs clearance.
Contracts/Agreements
Year: 2017
In December, DialogTech Integrated with Amazon connect to help contact centers convert callers to customers.
Contracts/Agreements
Year: 2017
In December, Amazon partnered with Bsquare Corporation, and Microsoft to help drive powerful industrial IoT data visualizations.
New Products/Services
Year: 2017
In December, Amazon launched the latest version of their Linux offering, Amazon Linux 2.
Contracts/Agreements
Year: 2017
In May, Deposco extended its integration with Amazon for the Seller Fulfilled Prime program.
Contracts/Agreements
Year: 2017
In December, the company and GEP partnered to integrate its SMART by GEP procurement software with Amazon Business.
Contracts/Agreements
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Year: 2017
In November, the company and Sift Security partnered to integrate its CloudHunter with Amazon EC2 Container Service (ECS) for its improved visibility and to enhance detection, threat hunting, and incident response capabilities.
Corporate Changes/Expansions
Year: 2017
In November, the company opened a new shipping center in Israel.
New Products/Services
Year: 2017
In November, the company introduced the new AWS PrivateLink to access third-party SaaS applications from Virtual Private Cloud (VPC).
New Products/Services
Year: 2017
In November, Amazon launched the new fully managed intelligent threat detection service, Amazon GuardDuty.
Contracts/Agreements
Year: 2017
In November, the company and Voysis partnered to create an artificial intelligence voice assistant that aims to license to retailers to help them compete.
Plans/Strategy
Year: 2017
In October, the company plans to open Liquor Bar in Tokyo, Japan.
New Products/Services
Year: 2017
In September, Amazon introduced the new addition to the Echo portfolio, Echo Spot.
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Plans/Strategy
Year: 2017
In September, the company plans to open its new fulfillment center in Monroe, Ohio, the US.
Contracts/Agreements
Year: 2017
In July, Sears and Amazon signed an agreement to the launch Sears' Kenmore products on Amazon.com.
Corporate Changes/Expansions
Year: 2017
In September, the company opened its first fashion imaging studio, Blink, in Gurgaon, India.
Contracts/Agreements
Year: 2017
In May, Amazon and DataArt signed an agreement to integrate Amazon Alexa with DataArt’s open source IoT data platform, DeviceHive.
Contracts/Agreements
Year: 2017
In April, DiagnosisAI launched the Alexa, Ask Doctor Dex (DexMD) skill for Amazon Alexa.
New Products/Services
Year: 2016
The company launched Prime Reading, which gives Prime members access to unlimited selection of books, magazines and comics at no additional cost.
New Products/Services
Year: 2016
AWS introduced P2 instances for Amazon EC2, which is designed for compute-intensive applications. The company and Twitch, one of leading social video platforms and communities for gamers in the world,
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announced Twitch Prime, a new set of Amazon Prime benefits created for gamers.
Plans/Strategy
Year: 2016
The company announced plans to introduce new features to Amazon Fire TV and Fire TV Stick. The new features enable customers to use their voice to search for favorite content, find the best subscription deals, and also see recommendations for popular programming from applications including Netflix, HBO GO and HBO NOW. Amazon plans to build a new 253 MW Amazon Wind Farm in Scurry County, Texas. It is expected to open in 2017.
Corporate Changes/Expansions
Year: 2016
Amazon opened a fulfillment center in Edgerton, Kansas. The company opened a fulfillment center in Shakopee, Minnesota.
Corporate Changes/Expansions
Year: 2016
AWS announced the availability of Amazon Kinesis Analytics, a new service that enables developers to gain actionable insights from streaming data. The company announced Amazon Vehicles, a car research destination and automotive community, where customers can view specifications, images, videos, and customer reviews for various car models on Amazon.com. In addition, customers can ask questions about their vehicle and find parts and accessories that fit their current car.
Corporate Changes/Expansions
Year: 2016
The company opened a fulfillment center in Obetz, Ohio.
Plans/Strategy
Year: 2016
The company announced plans to open a new fulfillment center in Kansas City, Kansas; and Sacramento, California. Amazon announced plans to open a new fulfillment center in Houston, Texas. It is the seventh fulfillment center to be opened in Texas.
Corporate Changes/Expansions
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Year: 2016
AWS expanded its global footprint with the introduction of Asia Pacific (Mumbai) Region, which provides Indian customers a local choice to build their businesses and run their applications in the cloud. It is the sixth location in Asia Pacific.
Corporate Changes/Expansions
Year: 2016
Amazon opened The Mark Cuban Collection (www.amazon.com/exclusives) on Amazon Exclusives, which gives customers direct access to innovative new products. Georgia.
Plans/Strategy
Year: 2016
The company announced plans to open two new fulfillment centers in Edwardsville, Illinois. Amazon announced that Prime Now service in Atlanta will deliver food from local restaurants, including Aviva by Kameel, Chai Pani, Flip Burger, Flying Biscuit, Grindhouse Killer Burgers, and Varasano’s Pizzeria, among others. The company announced plans to open a new fulfillment center in Braselton,
New Products/Services
Year: 2016
The company launched Amazon Video Direct (AVD), a new self-service program that enables creators and storytellers to make their video content available to Amazon customers. Amazon introduced Handmade, a store that comprises over 20,000 handmade items (accessories, baby, and toys and games, among others) crafted and sold directly from artisans. Amazon launched Prime Now service in Manhattan, which will deliver food from local restaurants, including Blue Ribbon Fried Chicken, Burger Joint, ilili, John’s of Bleecker Street, Junior's Restaurant & Cheesecake, Momofuku Milk Bar, Num Pang and Sarabeth’s Tribeca, among others. AWS introduced X1 instances for Amazon EC2. X1 instances offer more memory than any other SAP-certified cloud instance.
New Products/Services
Year: 2016
The company launched Kindle Oasis, an eight generation of Kindle, which is thinner and lighter Kindle ever. AWS announced the availability of two new low-cost hard disk drive (HDD)-backed storage options for Amazon EBS.
New Products/Services
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Year: 2016
The company introduced the Amazon Payments Partner program, which provides tools and services to help partners grow their business by offering easy integration with Amazon Payments. Amazon introduced its one-hour delivery service, Prime Now, in 11 new metro areas, including Charlotte, Cincinnati, Fresno, Louisville, Milwaukee, Nashville, Raleigh, Richmond, Sacramento, Stockton, and Tucson; and new areas in Central New Jersey, Dallas-Fort Worth, Los Angeles, and San Diego.
Plans/Strategy
Year: 2016
Amazon announced plans to open a new fulfillment center in Dallas-Fort Worth metroplex, Texas. This is the company’s sixth fulfillment center in Texas. Amazon announced plans to open two fulfillment centers in Florence and Carteret, New Jersey.
New Products/Services
Year: 2016
Amazon launched two new Alexa-enabled devices: Echo Dot and Amazon Tap. Echo Dot is a hands-free, voice controlled device, which uses the same far-field voice recognition as Echo, whereas Amazon Tap is a portable bluetooth and Wi-Fi speaker. AWS introduced AWS Database Migration service, which enables customers to migrate their production Oracle, SQL Server, MySQL, MariaDB, and PostgreSQL databases from on-premises datacenters to AWS with virtually no downtime.
Plans/Strategy
Year: 2016
Amazon.ca introduced two new unlimited cloud storage plans with Amazon Cloud Drive. These plans enable customers to securely store their existing content collections and automatically upload unlimited new content. The company announced plans to open a new fulfillment center in San Bernardino, California.
Contracts/Agreements
Year: 2016
The company signed a multi-year production agreement with American Girl, a premium brand for girls and subsidiary of Mattel, to produce four live-action specials and options to produce multiple seasons of episodic content. The company, in partnership with Brita, launched first Wi-Fi-enabled Brita Infinity pitcher, which automatically orders a new filter through Amazon Dash Replenishment.
Corporate Changes/Expansions
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Year: 2016
AWS opened its fifth technology infrastructure region in Asia Pacific. This platform enables Korean-based businesses, as well as global companies with customers in Korea to build their businesses and run their applications in the AWS cloud. The company announced that Prime Now service in Chicago will deliver food from local restaurants, including Balena, Big Bowl, Big Star, Chicago q, M Burger, RPM Italian and Wildfire, among others.
Acquisitions/Mergers/Takeovers
Year: 2016
Amazon acquired Twitch Interactive, a live video platform for gamers. Through this acquisition, the company strengthened its market position in the gaming industry.
Contracts/Agreements
Year: 2016
The company announced that Prime Now service in Dallas will deliver food from local restaurants, including Blue Goose Cantina, Deep Sushi, Ellen’s Southern Kitchen, Fireside Pies, Greenville Avenue Pizza Company, Grub Burger Bar, and Terilli’s Restaurant and Bar, among others.
Corporate Changes/Expansions
Year: 2016
Amazon announced the availability of Fire, its fastest selling tablet, in new colors and more storage options.The company also announced that Prime Now service in San Francisco will deliver food from local restaurants, including Big Chef Tom’s Belly Burgers, Buca di Beppo, DOSA, The Monk’s Kettle, Nick’s Crispy Tacos and Pressed Juicery, among others.
Corporate Changes/Expansions
Year: 2016
Amazon opened a new fulfillment center in Fall River, Massachusetts. The company opened a fulfillment center in San Marcos, Texas.
Corporate Changes/Expansions
Year: 2016
Brother printers, a General Electric washer, and the Gmate SMART blood glucose monitor joined DRS
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program. These are the first devices to join the program.
Corporate Changes/Expansions
Year: 2016
The company announced that Prime Now service in Houston will deliver food from local restaurants, including Carrabba’s, El Tiempo Cantina, Max’s Wine Dive, P.F. Chang’s, Thai Gourmet, and The Hay Merchant.
Corporate Changes/Expansions
Year: 2016
The company expanded Handmade at Amazon into Europe. Amazon customers in Germany, France, Italy, Spain, the UK and across Europe can shop for more than 30,000 handcrafted products.
New Products/Services
Year: 2016
Amazon announced that Prime Now service in San Diego will deliver food from local restaurants, including Carnitas’ Snack Shack, Dumpling Inn, Rubicon Deli, T Deli, Tajima and Tandoori Hut, among others.
New Products/Services
Year: 2016
Amazon Prime introduced Prime Music, allowing its members to have unlimited, advertisement-free access to more than a million songs without additional cost to their membership
New Products/Services
Year: 2016
Amazon.ca launched a new ‘Business, Industrial and Scientific Supplies’ store (www.amazon.ca/industrial), which features lab and scientific products; professional medical supplies; power and hand tools; additive manufacturing products including 3D printing products; janitorial and sanitation supplies; occupational health and safety products; tapes, adhesives and sealers; and test, measure and inspection products.
New Products/Services
Year: 2016
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AWS introduced Amazon Lumberyard, a free, cross-platform, 3D game engine for developers. The platform enables the developers to create and connect their games to the wide compute and storage of the AWS Cloud, and engage fans on Twitch.
New Products/Services
Year: 2016
Kindle launched Singles Classics with essays and stories by well-known authors.
New Products/Services
Year: 2016
The company announced a new feature to Kindle: Page Flip, which helps in the navigation of pages.
New Products/Services
Year: 2016
The company introduced new Fire TV Stick with Alexa Voice Remote, which provides access to more than 300,000 movies and TV episodes.
Plans/Strategy
Year: 2016
Amazon announced plans to open a new fulfillment center in Coppell, Texas, and Monee, Illinois.
Acquisitions/Mergers/Takeovers
Year: 2016
AWS acquired NICE, one of the leading providers of software and services for high performance and technical computing.
New Products/Services
Year: 2016
In June, the company expected to launch music service for echo users soon.
New Products/Services
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Year: 2016
In September, the company launched commuter bus service for Eastside employees.
New Products/Services
Year: 2016
In November, the company launched prime video service in India.
New Products/Services
Year: 2016
In August, the company launched a 4G VoLTE ready Bingo 50+ smartphone.
Commercial Operation
Year: 2016
In November, the company launched Prime streaming video in Canada.
Commercial Operation
Year: 2016
In October, the company planned to provide Internet service with Prime bundle in Europe.
Contracts/Agreements
Year: 2016
In November, the company extended its partnership with Morrisons to launch same day delivery service.
New Products/Services
Year: 2016
In November, the company launched its services in the Netherlands and working on launching its video service.
New Products/Services
Year: 2016
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In November, the company planned to launch new video chat service.
New Products/Services
Year: 2016
In December, the company planned to launch a live TV package in 2017.
Plans/Strategy
Year: 2016
In November, Amazon plans to enter Singapore in early 2017.
Contracts/Agreements
Year: 2016
In June, AWS and C3 IoT partnered for creating an integrated enterprise stack for deployments.
New Products/Services
Year: 2015
Amazon launched its one-hour delivery service, Prime Now, in Baltimore, Maryland. The company introduced Amazon Fire tablet in China. The company launched Fire HD 8 Reader’s Edition, which is the combination of all-new Fire HD 8, a year of Kindle Unlimited with access to more than one million books, and a limited edition leather cover. It also comprises Blue Shade, a new feature that adjusts and optimizes the display on Fire HD 8 tablet to reduce blue light exposure before bedtime. The company introduced its one-hour delivery service, Prime Now, in Austin, Texas.
Plans/Strategy
Year: 2015
The company announced plans to open two fulfillment centers in Obetz and Etna, Ohio.
Corporate Changes/Expansions
Year: 2015
Amazon expanded its Prime FREE Same-Day Delivery to Chicago and Orlando, as well as new locations in the New York City, Northern New Jersey and Philadelphia areas.
Corporate Changes/Expansions
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Year: 2015
Amazon opened one fulfillment center each in Dallas, Texas; and Joliet, Illinois.
New Products/Services
Year: 2015
AWS announced two new capabilities: AWS Snowball and Amazon Kinesis Firehose, which help customers to transfer any type or any size of data to the AWS Cloud quickly and cost-effectively. AWS Snowball transfers terabytes to petabytes of data into and out of AWS, whereas Amazon Kinesis Firehose is a fully managed service for loading streaming data into AWS. AWS announced two new database services: AWS Database Migration service and Amazon RDS for MariaDB. AWS Database Migration service enables customers to transfer production databases to AWS without any interruption, whereas MariaDB is available as a managed service in AWS.
New Products/Services
Year: 2015
AWS introduced a new platform, AWS Internet of Things (IoT). This platform enables devices such as cars, turbines, sensor grids and light bulbs, among others, to connect to AWS services so that companies can store, process, examine, and act on the volumes of data generated by connected devices on a global scale. The company launched its one-hour delivery service, Prime Now, in Portland, Oregon; San Antonio, Texas; and San Francisco Bay area, California.
New Products/Services
Year: 2015
AWS launched Amazon QuickSight, a cloud-powered business intelligence service that enables all employees to build visualizations, perform ad-hoc analysis, and to quickly get business insights from their data. Amazon QuickSight, which integrates automatically with AWS data services, makes use of a new, Super-fast, Parallel, In-memory Calculation Engine (SPICE) to execute advanced calculations and render visualizations.
Corporate Changes/Expansions
Year: 2015
Amazon expanded Kindle Scout, its reader-powered publishing platform, to authors and readers outside the US, including Europe, Canada, Australia, New Zealand, South Africa, Mexico, Brazil, Japan, and India.
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Corporate Changes/Expansions
Year: 2015
The company expanded the Prime video downloads to iOS and Android platforms. As a result, Prime members in the US, UK, Germany and Austria will be able to download movies and TV episodes, including Amazon Original Series, to iPhones, iPads and Android phones and tablets for offline viewing, at no additional charge.
New Products/Services
Year: 2015
Amazon introduced Fire TV and Fire TV stick in Japan.
New Products/Services
Year: 2015
The company launched its one-hour delivery service, Prime Now, in Los Angeles. Amazon launched its first Amazon Fire TV, which offers more than 3,000 channels, applications and games. It also provides a new Fire TV stick with voice remote. The company introduced new Fire HD tablets, which feature a wide screen, thin and light design, quad-core processor, stereo speakers with Dolby audio, front- and rear- facing cameras, and micro secure digital (microSD) card. Fire HD also launched Fire operating system (Fire OS) 5 ‘Bellini’, with an updated user interface.
Contracts/Agreements
Year: 2015
General Electric, Samsung, August, Gmate, Oster, Obe, Petnet, CleverPet, Sutro, Thync, and Sealed Air joined the Amazon Dash Replenishment Service (DRS) program. The program enables connected devices to automatically order physical goods from Amazon when supplies are running low. It also provides convenience and ease for both customers and device makers. Amazon and CBS, a mass media company, announced a new multi-year, multi-series agreement to make Prime Video the exclusive subscription streaming home for three new CBS summer series through 2018.
New Products/Services
Year: 2015
The company introduced Amazon Launchpad, a new program that offers a streamlined onboarding experience, custom product pages, a complete marketing package, and access to Amazon's global fulfillment network. The program enables the startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe. Amazon launched its one-hour delivery
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service, Prime Now, in Seattle.
Contracts/Agreements
Year: 2015
AWS contracted with Iberdrola Renewables, the US renewable energy division of parent company Iberdrola, to construct and operate a 208 MW wind farm in Perquimans and Pasquotank counties, North Carolina, called the Amazon Wind Farm US East. This new wind farm generates approximately 670,000 MWh of wind energy annually.
Corporate Changes/Expansions
Year: 2015
AWS announced that enterprise software providers such as Looker, Qlik, Sumo Logic, and Works Applications declared themselves 'all-in' with AWS as the core infrastructure platform that powers their Software as a Service (SaaS) solutions.
New Products/Services
Year: 2015
AWS introduced Amazon API Gateway, a new fully managed service that enables AWS customers to create, publish, maintain, monitor, and secure APIs at any scale. AWS introduced AWS Device Farm, a new service that enables mobile application developers quickly and securely test their applications on smartphones, tablets, and other devices to enhance the quality of their Android and Fire OS applications.
Contracts/Agreements
Year: 2015
AWS partnered with Community Energy, a developer of renewable energy with a long history in solar and wind energy, to construct an 80 MW solar farm in Accomack County, Virginia, called Amazon Solar Farm US East. This new solar farm is expected to start generates approximately 170,000 MWh of solar power annually.. It is the largest solar farm in the state of Virginia, with all energy generated delivered into the electrical grids that supply both current and future AWS Cloud datacenters.
Contracts/Agreements
Year: 2015
AWS contracted with EDP Renewables, one of the global leaders in the renewable energy sector and the fourth largest producer of wind power in the world, to construct and operate a 100 MW wind farm in Paulding County, Ohio, called the Amazon Wind Farm US Central. This new wind farm is expected to
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start generating approximately 320,000 MWh of wind energy annually starting May 2017.
Plans/Strategy
Year: 2015
The company announced plans to open a fulfillment center in Carteret, New Jersey.
New Products/Services
Year: 2015
AWS announced Amazon Machine Learning, a fully managed service that helps developers to use historical data to build and deploy predictive models easily. The company introduced Amazon shopping application for Apple Watch in Canada, China, France, Germany, Japan, the US and the UK. The application is designed for the on-the-go customer and it offers a custom-made Amazon experience with voice search and quick tap features including 1-Click purchase and save to wish list. Amazon launched Amazon Business (www.amazon.com/business), a new marketplace on Amazon.com with new features and unique benefits tailored to businesses.
New Products/Services
Year: 2015
Amazon Cloud Drive launched two new unlimited cloud storage plans, including Unlimited Photos Plan and Unlimited Everything Plan. Through these plans, customers can securely store their existing content collections and automatically upload unlimited new content, including photos, videos, movies, music, and files. The company launched Amazon Home Services, a new marketplace for on-demand professional services.The partnership enables prime members in the US to enjoy the selection of films from Bleecker Street through the Amazon Instant Video application for TVs, connected devices and mobile devices, or online at Amazon.com/PIV without additional cost to their membership.
New Products/Services
Year: 2015
The company introduced Amazon Giveaway, a new self-service tool, designed to modernize the time- tested radio giveaway. Amazon.ca introduced Kindle Unlimited, a new subscription service which allows customers to freely read as much as they want from over 750,000 Kindle books, for only C$9.99 ($7.98) per month.
Contracts/Agreements
Year: 2015
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The company entered into a content licensing agreement with Starz Digital Media, one of the leading integrated global media and entertainment companies. Starz Digital Media will make Prime Instant Video the exclusive online-only subscription streaming home in the US for The White Queen - the Golden Globe and Emmy nominated original miniseries from premium entertainment service provider, Starz. As per the deal, Prime members can watch the miniseries from the Amazon instant video application for TVs, connected devices and mobile devices, or online at Amazon.com/PIV, without additional cost to their membership.
Contracts/Agreements
Year: 2015
The company signed a power purchase agreement with Pattern Energy Group, one of the leading independent power companies in the US, to support the construction and operation of a wind farm in Benton County, Indiana, called the AWS Wind Farm. This new wind farm is expected to start generating about 500,000 megawatt hours (MWh) of wind power annually.
Acquisitions/Mergers/Takeovers
Year: 2015
AWS acquired Elemental Technologies, a provider of software-defined video solutions for multiscreen content delivery. This acquisition strengthens the company's position in the media and entertainment industry.
Contracts/Agreements
Year: 2015
Amazon and Bleecker Street, an independently-financed film distribution company in the US, entered into a multi-year content licensing agreement.
Contracts/Agreements
Year: 2015
Amazon China entered into an agreement with Baidu, one of the leading internet services companies, to provide a search, applications, and online video experience on Amazon tablets in China.
Contracts/Agreements
Year: 2015
Accenture and AWS formed a business group, the Accenture AWS Business Group, to help clients to migrate and run their businesses in AWS cloud. The group delivers information technology and business
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services through AWS cloud.
Corporate Changes/Expansions
Year: 2015
Amazon announced that Prime Now service in Los Angles will deliver food from local stores, including Sprouts Farmers Market, Bristol Farms, Sprinkles Cupcakes, Fresh & Easy, Erewhon Organic Grocer and 99 Ranch Market.
Corporate Changes/Expansions
Year: 2015
Amazon.ca introduced its Wearable Technology store (www.amazon.ca/wearabletechnology). The new store, which offers products in wearable technology including activity trackers, smart watches, and wearable cameras, features several products from top brands including Jawbone, Garmin, Fitbit and Motorola, as well as products from emerging brands like Lumo and Spire.
Corporate Changes/Expansions
Year: 2015
Prime Now expanded its delivery options in Chicago, to include groceries, prepared meals and baked goods from local stores such as Plum Market, Sprinkles Cupcakes, and My Fit Foods.
Corporate Changes/Expansions
Year: 2015
The company announced that Prime Now service in Seattle will deliver food from local restaurants, including Cactus, Wild Ginger, Skillet, Marination Station, Re:public, Cafe Yumm!, Ten Mercer, and Mamnoon.
New Products/Services
Year: 2015
Amazon introduced its one-hour delivery service, Prime Now, in San Diego, California.
New Products/Services
Year: 2015
Amazon introduced Kindle Textbook Creator, which makes it easy to create e-Textbooks and other
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educational content with features like flashcards, highlighting, and note-taking. Kindle Textbook Creator enhances the learning experience of the educators and authors.
New Products/Services
Year: 2015
AWS introduced Amazon WorkMail, an email and calendaring service in the cloud. With Amazon WorkMail, users can send and receive email, manage contacts, share calendars, and book resources using the same email applications (Microsoft Outlook, their Web browser, or their native iOS and Android email applications) without buying and managing email server software.
New Products/Services
Year: 2015
The company launched the Collectible Coins store, a marketplace that gives customers direct access to more than 10,000 US coins from over 75 dealers.
Acquisitions/Mergers/Takeovers
Year: 2014
Amazon acquired comiXology, a company that operates in the comic book and graphic novel industry. comiXology offers a wide variety of digital comic book content from over 75 of the top publishers and top independent creators. This acquisition significantly increased the product offering of the company.
Contracts/Agreements
Year: 2014
Amazon and Giunti, an Italian bookstore chain, announced an exclusive agreement to launch a new bookstore model, as well as to offer Giunti customers access to a wide selection of Amazon products.
Contracts/Agreements
Year: 2014
Amazon announced that as part of its licensing agreement with Twentieth Century Fox Television Distribution, Prime Instant Video became the exclusive online-only subscription home for streaming all 192 episodes of the award-winning series 24.
Contracts/Agreements
Year: 2014
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Amazon entered into a US content licensing agreement with Aardman Animations, under which Prime Instant Video became the exclusive subscription streaming home for award-winning TV and short film series, Wallace & Gromit, Shaun the Sheep, Timmy Time and classic animation Rex the Runt.
Contracts/Agreements
Year: 2014
Amazon and CBS, a mass media company, announced a content licensing agreement for the new CBS Television series Extant.
Contracts/Agreements
Year: 2014
Amazon entered into a content licensing agreement with HBO to make Prime Instant Video the exclusive online-only subscription home for select HBO programming. The collection includes various shows like The Sopranos, Six Feet Under, The Wire, Big Love, Deadwood, Eastbound & Down, Family Tree, Enlightened, Treme, early seasons of Boardwalk Empire and True Blood, as well as mini-series like Band of Brothers, John Adams and others.
Contracts/Agreements
Year: 2014
HIT Entertainment, a preschool entertainment company and a division of Fisher-Price, announced Amazon as its exclusive US home to the preschool franchise Fireman Sam. According to the agreement, TV episodes, eBooks, and physical products like apparel, toys and lunch boxes were made available at Amazon with free shipping and free two-day shipping with Amazon Prime. .
Contracts/Agreements
Year: 2014
Kindle Worlds entered into licensing agreements with Hasbro and Warner Bros. Television Group's Alloy Entertainment. Under the agreement, Kindle Worlds will open seven new Worlds, including Worlds based on Hasbro's G.I. JOE brand, and Warner Bros. TV shows Veronica Mars and Pretty Little Liars' spinoff Ravenswood.
Corporate Changes/Expansions
Year: 2014
The company opened fulfillment centers in Windsor, Connecticut; Kent, Washington; and Redlands,
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California.
Corporate Changes/Expansions
Year: 2014
The company announced the availability of Amazon coins for customers in the US, UK and Germany to buy, spend and earn on android devices.
Corporate Changes/Expansions
Year: 2014
The company opened one million square feet fulfillment center in Baltimore, Maryland and a 1.2 million square feet fulfillment center in Moreno Valley, California.
New Products/Services
Year: 2014
Amazon introduced Fire, the first smartphone designed by the company. Fire has two new technologies, Dynamic Perspective and Firefly. Dynamic Perspective uses a new sensor system which responds to the way the user holds, views, and moves the Fire smartphone, while Firefly quickly recognizes the web and email addresses, phone numbers, bar codes, movies and music, and allows the user to take action in seconds.
New Products/Services
Year: 2014
Amazon launched a new 3D printed products store (www.amazon.com/3dp), a marketplace that gives customers access to more than 200 print on-demand products. Many of these products can also be customized by material, size, styles and color variations, and personalized with text and image imprints. Amazon Publishing and Alloy Entertainment, a division of Warner Bros. Television Group, introduced a new digital-first imprint with focus on young adult, new adult and commercial fiction.
New Products/Services
Year: 2014
Amazon.ca introduced two new stores: musical instruments and wireless, further expanding its selection available to customers in Canada.
New Products/Services
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Year: 2014
AWS announced the availability of a new SSD-backed volume type for Amazon Elastic Block Store (Amazon EBS) that delivers high-performance storage at a low cost.
New Products/Services
Year: 2014
AWS announced the EC2 container service. This container management service makes it easy to run and manage distributed applications using containers on AWS. With this service, customers can start, stop, and manage thousands of containers in seconds. AWS introduced AWS Lamba, a compute service that runs developers' code in reply to events and manages the compute resources automatically. This service is feasible to build and manage applications that respond quickly to new information.
New Products/Services
Year: 2014
AWS launched its new AWS for the Frankfurt region, marking its 11th technology infrastructure region globally for AWS and the second region in the European Union. Through this new AWS, customers can leverage AWS to build their businesses and run applications on infrastructure located in Germany.
New Products/Services
Year: 2014
Amazon launched Amazon Elements, a new line of premium, everyday essentials with transparent origins.
New Products/Services
Year: 2014
Amazon.ca launched same-day delivery service in Toronto and Vancouver. AWS introduced three new services: AWS Key Management Service, which helps customers in creating and controlling the encryption keys used to encrypt their data on the AWS Cloud; AWS Config, which provides customers with full visibility into their AWS resources and associated relationships; and AWS Service Catalog, which allows enterprise administrators to create and share catalogs of customized products that incorporate company-approved standard architectures and configurations. AWS introduced AWS CodeDeploy, a fully managed service that allows developers to automate the process of deploying and updating applications on Amazon EC2.
New Products/Services
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Year: 2014
AWS announced the availability of Dense Compute nodes, a new SSD-based node type. Dense Compute nodes allow customers to create faster, lower-cost data warehouses with Amazon Redshift.
New Products/Services
Year: 2014
AWS announced the availability of T2 instances, a new Amazon EC2 instance type. T2 instances was designed to significantly reduce costs for applications that do not require sustained high central processing unit (CPU) performance but benefit from the ability to burst to full core performance. AWS launched several new capabilities, including Amazon Cognito, Amazon Mobile Analytics and Mobile Software Development Kit (SDK), to help developers in building, deploying, and scaling mobile applications in a better way. AWS introduced Amazon Zocalo, an enterprise storage and sharing service that improves user productivity. The company introduced Kindle Unlimited, an eBook subscription service which gives customers access to over 600,000 eBooks and audiobooks, for $9.99 per month.
New Products/Services
Year: 2014
The company introduced Amazon Local Register, a secure card reader and mobile application. This application provides local businesses with the tools they need to quickly and easily accept credit and debit cards from a smartphone or tablet and keep track of their growing business.
New Products/Services
Year: 2014
The company introduced Fire TV, a tiny box that allows easy and instant access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN, SHOWTIME, low-cost video rentals, and others. Amazon Game Studios introduced Sev Zero, its first game built from the ground up for Fire TV. The company launched its wearable technology store, which offers a variety of wearable technology and research wearable devices, including activity trackers, smart watches and wearable cameras.
New Products/Services
Year: 2014
The company launched the new German-language publishing program under Amazon Publishing. The European Amazon Publishing team acquired German-language fiction for publication in Kindle and print editions available on Amazon.
New Products/Services
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Year: 2014
The company launched Waterfall Press, a new Christian imprint specializing in faith-based non-fiction and fiction.
New Products/Services
Year: 2013
The company launched Amazon Coin, a new virtual currency for purchasing games, applications and in- app items on Kindle Fire. AWS introduced AWS OpsWorks, an application management solution for the complete lifecycle of complex applications, including resource provisioning, configuration management, deployment, monitoring and access control. This enables developers to manage all tasks required to model, deploy, scale, and maintain their applications. Amazon.ca launched Amazon Mobile Application for iPhone, iPad, Android and Windows Phone. This allows customers to browse and shop for products, compare prices, read reviews and make purchases on the go.
Acquisitions/Mergers/Takeovers
Year: 2013
Amazon acquired IVONA Software, a text-to-speech technology company.
Acquisitions/Mergers/Takeovers
Year: 2013
The company acquired Touchco, a touch screen technology company.
Contracts/Agreements
Year: 2013
Amazon reached an agreement to acquire Goodreads, one of the world's largest sites for readers and book recommendations.
Contracts/Agreements
Year: 2013
Amazon reached an agreement to acquire TenMarks, a company which designs web-based mathematics curriculum for students. Amazon and TenMarks will together develop educational content and applications, across multiple platforms.
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Corporate Changes/Expansions
Year: 2013
Amazon opened a one million square feet fulfillment center in Tracy, California as well as in Coppell, Texas.
Corporate Changes/Expansions
Year: 2013
The company opened a new customer service facility in Winchester, Kentucky.
Corporate Changes/Expansions
Year: 2013
The company allowed authors and publishers to use the self-service Kindle DTP to upload and make available their books in Spanish, Portuguese and Italian to customers worldwide.
New Products/Services
Year: 2013
Amazon announced the availability of Amazon Cloud Player for iOS in BMW applications and MINI Connected-equipped vehicles from model year 2011 forward. Amazon Cloud Player customers using iPhone and iPod Touch devices can access their music using the vehicle's controller and screen. Amazon Publishing launched StoryFront, a new imprint offering short fiction across genres. Amazon introduced a new version of Kindle FreeTime on Kindle Fire tablets with several new educational books, applications, games and videos, including Common Core Standard-aligned books, educational applications from developers like BrainPOP and Agnitus, and movies and TV shows.
New Products/Services
Year: 2013
Amazon launched the Australian Kindle Store, offering more than two million eBooks, the most English language best sellers and more than 400,000 Kindle-exclusive titles. AWS launched Amazon WorkSpaces, a fully managed desktop computing service in the cloud. AWS launched Amazon AppStream, a new service that enables developers to stream resource-intensive applications and games from the cloud to a broad range of devices.
New Products/Services
Year: 2013
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Amazon Studios, the original film and series production arm of Amazon, introduced Amazon Storybuilder, a new product to help writers. Amazon Storybuilder makes notecarding digital, giving screenwriters the ability to lay out digital notecards on a virtual corkboard to capture the beats of their story. Also, these notecards are saved online, giving users access to their projects on their computer, tablet or smartphone.
New Products/Services
Year: 2013
AWS launched Amazon Elastic Transcoder, a highly scalable service for transcoding video files between different digital media formats. Through this, customers can convert their large high resolution master video files into smaller versions that are optimized for playback on websites, mobile devices, connected TVs and other video platforms.
New Products/Services
Year: 2013
Amazon entered into an exclusive content licensing agreement with new film studio A24 to make Prime Instant Video the exclusive premium subscription home for all of the current and forthcoming A24 titles shortly following their release on DVD and Blu-Ray.
New Products/Services
Year: 2013
AWS also introduced Amazon Kinesis, a fully managed service for real-time processing of high-volume, streaming data. It also introduced Amazon Relational Database Service (Amazon RDS) for PostgreSQL. Amazon RDS manages complex and time-consuming administrative tasks such as PostgreSQL software installation and upgrades, storage management, replication for high-availability and back-ups for disaster recovery.
New Products/Services
Year: 2013
The company also launched Amazon Storyteller, a free online tool for writers and filmmakers, which turns scripts into storyboards. Amazon launched Amazon Art (www.amazon.com/art), a marketplace offering customers direct access to more than 40,000 works of fine art from over 150 galleries and dealers. The company launched 'Login and Pay with Amazon', allowing participating companies to empower customers to browse and buy using their Amazon account information. The company's Wine Store introduced shipping to customers in New York, Michigan, Arizona and Louisiana.
New Products/Services
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Year: 2013
The company launched Kindle Fire HD with a large 8.9 inch display in the UK, Germany, France, Italy, Spain and Japan. Amazon.ca launched beauty and health and personal care stores offering more than 80,000 items, including diapers and wipes, household supplies, health care and nutrition, personal care items and beauty products.
New Products/Services
Year: 2013
The company launched 50+ Active and Healthy Living Store (www.amazon.com/50activeliving) featuring several nutrition, wellness, exercise and fitness, medical, personal care, beauty and entertainment items. Amazon Wine Store introduced shipping to customers in Texas. Amazon Publishing launched Kindle Worlds, the first commercial publishing platform that will enable writers to create fan fiction based on a range of original stories and characters and earn royalties.
Plans/Strategy
Year: 2013
AWS announced the availability of I2 instances, the next generation of Amazon EC2 storage-optimized high I/O instances based on solid state disk (SSD) technology that provides customers with high random I/O performance.
Acquisitions/Mergers/Takeovers
Year: 2013
In May, the company acquired Liquavista from Samsung Electronics.
Acquisitions/Mergers/Takeovers
Year: 2012
Amazon acquired Kiva Systems, one of the leading developers of material handling technology.
Contracts/Agreements
Year: 2012
AWS entered into an agreement with Netflix to operate a number of mission-critical, customer-facing and backend applications for Netflix.
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Contracts/Agreements
Year: 2012
LOVEFiLM, an Amazon company, and Sony Pictures Television signed a multi-year content deal, allowing LOVEFiLM members access to new and future Sony Pictures titles, as well as catalog titles and TV series.
Corporate Changes/Expansions
Year: 2012
Amazon expanded its fulfillment center in Phoenix by 400,000 square feet.
Corporate Changes/Expansions
Year: 2012
The company opened a 193,500 square feet fulfillment center in Canada, 450,000 square feet fulfillment center in the UK, 1,000,000 square feet fulfillment center in Germany, and 860,800 square feet fulfillment center in Japan.
Corporate Changes/Expansions
Year: 2012
The company opened 1,000,000 square feet fulfillment center in Germany and 430,400 square feet fulfillment center in France. Amazon also opened nearly one million square feet fulfillment center in Spartanburg, South Carolina.
Corporate Changes/Expansions
Year: 2012
The company opened a 244,000 square feet fulfillment center in Saga, Japan.
New Products/Services
Year: 2012
Amazon launched Amazon Textbook Rental program. Through this program, students can rent textbooks for the semester and save up to 70%. The company launched India Kindle Store on Amazon.com (www.amazon.com/kindlestoreindia). Amazon launched its Amazon Appstore in the UK, Germany, France, Italy and Spain. This gives the European customers access to Amazon's broad range of Android applications with the convenience of shopping on Amazon from their Android phones and tablets.
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New Products/Services
Year: 2012
Amazon launched Kindle Paperwhite and Kindle Paperwhite third Generation (3G). These are the most advanced e-readers created with 62% more pixels and 25% higher contrast. Amazon.co.jp introduced Japanese Kindle Store and Kindle Paperwhite, the first Japanese-language Kindle. Amazon introduced a new Kindle application designed for Windows 8. The company opened fulfillment centers in the following locations: one each in Delaware, Indiana and Spain, and two each in Tennessee and Virginia.
New Products/Services
Year: 2012
Amazon Services, a subsidiary of the company, launched a new version of Amazon WebStore, a full- featured e-commerce product that enables small and medium sized retailers and manufacturers to design, build and manage their multichannel e-commerce businesses using the company's technology.
New Products/Services
Year: 2012
AWS introduced Amazon Simple Workflow Service, a workflow service for developing scalable and resilient applications. The company launched a new Spanish-language eBook store within the Amazon Kindle Store, eBooks Kindle en Espanol (www.amazon.com/tiendakindle). AWS introduced Amazon CloudSearch, a new service that allows customers to easily integrate fast and highly scalable search functionality into their applications. Amazon launched AmazonSupply (www.amazonsupply.com), a new website offering a broad range of parts and supplies to business, industrial, scientific and commercial customers. Amazon.ca launched its new Baby store (amazon.ca/baby) with more than 25,000 baby- related products.
New Products/Services
Year: 2012
Amazon launched Kindle Fire high definition (HD) tablet which has seven inch display and is sold for $199.
New Products/Services
Year: 2012
The company launched Fulfillment by Amazon, a new service for third-party sellers that provides access to Amazon's fulfillment and customer service resources and expertise. Amazon launched Amazon Wine
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(www.amazon.com/wine), a new website offering customers a broad range of wines crafted by wineries around the country.
New Products/Services
Year: 2012
The company launched the Brazil Kindle Store (www.amazon.com.br) and Free Portuguese Kindle reading applications for Android phones and tablets, iPads and iPhones. Amazon launched Friends & Family Gifting, a feature that allows customers to keep track of birthdays and special occasions, get shopping reminders and manage gift ideas for everyone on their list.
Patent Grant
Year: 2012
Amazon Publishing acquired the publication rights from Avalon Books to more than 3,000 backlist titles mainly in the romance, mystery and Western categories.
Plans/Strategy
Year: 2011
The company announced plans for a new fulfillment center in Romeoville, Illinois, and Jacksonville, Florida.
Acquisitions/Mergers/Takeovers
Year: 2011
Amazon acquired the remaining shares in LOVEFiLM International, one of the leading European subscription entertainment services.
Contracts/Agreements
Year: 2011
CBS Corporation (CBS) and Amazon entered into a non-exclusive licensing agreement enabling Amazon's customers to stream TV shows from CBS's library. Further in the year, Amazon signed a licensing agreement with NBCUniversal Domestic TV Distribution allowing Amazon Prime members to stream select Universal Pictures movies through Prime Instant Video.
Contracts/Agreements
Year: 2011
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The company entered into a partnership with Triggit, a San Francisco based company, to strengthen its focus on online display advertisement business.
Corporate Changes/Expansions
Year: 2011
Amazon and Hearst Corporation (Hearst) entered into an expanded, multi-faceted consumer marketing, e-commerce and content relationship. Through this relationship, Amazon became Hearst's single-largest third-party seller of print subscriptions for its magazines through digital channels.
Corporate Changes/Expansions
Year: 2011
Amazon opened a 900,000 square feet fulfillment center in Indianapolis, Indiana
Corporate Changes/Expansions
Year: 2011
The company opened 1.2 million square feet fulfillment center in Phoenix, Arizona. Amazon company opened 500,000 square feet fulfillment center in Lebanon, Tennessee.
New Products/Services
Year: 2011
Amazon launched Kindle Fire selling at $199, much lower than Apple's cheapest iPad priced at $499.
New Products/Services
Year: 2011
Amazon Launchpad announced a Kickstarter Collection, which features over 300 Kickstarter products available for purchase on Amazon.com.
New Products/Services
Year: 2011
Amazon.es launched the Spanish Kindle Store offering its customers access to more than 22,000 Spanish-language Kindle books, including best sellers, and more than a thousand free classics in Spanish. Amazon.it launched the Italian Kindle Store offering its customers more than 16,000 Italian-
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language Kindle books, a wide range of best sellers and hundreds of free Italian classics
New Products/Services
Year: 2011
Amazon.fr launched the French Kindle Store offering its customers more than 35,000 French-language Kindle books, 28 L'Express best sellers, graphic novels and more than 4,000 free classics in French. Amazon.ca launched its new Tools and Building Supplies Store (amazon.ca/tools) featuring more than 60,000 tool and home improvement-related products. Further in the year, Endless.com launched its free endless.com application for iPhone. This application allows Amazon's customers to purchase from a wide assortment of shoes and accessories for men, women and kids.
New Products/Services
Year: 2011
The company launched the biggest eBook store in Germany. .
Plans/Strategy
Year: 2011
Amazon, in partnership with the UK government, announced plans to explore the steps required to make the delivery of parcels by small drones a reality.
Plans/Strategy
Year: 2011
The company announced plans work with Hearst in e-commerce.
Regulatory Approval
Year: 2011
A cross government team supported by the UK Civil Aviation Authority (CAA) provided Amazon with permissions to explore three key innovations: beyond line of sight operations in rural and suburban areas; testing sensor performance to make sure the drones can identify and avoid obstacles; and flights where one person operates multiple highly-automated drones.
Acquisitions/Mergers/Takeovers
Year: 2011
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In November, the company acquired a Charlotte-based company Yap, which expert in voice-to-text technology.
Acquisitions/Mergers/Takeovers
Year: 2010
Amazon acquired Quidsi, which operates Diapers.com, an online baby care specialty site, and Soap.com, an online site for everyday essentials.
Acquisitions/Mergers/Takeovers
Year: 2010
The company acquired BuyVIP.com, a fashion and lifestyle online buying community.
Corporate Changes/Expansions
Year: 2010
Amazon allowed authors and publishers around the world to use the self-service Kindle Digital Text Platform (DTP) to upload and sell books in English, German and French to customers worldwide in the Kindle Store. Previously, the service was available only to authors and publishers in the US.
Corporate Changes/Expansions
Year: 2010
BuyVIP.com has more than six million members in countries such as Spain, Germany and Italy.
New Products/Services
Year: 2010
Amazon introduced Kindle DX with Global Wireless, a new version of Kindle with the convenience of wireless content delivery, in over 100 countries.
New Products/Services
Year: 2010
Amazon launched its Wheels Store, a shopping destination for wheels and related parts and accessories. Subsequently, Amazon also launched a new generation of Kindle, with electronic ink screen, 21% smaller body and 15% lighter weight. Endless.com launched its new jewelry category featuring 68 brands and more than 3,500 styles.
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New Products/Services
Year: 2010
Amazon.ca launched its new Sports and Outdoors Store featuring several brands and sports and activity related products.
New Products/Services
Year: 2010
AWS launched the beta release of Amazon Simple Notification Service. This service allows developers to publish messages from an application and immediately deliver the message to subscribers or other applications. AWS launched its Amazon Relational Database Service in the European Union. The service provides cost-efficient and resizable database capacity in the cloud by automating database administration tasks. Amazon launched a new customer education center, Amazon 3D 101, a one stop information and shopping center for all 3D related merchandise.
Acquisitions/Mergers/Takeovers
Year: 2009
Amazon completed the acquisition of Zappos.com, an online apparel, footwear and accessories retailer.
New Products/Services
Year: 2009
The company introduced 'Amazon Kindle 2'. Amazon launched the Amazon Xbox LIVE Store, www.amazon.com/xboxlive, offering customers the option to purchase and gift selected Xbox LIVE games, subscription cards and Microsoft Points cards. The company launched Amazon Kindle DX, a reading device that offers Kindle's wireless delivery and a massive selection of content with a large 9.7 inch electronic paper display, built-in PDF reader, auto-rotate capability, and storage for up to 3,500 books.
New Products/Services
Year: 2009
The company launched AmazonBasics (www.amazon.com/AmazonBasics), a new private-label collection of consumer electronics.
Acquisitions/Mergers/Takeovers
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Year: 2008
Amazon acquired Fabric.com, an online fabric store offering custom measured and cut fabrics, as well as patterns, sewing tools and accessories.
Acquisitions/Mergers/Takeovers
Year: 2008
Amazon completed the acquisition of AbeBooks, an online marketplace for books, with over 110 million primarily used, rare and out-of-print books listed for sale by thousands of independent booksellers from around the world.
Acquisitions/Mergers/Takeovers
Year: 2008
LOVEFiLM, a digital versatile disc (DVD) rental subscription service provider in the UK, acquired Amazon's DVD rental business in the UK and Germany. Amazon completed the acquisition of Audible.com. Audible is a provider of spoken audio information and entertainment on the Internet. As a result of the transaction, Audible became a wholly-owned subsidiary of Amazon.
Contracts/Agreements
Year: 2008
Internet Movie Database (www.imdb.com), a subsidiary of Amazon, agreed to acquire Without A Box, an online service that enables independent filmmakers to submit their works to festivals worldwide and to promote movies online.
Corporate Changes/Expansions
Year: 2008
AWS extended Amazon EC2 to the European market.
New Products/Services
Year: 2008
Amazon launched its new Indie & Art House store at www.amazon.com/indies.
New Products/Services
Year: 2008
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The company also launched Motorcycle & all-terrain vehicle (ATV) Store (www.amazon.com/motorcycle), a single shopping destination for motorcycle and ATV parts, accessories and protective gear. AWS launched a public beta of Amazon Elastic Compute Cloud (Amazon EC2) running Microsoft Windows Server and Microsoft SQL Server, which provided even greater flexibility for deploying solutions in the AWS cloud.
Acquisitions/Mergers/Takeovers
Year: 2007
Amazon acquired www.dpreview.com, a site for digital camera information and reviews. The company acquired Brilliance Audio (www.brillianceaudio.com), the largest independent publisher of audio books in the US.
Acquisitions/Mergers/Takeovers
Year: 2006
Amazon acquired Shopbop.com (www.shopbop.com), a retailer of fashion-forward apparel, shoes and accessories for women.
New Products/Services
Year: 2006
The company launched Endless.com, an online shoe and accessories store.
Acquisitions/Mergers/Takeovers
Year: 2005
Amazon acquired BookSurge, a global leader in inventory-free book printing and fulfillment based in Charleston, South Carolina.
New Products/Services
Year: 2005
The company officially launched its search engine A9. AWS launched 'Amazon S3', a simple storage service for software developers at very low costs.
Acquisitions/Mergers/Takeovers
Year: 2004
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Amazon acquired joyo.com, one of the largest online retailers of books, music and videos in China. Through this acquisition, the company entered the Chinese internet market.
Contracts/Agreements
Year: 2004
The company signed a strategic alliance with The Bombay Company to launch new websites powered by Amazon's e-commerce technology for Bombay, Bombay Kids, Bombay Outlet, and Bombay's Canadian operations.
Contracts/Agreements
Year: 2003
Amazon signed a multi-year agreement with the National Basketball Association (NBA) and Foot Locker to operate the NBA Store on NBA.com and the Women's NBA Store on WNBA.com.
Corporate Changes/Expansions
Year: 2003
The company added over 40,000 gourmet food items, more than 60,000 jewelry items, and over 70,000 health and personal care items to its product portfolio.
Contracts/Agreements
Year: 2002
Amazon established a strategic alliance with the Virgin Entertainment Group to re-launch Virgin Megastore's US and Japanese websites using the Amazon e-commerce platform.
New Products/Services
Year: 2002
The company launched its Canadian website.
Contracts/Agreements
Year: 2001
Amazon established a strategic alliance with Borders Group to re-launch the Borders.com website on the Amazon e-commerce platform.
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New Products/Services
Year: 2001
The company launched imaginarium.com, a co-branded specialty and learning toy store.
Contracts/Agreements
Year: 2000
Amazon formed a strategic alliance with Toysrus.com to create a co-branded toy and video games store as well as a co-branded baby products store.
Financing Agreements
Year: 2000
In April, Amazon invested US$30 million in Wine.com (WineShopper).
Corporate Changes/Expansions
Year: 1999
Amazon expanded with the acquisition of stakes in drugstore.com, HomeGrocer.com, Pets.com and Exchange.com.
Acquisitions/Mergers/Takeovers
Year: 1998
Amazon acquired Bookpages, Telebook, Internet Movie Database, Planet All and Junglee Corp.
Stock Listings/IPO
Year: 1997
The company's initial public offering on the NASDAQ Stock Exchange took place.
Corporate Changes/Expansions
Year: 1995
The company's website was publicly launched, when it became the exclusive book retailer on the Netscape and America Online websites.
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Corporate Changes/Expansions
Year: 1994
Amazon was promoted by Jeff Bezos.
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Key Employees
KEY EMPLOYEES
Name Job Title Board Sahar Baghery Business Development Executive,
EMEA-Amazon Prime Video Senior Management
Jeffrey P. Bezos Chairman, Chief Executive Officer, President
Executive Board
Andrew R. Jassy Chief Executive Officer-Amazon Web Services
Senior Management
Jeffrey A. Wilke Chief Executive Officer-Worldwide Consumer
Senior Management
Brian T. Olsavsky Chief Financial Officer, Senior Vice President
Senior Management
Shelley L. Reynolds Controller, Principal Accounting Officer, Vice President
Senior Management
Jamie S. Gorelick Director Non Executive Board Daniel P. Huttenlocher Director Non Executive Board Judith A. McGrath Director Non Executive Board Jonathan J. Rubinstein Director Non Executive Board Thomas O. Ryder Director Non Executive Board Patricia Q. Stonesifer Director Non Executive Board Wendell P. Weeks Director Non Executive Board Tom A. Alberg Director Non Executive Board Rosalind G. Brewer Director Non Executive Board Indra Nooyi Director Non Executive Board David A. Zapolsky General Counsel, Secretary, Senior
Vice President Senior Management
Jeffrey M. Blackburn Senior Vice President-Business Development
Senior Management
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Key Employee Biographies
KEY EMPLOYEE BIOGRAPHIES
Jeffrey P. Bezos
Board:Executive Board Job Title:Chairman, Chief Executive Officer, President Since:2000 Age:55
Mr. Bezos is the President, Chief Executive Officer and Chairman at Amazon. Previously, he served as the company's President until 1999. Mr. Bezos founded the Bezos Day One Fund in 2018
Andrew R. Jassy
Board:Senior Management Job Title:Chief Executive Officer-Amazon Web Services Since:2016 Age:51
Mr. Jassy has been the Chief Executive Officer of Amazon Web Services at Amazon since 2016. Previously, he served as the Senior Vice President of Amazon Web Services at the company from 2006 to 2016.
Jeffrey A. Wilke
Board:Senior Management Job Title:Chief Executive Officer-Worldwide Consumer Since:2016 Age:52
Mr. Wilke has been the Chief Executive Officer of Worldwide Consumer at Amazon since 2016. Prior to this position, he served as the Senior Vice President of Consumer Business at the company from 2012 to 2016. Mr. Wilke also served as the Senior Vice President of North American Retail at Amazon from 2007 to 2012, and Senior Vice President of Worldwide Operations from 2002 to 2006. He joined the company as a Vice President and the General Manager of Operations in 1999. Mr. Wilke also served as a Vice President and General Manager of Pharmaceutical Fine Chemicals at Honeywell International.
Brian T. Olsavsky
Board:Senior Management Job Title:Chief Financial Officer, Senior Vice President Since:2015 Age:55
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Mr. Olsavsky is the Senior Vice President and the Chief Financial Officer at Amazon. Prior to this position, he served as the Vice President of Finance and Chief Financial Officer for the Global Consumer Business at the company from 2011 to 2015. Mr. Olsavsky joined Amazon in 2002. He also served as the Vice President of Finance for North America retail business unit and acquisitions at the company from 2007 to 2010, and also led the finance departments for Amazon's Worldwide Operations organization from 2002 to 2007. Prior to joining Amazon, he held several financial and business management positions at Fisher Scientific and several financial and operational roles at BF Goodrich and Union Carbide.
Shelley L. Reynolds
Board:Senior Management Job Title:Controller, Principal Accounting Officer, Vice President Since:2007 Age:54
Ms. Reynolds has been the Vice President, Controller and Principal Accounting Officer at Amazon since 2007. She served as the Vice President of Finance and Controller at the company from 2006 to 2007. Prior to joining Amazon, Ms. Reynolds was a Partner at Deloitte & Touche from 1998 to 2006.
Jamie S. Gorelick
Board:Non Executive Board Job Title:Director Since:2012 Age:68
Ms. Gorelick has been a Director at Amazon since 2012. She has also been a Partner with the law firm Wilmer Cutler Pickering Hale and Dorr since 2003. Previously, Ms. Gorelick was the Deputy Attorney General of the US, General Counsel of the Department of Defense, an Assistant to the Secretary of Energy, and a member of the bipartisan National Commission on Terrorist Threats Upon the US. She has been a Director at VeriSign since 2015. Ms. Gorelick served as a Director at United Technologies Corporation from 2000 to 2014 and at Schlumberger Limited from 2002 to 2010.
Daniel P. Huttenlocher
Board:Non Executive Board Job Title:Director Since:2016 Age:60
Mr. Huttenlocher has been a Director at Amazon since 2016. Mr. Huttenlocher has been the Dean and Vice Provost of Cornell Tech at Cornell University since 2012. Currently, he also serves as a Director at Corning Incorporated.
Judith A. McGrath
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Board:Non Executive Board Job Title:Director Since:2014 Age:66
Ms. McGrath has been a Director at Amazon since 2014. She has also been the President of Astronauts Wanted * No experience necessary, a multimedia joint venture between Ms. McGrath and Sony Music Entertainment, since 2013. Ms. McGrath was the Chairperson and Chief Executive Officer at MTV Networks Company, a subsidiary of Viacom, from 2004 to 2011.
Jonathan J. Rubinstein
Board:Non Executive Board Job Title:Director Since:2010 Age:62
Mr. Rubinstein has been a Director at Amazon since 2010. He was the Co-Chief Executive Officer at Bridgewater Associates from 2016 to April 2017. Mr. Rubinstein served as the Senior Vice President of Product Innovation for the Personal Systems Group at Hewlett-Packard Company (HP) from 2011 to 2012. He was also a Senior Vice President and the General Manager of Palm Global Business Unit at HP from 2010 to 2011. Mr. Rubinstein was the Chief Executive Officer and President at Palm, a smartphone manufacturer, from 2009 until its acquisition by the HP in 2010, and the Chairman of its Board of Directors from 2007 through the acquisition. Prior to joining Palm, he was a Senior Vice President at Apple and was the General Manager of the iPod Division. Mr. Rubinstein served as a Director at Qualcomm Incorporated in the past.
Thomas O. Ryder
Board:Non Executive Board Job Title:Director Since:2002 Age:74
Mr. Ryder has been a Director at Amazon since 2002. He served as the Chairman at the Reader’s Digest Association 1998 to 2006 and its Chief Executive Officer from 1998 to 2005. From 1984 to 1998, Mr. Ryder also held various roles at American Express, including President of American Express Travel Related Services International. He has been a Director at RPX Corporation since 2009, at Quad/Graphics since 2010, and at Interval Leisure Group since 2016. Mr. Ryder served as a Director at Starwood Hotels & Resorts Worldwide from 2001 to 2016, and the Chairman of the Board of Directors at Virgin Mobile USA from 2007 to 2009.
Patricia Q. Stonesifer
Board:Non Executive Board
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Job Title:Director Since:1997 Age:62
Ms. Stonesifer has been a Director at Amazon since 1997. She has also been the President and Chief Executive Officer at Martha's Table since 2013. Previously, Ms. Stonesifer was the Vice Chairperson of the Board of Regents at Smithsonian Institution from 2012 to 2013 and the Chairperson from 2009 to 2012. She also served as a Senior Advisor to the Bill and Melinda Gates Foundation from 2008 to 2012. Previously, Ms. Stonesifer served as the Chief Executive Officer at Bill and Melinda Gates Foundation from 2006 to 2008 and the President and Co-Chairperson from 1997 to 2006. During 1988–97, she served in many roles at Microsoft Corporation, including Senior Vice President of the Interactive Media division. Since 2009, Ms. Stonesifer has been a Private Philanthropy Advisor. She also served as the Chairperson at the Gates Learning Foundation from 1997 to 1999.
Wendell P. Weeks
Board:Non Executive Board Job Title:Director Since:2016 Age:59
Mr. Weeks has been a Director at Amazon since 2016. He has been the Chief Executive Officer at Corning Incorporated since 2005, the President since 2010 and the Chairman since 2007. Mr. Weeks also serves as a Director at Merck & Co.
Tom A. Alberg
Board:Non Executive Board Job Title:Director Since:1996 Age:78
Mr. Alberg has been a Director at Amazon since 1996. He has also been a Managing Director at Madrona Venture Group since 1999 and a Principal at Madrona Investment Group since 1996. Prior to co-founding Madrona Investment Group, Mr. Alberg served as the President at LIN Broadcasting Corporation; and an Executive Vice President at McCaw Cellular Communications and at AT&T Wireless Services.
David A. Zapolsky
Board:Senior Management Job Title:General Counsel, Secretary, Senior Vice President Since:2014 Age:55
Mr. Zapolsky has been the Senior Vice President, General Counsel and Secretary at Amazon since 2014. Prior to this position, he served as the Vice President, General Counsel and Secretary at the company
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from 2012 to 2014, and the Vice President and Associate General Counsel for Litigation and Regulatory matters from 2002 to 2012. Mr. Zapolsky joined Amazon in 1999. Prior to joining the company, he was a Partner at the Seattle offices of Dorsey & Whitney and Bogle & Gates. Mr. Zapolsky also served as an Assistant District Attorney in the Brooklyn District Attorney's Office and later practiced law at Wachtell Lipton Rosen & Katz.
Jeffrey M. Blackburn
Board:Senior Management Job Title:Senior Vice President-Business Development Since:2006 Age:49
Mr. Blackburn has been the Senior Vice President of Business Development at Amazon since 2006. He served as the Vice President of Business Development at the company from 2004 to 2006, the Vice President of European Customer Service from 2003 to 2004 and the Vice President of Operations Integration from 2002 to 2003. Prior to joining Amazon in 1998, Mr. Blackburn was an Assistant Vice President at Deutsche Morgan Grenfell.
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Major Products & Services
MAJOR PRODUCTS & SERVICES
Amazon.com, Inc. (Amazon or 'the company') is one of the largest global online retailers. The company's key products and services include the following:
Products:
Books:
Children's Books Magazines Textbooks Kindle Books Audible Audiobooks
Movies, Music and Games: Movies Blu-Ray Amazon Videos Compact Discs (CDs) and Vinyl Digital Music Musical Instruments Headphones Video Games Personal Computer Games Digital Games Entertainment Collectibles
Electronics and Computers: TVs and Videos Home Audio and Theater Camera, Photo and Video Cell Phones and Accessories Headphones Video Games Bluetooth and Wireless Speakers Car Electronics Musical Instruments Wearable Technology Products Electronic Accessories Computers and Tablets Monitors Computer Accessories Drives and Storage Products Computer Parts and Components
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Software Products Printers and Ink Office and School Supplies
Home, Garden and Tools: Kitchen and Dining Furniture Bedding and Bath Appliances Patio, Lawn and Garden Equipment Fine Art Arts, Crafts and Sewing Pet Supplies Wedding Registry Items Event and Party Supplies Home Improvement Supplies Power and Hand Tools Lamps and Light Fixtures Kitchen and Bath Fixtures Hardware
Beauty, Health and Food: Beauty Products Men's Grooming Products Health, Household and Baby Care Products Vitamins and Dietary Supplements Grocery and Gourmet Food Wine
Toys, Kids and Baby: Toys and Games Baby Products Video Games for Kids
Clothing, Shoes and Jewelry:
Clothing for Men, Women, Kids and Infants Luggage Jewelry
Handmade Products: Jewelry Handbags and Accessories Beauty and Grooming Products Home Decors Artwork
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Stationery and Party Supplies Kitchen and Dining Products Furniture
Sports and Outdoors: Athletic Clothing Exercise and Fitness Equipment Hunting and Fishing Equipment Team Sports Golf Equipment Leisure Sports Products Sports Collectibles Camping and Hiking Equipment Cycling Outdoor Clothing Scooters, Skateboards and Skates Water and Winter Sports Climbing
Automotive and Industrial: Automotive Parts and Accessories Automotive Tools and Equipment Car/Vehicle Electronics and Global Positioning System (GPS) Tires and Wheels Motorcycle and Powersports Industrial Supplies Lab and Scientific Products Janitorial and Safety Products
Amazon Music: Prime Music Open Web Player
Kindle E-Readers and Books: Kindle Kindle Paperwhite Kindle Voyage Kindle Oasis Kindle For Kids Bundle Kindle Accessories Kindle Books Newsstand Kindle Unlimited Free Kindle Reading Applications Kindle Cloud Reader
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Fire Tablets
Amazon Fire TV: Fire TV Stick Fire TV and HD Antenna Bundle Prime Video Amazon Video Fire TV Applications and Channels Games for Fire TV Amazon Photos and Drive
Echo and Alexa: Amazon Echo Echo Dot Amazon Tap Alexa Application Alexa Smart Home Accessories Alexa Skills Guide
Services:
Web services (compute, storage, and database offering) Publishing services Advertising services Co-Branded credit cards
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SWOT Analysis
SWOT ANALYSIS
Amazon.com, Inc. (Amazon or 'the company') is a web service provider and online retailer. Strong financial performance, wide customer base and strong distribution channel network are the company's major strengths, whereas patent infringement issues and overdependence on US remain causes for concern. Increase in demand for cloud computing services, positive outlook for online retail sales in US, and strategic agreements and acquisitions are likely to offer growth opportunities to the company. However, competitive environment, stringent regulations and seasonality changes could affect its business operations.
Strength
Strong financial performance Strong distribution channel network Wide customer base
Weakness
Overdependence on US Patent infringement issues affect stakeholder confidence
Opportunity
Increase in demand for cloud computing services Positive outlook for online retail sales in US Strategic agreements and acquisitions
Threat
Competitive environment Stringent regulations could increase the cost of doing business Seasonality changes could affect the company’s business operations
Strength
Strong financial performance
Amazon reported revenue of US$232,887 million in FY2018, as compared to US$177.866 million in FY2017, an annual growth of 30.9%. The growth in revenue was primarily due to the strong performance from its North America, international and AWS segments. The North America segment reported 33.2% growth in revenue, which was driven by the acquisition of Whole Foods Market, and increased unit sales, including sales by third-party sellers. Its international segment reported 21.3% growth in revenue, which was driven by the increased unit sales, including sales by third-party sellers. The AWS segment recorded 46.9% growth in revenue, which was due to increased customer usage. In FY2018, the company’s operating margin was 5.3% as compared to 2.3% in FY2017. Improving operating performance indicates the company’s focus towards efficient cost management. Amazon’s operating cost as a percentage of sales declined from 97.7% in FY2017 to 94.7% in FY2018. Similarly, the company’s net profit margin grew from 1.7% in FY2017 to 4.3% in FY2018. Amazon’s return on equity grew from 10.9% in FY2017 to 23.1% in FY2018. Strong financial performance increases the company’s ability to provide higher returns to its shareholders and also increases its ability to allocate adequate funds for future growth initiatives.
Strong distribution channel network
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Amazon has a strong distribution channel network that serves large number of customer. The company offers apparels and accessories, home appliances, foods and grocery items, health and beauty products, automotive and industrial equipment, toys, electronics and gardening equipments through its physical stores and e-commerce site, amazon.com. It primarily markets the electronics and media content to its centers operating in North America and other International markets and through agreements in certain countries. Amazon fulfills customer orders through its fulfillment centers and delivery networks that it operates in North America and other foreign countries; co-sourced and outsourced arrangements in certain countries; and digital delivery. It also allows various sellers and other third parties to offer their products through its e-commerce portal. Users can avail these services through mobile applications. A strong distribution channel network helps the group in catering to the needs of its customer base.
Wide customer base
Amazon s has a diversified customer base. The company serves four primary customer sets: consumers, sellers, developers and enterprises, and content creators. The company serves consumers through its physical and online stores. Amazon serves sellers by offering programs that enable them to sell their products on their websites and also on Amazon's websites. The company serves developers and enterprises through AWS, which provides a broad set of global compute, storage, database, and other service offerings. Amazon serves content creators such as authors and independent publishers through Kindle Direct Publishing, an online platform that allows independent authors and publishers to select a royalty option and make their books available in the Kindle Store. The company's diversified customer base limits the company's exposure to the risks associated with the dependence on a particular customer segment.
Weakness
Overdependence on US
Although Amazon has its global presence, it depends on the US for majority of its revenue. In FY2018, the company generated 68.8% of the revenue from the US. Such geographic concentration increases the risk that, should any adverse economic, regulatory, environmental or other developments occur in the US, the company's business and financial condition will be materially adversely affected. Any changes in the political or cultural factors that occur due to significant geographical concentration of its operations in only one region could affect the company’s business operations.
Patent infringement issues affect stakeholder confidence
The company is involved in various patent infringement cases. In November 2018, Dynamic Data Technologies, LLC filed a patent infringement case against the company, Amazon Digital Services, LLC and Amazon Web Services, Inc., in the US District Court. The plaintiff alleged that products and services with H.265 functionality infringed U.S. Patent Nos. 8,135,073; 6,774,918; 7,571,450, 8,073,054; 6,996,177; 8,311,112; and 7,894,529. The complaint also alleges that products and services with VP9 encoding functionality infringed U.S. Patent No. 7,519,230 and products and services with for encoding video data, infringed U.S. Patent No. 8,184,689. The complaint seeks an unspecified amount of
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damages, attorneys’ fees, interest, and enhanced damages. Patent infringement cases could affect Amazon's brand image.
Opportunity
Increase in demand for cloud computing services
Cloud-based operations enable Amazon to expand its operations instantly, handle demand fluctuations, and also access systems and services over a variety of devices at a lower cost. According to in-house research, the global cloud computing market is expected to grow at a CAGR of 28.3% to reach US$69,929.6 million by 2022 from US$18,687.2 million in 2017. During the forecast period, Software-as- a-Service (SaaS) is expected to be the major contributor with market share of 53.2%, followed by Infrastructure-as-a-Service (IaaS) with 24.3%, and Platform-as-a-Service with 22.5%. The US is expected to account for 58.3% market share, followed by Europe (19.6%), Asia-Pacific (12.8%), Rest of the World (9.2%), and the Middle East (0.2%) during 2017-2022. Amazon has been expanding its web services business significantly. Thus, the company could benefit from the increasing demand for cloud computing services to expand its business further.
Positive outlook for online retail sales in US
Amazon could be benefit from growing online retailing, which provides the convenience of shopping from home to consumers. With the increase in limitless content and interactive methods, the retail e-commerce is growing at a faster rate. According to an in-house research, the online retail market in the US is forecast to grow at a CAGR of 8.5% during 2017-22 to reach US$447.4 billion by 2022 from US$297.8 billion in 2017. The use of smart phones, tablets and other internet enabled devices contributed to growing E-commerce market. The online retail sector’s growth will continue to be strong during the forecast period, largely driven by supply; the largest multichannel retailers will focus on increasing their proportion of online sales, while Amazon, as the leading online retailer, will continue to heavily expand its operations.
Strategic agreements and acquisitions
Amazon intends to strengthen its position through acquisition. In February 2019, the company signed a merger agreement with eero, a provider of WiFi solution, under which Amazon will acquire eero. The acquisition would enable the company to help customers better connect smart home devices. In September 2018, the company acquired PillPack, Inc., an online pharmacy company. The acquisition would expand and strengthen the company’s online business. In April 2018, the company acquired Ring Inc, a global home security company to reduce crime neighborhoods. As a result of the acquisition, Amazon would work with Ring to create products and services that gives more security communities to neighbors. Such strategic acquisitions are likely to help the company strengthen its business; thus helping it to compete with its peers and also help it to increase its future revenue.
Threat
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Competitive environment
Amazon operates in a highly competitive market. The company faces competition from different sectors around the world. The main competitive factors in its retail business include selection, price, and convenience, including fast and reliable fulfillment. The competitive factors for its seller and enterprise services include the quality, speed, and reliability of the company’s services and tools, as well as customers’ ability and willingness to change business practices. The company’s major competitors include online, offline, and multichannel retailers, publishers, vendors, distributors, manufacturers, and producers such as eBay, Best Buy, Dollar Tree, Wal-Mart, Sears, and Target. Some of its major competitors have greater resources, strong heritage and customer base, greater brand recognition, and greater control over inputs important to its various businesses. These competitors can gain better terms from suppliers, adopt more aggressive pricing, pursue restrictive distribution agreements that restrict its access to supply, direct consumers to their own offerings, lock-in potential customers with restrictive terms, and spend more resources to technology, infrastructure, fulfillment, and marketing. Therefore, increased competition could affect the revenue growth and profitability of Amazon.
Stringent regulations could increase the cost of doing business
Increasing intervention of the US Government could affect future prospects of the company. The company is subject to general business regulations and laws, as well as regulations and laws specifically governing the Internet, e-commerce, electronic devices, and other services. Any existing and future law related to taxation, data protection, privacy, pricing, content, distribution, copyrights, transportation, electronic device certification, mobile communications, electronic waste, energy consumption, electronic contracts, environmental regulation and other communications, competition, consumer protection, employment, trade and protectionist measures, web services, the provision of online payment services, information reporting requirements could impact the growth of company. Unfavorable regulations and laws could diminish company’s demand for its products and services and increase its cost of doing business.
Seasonality changes could affect the company’s business operations
Changes in seasonality could affect Amazon's business operations. For reducing risk, the company stocks or restocks popular products in sufficient amounts to meet the customer demand. Seasonality changes could affect the financial and future growth of the company. Overstocking products is required to take inventory make down and incur commitment cost that could reduce profitability. The company may experience an increase in net shipping cost due to complimentary upgrades, split-shipments, and additional long-zone shipments necessary to ensure timely delivery for the holiday season. In the event, if large number of customers access the company’s site within a short period of time, due to increased demand, the company may experience system interruptions that make its websites unavailable or prevent it from efficiently fulfilling orders. The interruption could reduce the volume of goods that the company sells and the demand for its products and services. Also, the company would not be able to adequately staff its fulfillment network and customer service centers during these peak periods.
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Top Competitors
TOP COMPETITORS
The following companies are the major competitors of Amazon.com, Inc.
Barnes & Noble, Inc. Best Buy Co Inc Costco Wholesale Corporation Dollar Tree Inc eBay Inc Sears Holdings Corporation Target Corp Walmart Inc
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Company View
COMPANY VIEW
An excerpt from the Management’s Discussion and Analysis section of Amazon.com Inc., is given below. The excerpt has been taken from the company’s 10-K report for FY2018.
Our primary source of revenue is the sale of a wide range of products and services to customers. The products offered through our stores include merchandise and content we have purchased for resale and products offered by third-party sellers, and we also manufacture and sell electronic devices. Generally, we recognize gross revenue from items we sell from our inventory as product sales and recognize our net share of revenue of items sold by third-party sellers as service sales. We seek to increase unit sales across our stores, through increased product selection, across numerous product categories. We also offer other services such as compute, storage, and database offerings, fulfillment, publishing, digital content subscriptions, and advertising.
Our financial focus is on long-term, sustainable growth in free cash flows. Free cash flows are driven primarily by increasing operating income and efficiently managing working capital2 and cash capital expenditures, including our decision to purchase or lease property and equipment. Increases in operating income primarily result from increases in sales of products and services and efficiently managing our operating costs, partially offset by investments we make in longer-term strategic initiatives. To increase sales of products and services, we focus on improving all aspects of the customer experience, including lowering prices, improving availability, offering faster delivery and performance times, increasing selection, increasing product categories and service offerings, expanding product information, improving ease of use, improving reliability, and earning customer trust.
We seek to reduce our variable costs per unit and work to leverage our fixed costs. Our variable costs include product and content costs, payment processing and related transaction costs, picking, packaging, and preparing orders for shipment, transportation, customer service support, costs necessary to run AWS, and a portion of our marketing costs. Our fixed costs include the costs necessary to build and run our technology infrastructure; to build, enhance, and add features to our online stores, web services, electronic devices, and digital offerings; and to build and optimize our fulfillment centers and other facilities. Variable costs generally change directly with sales volume, while fixed costs generally are dependent on the timing of capacity needs, geographic expansion, category expansion, and other factors. To decrease our variable costs on a per unit basis and enable us to lower prices for customers, we seek to increase our direct sourcing, increase discounts from suppliers, and reduce defects in our processes. To minimize growth in fixed costs, we seek to improve process efficiencies and maintain a lean culture.
Because of our model we are able to turn our inventory quickly and have a cash-generating operating cycle. On average, our high inventory velocity means we generally collect from consumers before our payments to suppliers come due. We expect variability in inventory turnover over time since it is affected by numerous factors, including our product mix, the mix of sales by us and by third-party sellers, our continuing focus on in-stock inventory availability and selection of product offerings, our investment in new geographies and product lines, and the extent to which we choose to utilize third-party fulfillment providers. We also expect some variability in accounts payable days over time since they are affected by several factors, including the mix of product sales, the mix of sales by third-party sellers, the mix of suppliers, seasonality, and changes in payment terms over time, including the effect of balancing pricing
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and timing of payment terms with suppliers.
We expect spending in technology and content will increase over time as we add computer scientists, designers, software and hardware engineers, and merchandising employees. Our technology and content investment and capital spending projects often support a variety of product and service offerings due to geographic expansion and the cross-functionality of our systems and operations. We seek to invest efficiently in several areas of technology and content, including AWS, and expansion of new and existing product categories and service offerings, as well as in technology infrastructure to enhance the customer experience and improve our process efficiencies. We believe that advances in technology, specifically the speed and reduced cost of processing power and the advances of wireless connectivity, will continue to improve the consumer experience on the Internet and increase its ubiquity in people’s lives. To best take advantage of these continued advances in technology, we are investing in initiatives to build and deploy innovative and efficient software and electronic devices. We are also investing in AWS, which offers a broad set of global compute, storage, database, and other service offerings to developers and enterprises of all sizes.
We seek to efficiently manage shareholder dilution while maintaining the flexibility to issue shares for strategic purposes, such as financings, acquisitions, and aligning employee compensation with shareholders’ interests. We utilize restricted stock units as our primary vehicle for equity compensation because we believe this compensation model aligns the long-term interests of our shareholders and employees. In measuring shareholder dilution, we include all vested and unvested stock awards outstanding, without regard to estimated forfeitures. Total shares outstanding plus outstanding stock awards were 504 million and 507 million as of December 31, 2017 and 2018.
Our financial reporting currency is the U.S. Dollar and changes in foreign exchange rates significantly affect our reported results and consolidated trends. For example, if the U.S. Dollar weakens year-over- year relative to currencies in our international locations, our consolidated net sales and operating expenses will be higher than if currencies had remained constant. Likewise, if the U.S. Dollar strengthens year-over-year relative to currencies in our international locations, our consolidated net sales and operating expenses will be lower than if currencies had remained constant. We believe that our increasing diversification beyond the U.S. economy through our growing international businesses benefits our shareholders over the long-term. We also believe it is useful to evaluate our operating results and growth rates before and after the effect of currency changes. In addition, the remeasurement of our intercompany balances can result in significant gains and losses associated with the effect of movements in foreign currency exchange rates. Currency volatilities may continue, which may significantly impact (either positively or negatively) our reported results and consolidated trends and comparisons.
Critical Accounting Judgments The preparation of financial statements in conformity with generally accepted accounting principles of the United States (“GAAP”) requires estimates and assumptions that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosures of contingent liabilities in the consolidated financial statements and accompanying notes. The SEC has defined a company’s critical accounting policies as the ones that are most important to the portrayal of the company’s financial condition and results of operations, and which require the company to make its most difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. Based on this definition, we have identified the critical accounting policies and judgments addressed below. We also
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have other key accounting policies, which involve the use of estimates, judgments, and assumptions that are significant to understanding our results. For additional information, see Item 8 of Part II, “Financial Statements and Supplementary Data — Note 1 — Description of Business and Accounting Policies.” Although we believe that our estimates, assumptions, and judgments are reasonable, they are based upon information presently available. Actual results may differ significantly from these estimates under different assumptions, judgments, or conditions.
Inventories Inventories, consisting of products available for sale, are primarily accounted for using the first-in first-out method, and are valued at the lower of cost and net realizable value. This valuation requires us to make judgments, based on currently available information, about the likely method of disposition, such as through sales to individual customers, returns to product vendors, or liquidations, and expected recoverable values of each disposition category. These assumptions about future disposition of inventory are inherently uncertain and changes in our estimates and assumptions may cause us to realize material write-downs in the future. As a measure of sensitivity, for every 1% of additional inventory valuation allowance as of December 31, 2018, we would have recorded an additional cost of sales of approximately $190 million.
In addition, we enter into supplier commitments for certain electronic device components and certain products. These commitments are based on forecasted customer demand. If we reduce these commitments, we may incur additional costs.
Income Taxes We are subject to income taxes in the U.S. (federal and state) and numerous foreign jurisdictions. Tax laws, regulations, administrative practices, principles, and interpretations in various jurisdictions may be subject to significant change, with or without notice, due to economic, political, and other conditions, and significant judgment is required in evaluating and estimating our provision and accruals for these taxes. There are many transactions that occur during the ordinary course of business for which the ultimate tax determination is uncertain. Our effective tax rates could be affected by numerous factors, such as changes in our business operations, acquisitions, investments, entry into new businesses and geographies, intercompany transactions, the relative amount of our foreign earnings, including earnings being lower than anticipated in jurisdictions where we have lower statutory rates and higher than anticipated in jurisdictions where we have higher statutory rates, losses incurred in jurisdictions for which we are not able to realize related tax benefits, the applicability of special tax regimes, changes in foreign currency exchange rates, changes in our stock price, changes in our deferred tax assets and liabilities and their valuation, changes in the laws, regulations, administrative practices, principles, and interpretations related to tax, including changes to the global tax framework, competition, and other laws and accounting rules in various jurisdictions.
In addition, a number of countries are actively pursuing changes to their tax laws applicable to corporate multinationals, such as the U.S. tax reform legislation commonly known as the U.S. Tax Cuts and Jobs Act of 2017 (the “U.S. Tax Act”). Finally, foreign governments may enact tax laws in response to the U.S. Tax Act that could result in further changes to global taxation and materially affect our financial position and results of operations. The U.S. Tax Act significantly changed how the U.S. taxes corporations. The U.S. Tax Act requires complex computations to be performed that were not previously required by U.S. tax law, significant judgments to be made in interpretation of the provisions of the U.S. Tax Act, significant
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estimates in calculations, and the preparation and analysis of information not previously relevant or regularly produced. The U.S. Treasury Department, the IRS, and other standard-setting bodies will continue to interpret or issue guidance on how provisions of the U.S. Tax Act will be applied or otherwise administered. As future guidance is issued, we may make adjustments to amounts that we have previously recorded that may materially impact our provision for income taxes in the period in which the adjustments are made.
We are also currently subject to tax controversies in various jurisdictions, and these jurisdictions may assess additional income tax liabilities against us. Developments in an audit, investigation, or other tax controversy could have a material effect on our operating results or cash flows in the period or periods for which that development occurs, as well as for prior and subsequent periods. We regularly assess the likelihood of an adverse outcome resulting from these proceedings to determine the adequacy of our tax accruals. Although we believe our tax estimates are reasonable, the final outcome of audits, investigations, and any other tax controversies could be materially different from our historical income tax provisions and accruals.
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Locations And Subsidiaries
LOCATIONS AND SUBSIDIARIES
Head Office
Amazon.com, Inc. 410 Terry Avenue North Seattle Washington Seattle Washington USA Phone:1 206 2661000 www.amazon.com
Other Locations and Subsidiaries
Amazon Services LLC Suite 220 8329 West Sunset Road Las Vegas Nevada Las Vegas Nevada USA
Amazon Technologies, Inc. 8329 West Sunset Road Suite 220 Las Vegas Las Vegas USA
Amazon.com Int’l Sales, Inc. 410 Terry Avenue North Seattle Washington Seattle Washington USA
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- Company Overview
- Key Facts
- Business Description
- History
- Key Employees
- Key Employee Biographies
- Major Products & Services
- SWOT Analysis
- Top Competitors
- Company View
- Locations And Subsidiaries
