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COMPANY PROFILE
Nissan Motor Co., Ltd.
REFERENCE CODE: 4D7FBDA0-F0B2-4399-B00D-A6C745AE881A PUBLICATION DATE: 19 Sep 2019 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED
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Nissan Motor Co., Ltd. TABLE OF CONTENTS
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TABLE OF CONTENTS
Company Overview ........................................................................................................ 3 Key Facts ......................................................................................................................... 3 Business Description ..................................................................................................... 4 History ............................................................................................................................. 6 Key Employees ............................................................................................................. 48 Key Employee Biographies .........................................................................................51 Major Products & Services ..........................................................................................53 SWOT Analysis ............................................................................................................. 54 Top Competitors ........................................................................................................... 59 Company View .............................................................................................................. 60 Locations And Subsidiaries ........................................................................................63
Nissan Motor Co., Ltd. Company Overview
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Company Overview
COMPANY OVERVIEW
Nissan Motor Co, Ltd. (Nissan or ‘the group’) manufactures and sells vehicles and automotive parts. The group’s products portfolio comprises passenger vehicles, minivans, wagons, commercial vehicles, trucks, Zero Emission Vehicles and Sports Utility Vehicles. It also provides sales finance and leasing services to support sales activities of its businesses. The group markets its vehicles under Nissan, Infiniti, Datsun and Heritage brands. It offers these products and services through its retail outlets in Japan and the countries across Europe, the Middle East, Africa, Asia Pacific and the Americas. Nissan is headquartered in Yokohama-shi, Kanagawa-ku, Japan.
The company reported revenues of (Yen) JPY11,574,247 million for the fiscal year ended March 2019 (FY2019), a decrease of 3.2% over FY2018. In FY2019, the company’s operating margin was 2%, compared to an operating margin of 4.4% in FY2018. In FY2019, the company recorded a net margin of 2.8%, compared to a net margin of 6.3% in FY2018.
The company reported revenues of JPY2,372,422.0 million for the first quarter ended June 2019, a decrease of 20.8% over the previous quarter.
Key Facts
KEY FACTS
Head Office Nissan Motor Co., Ltd. 1-1-1, Takashima, Nishi-ku YOKOHAMA-SHI Kanagawa YOKOHAMA-SHI Kanagawa JPN
Phone 81 45 5235523 Fax 81 45 5235771 Web Address www.nissan.co.jp Revenue / turnover (JPY Mn) 11,574,247.0 Revenue (USD Mn) 104,408.5 Financial Year End March Employees 138,910 Tokyo Stock Exchange Ticker 7201
Nissan Motor Co., Ltd. Business Description
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Business Description
BUSINESS DESCRIPTION
Nissan Motor Co., Ltd. (Nissan or ‘the group’) and its subsidiaries are primarily engaged in the manufacturing and sales of automobiles, marine products, and related parts. Nissan offers its products and services in more than 170 countries worldwide. It has global operations, including Japan, the US, Canada, Mexico, Australia, New Zealand, Thailand, Indonesia, and India. The group organizes its operations into two reportable segments: Automobile and Sales Financing.
Nissan's Automobile segment is engaged in the manufacturing and sale of vehicles, marine products, and related parts. The vehicle division manufactures passenger cars, zero emission vehicles, compacts, sedans, sports utility vehicles (SUVs), minivans, wagons, crossovers, specialty cars, pickups, and light commercial vehicles (LCV's). The group markets its passenger cars under Nissan, Infiniti, and Datsun brand names. Some of the key models of the Nissan brand include Leaf, Micra, Cube, Sunny, Tsuru, Versa, Fairlady, GT-R, Wingroad, Sentra, Lafesta, Juke, Rogue, Altima, Maxima, X-trail, Patrol, Pathfinder, Armada, Terrano, Murano, Quest, Elgrand, Livina, Serena, Clipper, Frontier, Titan, and Teana. Nissan also offers luxury cars under the Infiniti brand for markets, including the US, Canada, Europe, Russia, the Middle East, China, and Korea. The group also offers Datsun branded low-cost vehicles for the emerging markets. In FY2018, the Automobile segment reported revenues of JPY10,851,955 million, which accounted for 90.8% of the group's total revenue.
The Sales Financing segment provides sales finance service and leasing to support sales activities of the group. It provides financial products and services, including financing services of group companies, auto loans, car leasing and credit cards primarily in Japan and North America. The Sales Financing segment consists of Nissan Financial Services, Nissan Motor Acceptance, NR Finance Mexico SOFOM, other 8 companies and the sales finance operations of Nissan Canada. In FY2018, the Sales Financing segment reported revenues of JPY1,099,214 million, which accounted for 9.2% of the group's total revenue.
In addition, Nissan is engaged in various marine businesses, including pleasure boat production and sales, marina business, and export of outboard engines. Nissan also provides various services accompanying its main business, such as logistics.
In FY2018, the group's global vehicle production volume was 3,853,351 units. Out of the overall production, the group produced 985,541 units in Japan; 899,483 units in the US; 787,876 units in Mexico; 487,269 units in the UK; 98,579 units in Spain; 50,921 units in Russia; 133,937 units in Thailand; 19,134 units in Indonesia; 6,523 units in Philippines; 239,043 units in India; 32,733 units in South Africa; 95,714 units in Brazil; and 16,598 units in Egypt. Similarly, the group sold a total of 4,328,985 vehicles in FY2018, including 564,264 in Japan; 2,049,310 in North America (including 1,520,622 sold in the US); 792,641 in Europe; 386,637 in Asia; and 536,133 in other overseas countries.
Geographically, the group classifies its operations into five segments, namely North America, Japan, Europe, Asia, and Other overseas countries. In FY2018, North America segment accounted for 50% of the group's total revenues, followed by Japan with 18.4%; Europe with 14.9%; Asia (excluding Japan) with 8.4%; and Other overseas countries with 8.3%.
Research and development (R&D) activities of the company focus on diverse fields such as global
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environmental conservation and safety. The group focuses on the development of new technology. In FY2018, the group invested JPY495,800 million, which accounted for 4.1% of group’s total sale.
Nissan Motor Co., Ltd. History
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History
HISTORY
New Products/Services
Year: 2019
In January, Nissan launched the Nissan KICKS, a compact SUV, in India.
Contracts/Agreements
Year: 2019
In February, the company entered into a joint venture contract with Groupe Hasnaoui to build a new Nissan vehicle plant in Algeria, with a joint investment of US$160 million.
New Products/Services
Year: 2019
In February, the company launched the Nissan Livina and Nissan Serena, two new Multi-Purpose Vehicles, in Indonesia.
Contracts/Agreements
Year: 2019
In March, the company partnered with two esports teams FaZe Clan and OpTic Gaming for the Nissan online streaming.
Contracts/Agreements
Year: 2019
In April, the company and Renault announced to form a joint venture to establish a joint innovation hub in China.
Plans/Strategy
Year: 2019
In May, Nissan Motor announced its plans to expand its footprint in electric vehicle market of China.
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Corporate Changes/Expansions
Year: 2019
In May, Nissan Motor opened its new Latin America design studio in Sao Paulo, Brazil.
Contracts/Agreements
Year: 2019
In May, Nissan selected Delta Electronics (Thailand) as the primary provider of electric vehicle charging systems.
Contracts/Agreements
Year: 2019
In June, Nissan along with Renault entered into a partnership with Waymo to bring driverless cars and trucks to France and Japan.
Contracts/Agreements
Year: 2019
In June, Nissan Motor with Didi Chuxing and Dongfeng Motor announced to form a joint venture to manage Didi's ride-hailing and car-sharing services.
Contracts/Agreements
Year: 2019
In August, Nissan Philippines and Prosper cars partnered to construct the Valenzuela City’s Nissan dealership in Malinta.
New Products/Services
Year: 2019
In September, Nissan announced its plans to launch the new Datsun GO and Datsun GO+ CVT variants.
Contracts/Agreements
Year: 2019
In September, Nissan Motor entered into an agreement with Electricite de France to develop electric
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vehicle smart charging solutions.
New Products/Services
Year: 2019
In September, Nissan launched the new Nissan Patrol SUV.
Contracts/Agreements
Year: 2018
In March, Nissan Motor, Honda Motor, Nippon, Idemitsu, Iwatani, Tokyo Gas, Toho Gas, Air Liquide Japan, Toyota Tsusho and Development Bank of Japan established a new joint venture company, Japan H2 Mobility LLC, to develop hydrogen stations for fuel cell vehicles (FCV) in Japan.
Contracts/Agreements
Year: 2018
In January, Nissan North America, Inc., the U.S.-based subsidiary of Nissan Motor and NASA Ames Research Center collaborated on research and technology development for autonomous mobility services.
Plans/Strategy
Year: 2018
In March, the company plans to sell 1 million electric vehicles per year by 2022.
Plans/Strategy
Year: 2018
In January, the company plans to top transform its upscale Infiniti brand of vehicles into electric.
Contracts/Agreements
Year: 2018
In March, the company and E.ON signed a strategic Partnership on EV charging, V2G services, and distributed renewables + storage systems.
New Products/Services
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Year: 2018
In March, the company launched 370Z NISMO launched in UAE.
New Products/Services
Year: 2018
In April, Nissan Motor announced to launch three new EVs and five new e-POWER models in Japan.
New Products/Services
Year: 2018
In May, CATL, a Chinese automotive battery maker announced to provide lithium-ion batteries to Renault and Nissan Motor.
Contracts/Agreements
Year: 2018
In April, Renault-Nissan-Mitsubishi announced to join DiDi Chuxing in DiDi Auto Alliance.
New Products/Services
Year: 2018
In April, the company launched improved e-NV200 with higher-capacity battery.
New Products/Services
Year: 2018
In July, the company introduced the Nismo version of its new Leaf electric vehicle in Japan.
New Products/Services
Year: 2018
In July, the company unveiled the Datsun mi-DO conversion model in Russia.
Contracts/Agreements
Year: 2018
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In July, the company collabrated Kohnan Shoji for company's e-share mobi car-sharing service to expand to 100 new locations in Japan.
Contracts/Agreements
Year: 2018
In August, Ceres Power and Nissan entered into a new partnership agreement to develop fuel cell technology for EV applications.
Corporate Changes/Expansions
Year: 2018
In June, the company opened its first global center for digital operations in India.
Contracts/Agreements
Year: 2018
In August, Nissan Motor to divest its electric battery operations and production facilities to Envision Group.
Contracts/Agreements
Year: 2018
In August, Nissan entered into a partnership with Ceres Power to develop fuel cell technology for electric vehicle applications.
Corporate Changes/Expansions
Year: 2018
In August, Nissan Motor opened a new Frontier pick-up truck manufacturing unit in Argentina.
Corporate Changes/Expansions
Year: 2018
In August, Nissan opened new retail outlet in Bekasi in West Java province in Indonesia.
Corporate Changes/Expansions
Year: 2018
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In September, the company opened two showrooms to expand its dealer network in Pune, India.
Contracts/Agreements
Year: 2018
In September, the company partnered with Google to include Google Android in the dashboard.
Contracts/Agreements
Year: 2018
In October, Nissan signed an agreement with Kondo Racing to train the mechanics in the US.
New Products/Services
Year: 2018
In October, Nissan added three customization packages for its JUKE fresh variant.
New Products/Services
Year: 2018
In September, the company planned to introduce Note e-Power Nismo S with 134hp in Japan.
New Products/Services
Year: 2018
In October, the company introduced three new editions of Patrol Safari range cars namely, Patrol Falcon, Gazelle, and Gazelle X.
Plans/Strategy
Year: 2018
In October, Nissan announced its plans to open a new business unit in Latin America.
New Products/Services
Year: 2018
In September, the company partnered with EVgo to open 'I-95 Fast Charging ARC' connecting EV Drivers
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between Boston and Washington D.C.
Corporate Changes/Expansions
Year: 2018
In July, Nissan Motor opened a joint staff training center in the Philippines.
New Products/Services
Year: 2018
In May, the company announced the launch of new Terra frame-based SUV in South East Asia.
Contracts/Agreements
Year: 2018
In June, the company and Sibeg entered into a contract to create an electric ecosystem with vehicles and infrastructures.
New Products/Services
Year: 2018
In June, the company launched GT-R50, in partnership with Italdesign.
Contracts/Agreements
Year: 2018
In November, the company and Shell partnered to launch the new Formula E partnership to develop the energy and mobility solutions.
Corporate Changes/Expansions
Year: 2018
In December, the company announced to open a global digital hub in Thiruvananthapuram, Kerala, India.
New Products/Services
Year: 2018
In December, Nissan Motor launched its all-new Nissan Altim mid-size sedan car.
Nissan Motor Co., Ltd. History
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Contracts/Agreements
Year: 2018
In December, Nissan Motor and Renault partnered with Mitsubishi Motors and Daimler for advanced technology and production cooperation.
Corporate Changes/Expansions
Year: 2018
In June, the company automobile brand, Datsun announced its opening of its street workout facility in Russia.
New Products/Services
Year: 2017
In August, the company introduced new model based on the Navara pick-up in ST-X dual-cab 4X4 guise.
Contracts/Agreements
Year: 2017
In October, Nissan motor,NTPC, POWERGRID,PFC and REC joint venture EESL attempted to bring electric cars into the market that can boost e mobility in the country and gave in rent to government departments and offices.
Contracts/Agreements
Year: 2017
In October, Nissan Motor Co. Ltd entered into agreement with Ashok Leyland for sale of all of Nissan’s shares in three joint venture companies formed in 2008.
New Products/Services
Year: 2017
In July, the company introduced JukeCam, an integrated 360-degree action sports and dashcam.
Contracts/Agreements
Year: 2017
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In August, Nissan Motor signed a definitive agreement to sell its electric battery operations and production facilities to GSR Capital.
New Products/Services
Year: 2017
In August, the company launched NissanConnect, to provide enhanced driving experience.
New Products/Services
Year: 2017
In September, Datsun is an automobile brand owned by Nissan, launched redi-GO in India.
Others
Year: 2017
In September the company announced the availability of ProPILOT Assist technology.
New Products/Services
Year: 2017
In May, the company and DeNA Co., Ltd., introduced Easy Ride mobility service in Japan.
Contracts/Agreements
Year: 2017
In April, Nissan Motor partnered with Mitsubishi Motors on spare parts warehousing in Japan’s Kanto region.
Contracts/Agreements
Year: 2016
In March, Nissan, Savari, UC Berkeley and the City of Sunnyvale enter into a partnership agreement to launch Real World V2X Testbed that will supply Innovative Solutions for moderate Traffic Congestion.
Plans/Strategy
Year: 2017
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The company planned to invest $16.3 million to shift assembly of heating and cooling systems to Gluckstadt warehouse, which creates 100 jobs in Mississippi, the US.
Corporate Changes/Expansions
Year: 2017
The company launched its second shift at its manufacturing plant in St. Petersburg, Russia.
Plans/Strategy
Year: 2017
The company planned to launch electric economy car in China.
Contracts/Agreements
Year: 2017
The company and NUMA, a leading start-up accelerator, collaborated to launch CityMakers in partnership with Renault Group, AXA, RCI Bank and Services, and the City of Paris.
New Products/Services
Year: 2017
The company launched Nissan Navara in China
New Products/Services
Year: 2017
The company launched new intelligent and sporty Micra in India.
Contracts/Agreements
Year: 2017
Nissan entered into a partnership with Mitsubishi to provide sales finance operation for Mitsubishi in Australia, New Zealand and Canada.
New Products/Services
Year: 2017
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The company new maintenance and service plan for the Datsun redi-GO customers.
Contracts/Agreements
Year: 2017
The company signed a Memorandum of Understanding with Toyota Motor Corporation, Honda Motor Co., Ltd., JXTG Nippon Oil & Energy, Idemitsu Kosan Co., Ltd., Iwatani Corporation, Tokyo Gas Co., Ltd., Toho Gas Co., Ltd., Air Liquide Japan Ltd., Toyota Tsusho Corporation and Development Bank of Japan Inc., to collaborate on large-scale construction of hydrogen stations.
Corporate Changes/Expansions
Year: 2017
The Renault-Nissan Alliance created a light commercial vehicle business unit to expand its global presence in this segment.
Corporate Changes/Expansions
Year: 2017
INFINITI Motor Company Limited expanded its global network to New Zealand with the appointment of Global Motors NZ Limited as its official distributor.
New Products/Services
Year: 2017
INFINITI Motor Company, Ltd. and Nest, a venture capital firm and innovation partner, launched ‘INFINITI LAB, Smart Mobility’ in Singapore. The Renault-Nissan Alliance and Transdev agreed to jointly develop driverless vehicle fleet system for future public and on-demand transportation. The group launched new Nissan X-Trail in China.
Corporate Changes/Expansions
Year: 2016
The group opened Nissan High Performance Centre (NHPC) in Noida, Delhi, India. Nissan India inaugurated a new dealership in Bengaluru, Apple Autocraft Nissan, making it the eighth outlet in Karnataka, India.
Acquisitions/Mergers/Takeovers
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Year: 2016
Nissan acquired a 34% stake in Mitsubishi Motors and became its largest shareholder. KKR announced tender offer for the acquisition of Calsonic Kansei Corporation and Nissan agreed to tender its 41% holding of shares in Calsonic Kansei.
Contracts/Agreements
Year: 2016
The Renault-Nissan Alliance and Microsoft Corp. signed a multiyear agreement to partner on developing next-generation connected services for cars powered by Microsoft Azure. Infiniti partnered with the Michelin Guide, the guide of quality in hotels and restaurants.
New Products/Services
Year: 2016
Nissan revealed the new NV300 van. The group introduced new electric-motor drivetrain, e-POWER. Nissan introduced the Intelligent Vehicle Towing, a fully automated vehicle towing system, at its Oppama Plant. Nissan Motor India Pvt. Ltd. launched the 2017 Nissan GT-R in India. The group launched Note e- POWER NISMO.
New Products/Services
Year: 2016
The company acquired the French software development company, Sylpheo, to accelerate the expansion of its connected vehicle and mobility services programs .
New Products/Services
Year: 2016
Nissan Mexico has launched its new crossover, Nissan Kicks, in Mexico City .
New Products/Services
Year: 2016
The group launched redi-GO urban-cross in India
Corporate Changes/Expansions
Year: 2016
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The company’s Renault-Nissan Alliance invested $800 million to launch first dedicated pickup manufacturing line for Nissan, Renault and Daimler in the Americas.
Corporate Changes/Expansions
Year: 2016
The company opened the Tsinghua University (Department of Automotive Engineering) - Nissan Joint Research Center for Intelligent Mobility (the Joint Research Center) in collaboration with Tsinghua University.
New Products/Services
Year: 2016
The group announced the launch of more than 10 vehicles with autonomous drive technology in the next four years.
Research and Development
Year: 2016
The company opened the Nissan Motor Asia Pacific (NMAP) research and Development Test Center in Thailand.
Research and Development
Year: 2016
Nissan Motor opened the Nissan Motor Asia Pacific (NMAP) R&D Test Center in Thailand. The new test center will be the main R&D hub for ASEAN to better address customer needs in the region.
Contracts/Agreements
Year: 2016
Nissan Motor and Mitsubishi Motors signed a basic agreement to form a far-reaching strategic alliance between the two Japanese automakers.
New Products/Services
Year: 2016
Nissan introduced the 5th-generation Serena which is scheduled to go on sale in Japan.
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New Products/Services
Year: 2016
The company launched the 2017 Nissan GT-R NISMO.
Acquisitions/Mergers/Takeovers
Year: 2015
In October, the company acquired its Turkey operations.
Plans/Strategy
Year: 2015
The group announced plans to produce Rogue crossover SUV (X-Trail in Japan) at its production subsidiary in Kyushu, Japan for export to North America.
New Products/Services
Year: 2015
Nissan launched all-new NV100 Clipper and NV100 Clipper Rio for sale at Nissan dealers throughout Japan.
Contracts/Agreements
Year: 2015
Nissan and BMW agreed to collaborate for advance electric vehicle (EV) and plug-in hybrid vehicle (PHEV) adoption in South Africa.
Acquisitions/Mergers/Takeovers
Year: 2015
Nissan Motor acquired its sales operations in Turkey.
Contracts/Agreements
Year: 2015
Nissan through its North American-based organization formed a five-year research and development
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partnership with NASA to advance autonomous vehicle systems and prepare for commercial application of the technology.
Contracts/Agreements
Year: 2015
The group, along with Toyota Motor and Honda Motor, agreed to work together to help accelerate the development of hydrogen station infrastructure for fuel cell vehicles.
New Products/Services
Year: 2015
Nissan unveiled ZEOD RC, the world's fastest electric racing car that will reach speeds of more than 300 kilometers per hour with electric technology at the Le Mans 24 Hours. The group also launched the Fairlady Z Nismo car. Furthermore, Nismo, a brand of Nissan and Williams Advanced Engineering, a division of the Williams Group, announced an agreement to collaborate on the development of high performance road cars. The group launched the minicar Nissan DAYZ in the same quarter. Also, Nissan released the updated Nissan March for the Japanese market.
Plans/Strategy
Year: 2015
The Renault-Nissan Alliance and Daimler announced plans to expand their five-year strategic cooperation into the pickup truck market. The group also announced plans to establish a new OEM subsidiary in Argentina with the domestic production of an all-new pick-up model.
Contracts/Agreements
Year: 2015
Toyota Motor, Nissan Motor and Honda Motor agreed on key details regarding a new joint support project for the development of hydrogen station infrastructure in Japan.
New Products/Services
Year: 2015
The group introduced the all-new Murano, including the hybrid version.
Contracts/Agreements
Year: 2015
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Nissan Motor, Mitsubishi Motors Corporation, and their joint venture NMKV Co., Ltd. had an agreement to continue their joint project regarding development of the next generation of current minicar models.
Plans/Strategy
Year: 2014
The group announced plans to double manufacturing capacity at its St Petersburg plant to 100,000 units. Nissan and Nichicon also announced plans to launch the LEAF to Home power supply system, which can supply electricity from batteries onboard the Nissan LEAF electric vehicles to homes when used with the EV Power Station unit developed by Nichicon.
Patent Grant
Year: 2014
Nissan licensed its patented source code analysis technology and proprietary know-how to Tata Consultancy Services, its partner in co-developing this technology.
New Products/Services
Year: 2014
Further in the same year, Nissan launched the all-new 100% electric, zero-emission Nissan LEAF in Japan. Nissan unveiled an all-new sedan model at the 8th China (Guangzhou) International Automobile Exhibition.
New Products/Services
Year: 2014
The group launched its first all-electric, commercial vehicle e-NV200.
New Products/Services
Year: 2014
Nissan and West African conglomerate Stallion Group announced their intention to jointly launch vehicle assembly in Nigeria.
New Products/Services
Year: 2014
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Nissan revealed the exterior design of the Nissan DAYZ ROOX, a new minicar for the Japanese market scheduled to reach dealer showrooms. Nissan and the City of Yokohama held the launch ceremony of 'Choimobi Yokohama', Japan's first one-way car sharing service with a large number of vehicles.
New Products/Services
Year: 2014
Nissan unveiled an IT system for light commercial vehicles that harnesses the power of smartphones to provide safety and performance data to both drivers and fleet managers in real time.
New Products/Services
Year: 2014
Dongfeng Nissan Passenger Vehicle Company (DFL-PV) launched its first Venucia-branded pure-electric vehicle model, ‘e30’.
New Products/Services
Year: 2014
Nissan announced the name of its second new minicar, a 'super height' (tall) wagon, Nissan DAYZ ROOXm, which will be launched, in partnership with Mitsubishi Motors Corporation, through a minicar joint venture.
New Products/Services
Year: 2014
Nissan launched Nissan DAYZ ROOX in Japan and X-Trail in China
Management Changes
Year: 2014
The group appointed Thunder Motors as its national sales company in the Kingdom of Bhutan.
Corporate Changes/Expansions
Year: 2014
Nissan officially opened its industrial complex in Resende, Rio de Janeiro, Brazil. The group inaugurated its new manufacturing facility in Purwakarta, Indonesia.
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Corporate Changes/Expansions
Year: 2014
Datsun, Nissan's brand, announced that it is set to return to South Africa with the launch of a new passenger vehicle. The group officially opened the new Nismo global headquarters and development center in Yokohama, Japan.
Corporate Changes/Expansions
Year: 2014
Nissan opened its second production plant in Thailand.
Corporate Changes/Expansions
Year: 2014
The group started production line of Datsun GO at the Renault Nissan Alliance plant (RNAIPL) in Oragadam, near Chennai, India.
Corporate Changes/Expansions
Year: 2014
Nissan will invest an additional E167 million (approximately $217 million) to add 50,000 square meters of new production facilities, including press and plastics shops.
Contracts/Agreements
Year: 2014
Nissan unveiled the next-generation Teana together with its joint-venture partner in China, Dongfeng Motor.
Contracts/Agreements
Year: 2014
The Renault-Nissan Alliance and Daimler agreed to establish a new plant in Aguascalientes, Mexico.
Contracts/Agreements
Year: 2014
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The group along with Renault and AVTOVAZ agreed to merge their purchasing activities in Russia. Under the deal, the new AVTOVAZ-RENAULT-NISSAN purchasing organization (ARNPO) will manage the purchasing activities of all three partners in Russia under the international standards of the Renault- Nissan Purchasing Organization (RNPO).
Contracts/Agreements
Year: 2014
The group reached a basic agreement with Suzuki Motor regarding original equipment manufacturer supply of mini commercial vehicles (van and truck types) and a wagon-type minicar.
Contracts/Agreements
Year: 2014
The group along with Dongfeng Motor established Dongfeng Infiniti, an independent wholly-owned subsidiary of Dongfeng Motor, a joint venture between Dongfeng Motor and Nissan. In the same year, Nissan and Mitsubishi Fuso Truck and Bus Corporation (MFTBC) signed a contract for OEM supply of finished commercial vans for export.
Plans/Strategy
Year: 2013
Nissan planned to increase the use of cleaner energy in its operations in Japan by using electricity generated from fuel sources such as biomass and solar power. The energy will be used to power 66 sales outlets in the Kanto region of Japan run by Kanagawa Nissan.
Plans/Strategy
Year: 2013
Nissan Motor Asia Pacific announced plans to expand Nissan Technical Center South East Asia, its regional research and development function, to accelerate Nissan's R&D activities in the ASEAN region.
New Products/Services
Year: 2013
Dongfeng Nissan Passenger Vehicle Company, the passenger vehicle business unit of Nissan's joint venture in China, unveiled VIWA, a new electric vehicle concept, under the VENUCIA brand.
New Products/Services
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Year: 2013
Datsun unveiled a new car in Jakarta, Indonesia.
New Products/Services
Year: 2013
Nissan established Nissan Korea and introduced five Infiniti models in the market.
New Products/Services
Year: 2013
Nissan began offering six units of the Nissan New Mobility Concept for Japan's first ultra-compact mobility rental car service in Teshima, Tonosho-cho, Shozu-gun, Kagawa prefecture as part of a pilot project for ultra-compact mobility to be conducted on the island.
New Products/Services
Year: 2013
Nissan and Mitsubishi Motors announced the model names (Nissan DAYZ and DAYZ Highway STAR, and the Mitsubishi eK Wagon and eK Custom) and showed the exterior designs of their jointly-developed new minicars for the Japanese market.
Corporate Changes/Expansions
Year: 2013
Nissan announced that the replacement for the current Nissan Micra compact car will be manufactured at a Renault plant in Europe.
Corporate Changes/Expansions
Year: 2013
Aichi Machine Industry became a wholly-owned subsidiary of Nissan.
Corporate Changes/Expansions
Year: 2013
The Renault-Nissan Alliance and AVTOVAZ announced the establishment of a common purchasing organization in Russia.
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Corporate Changes/Expansions
Year: 2013
Nissan, as part of its 'Power 88' growth strategy, opened the first phase of the $2 billion manufacturing complex in Aguascalientes, Mexico. Nissan established Nissan Philippines, a new joint venture formed with long time partners Universal Motors Corporation and Nissan Motor Philippines.
Corporate Changes/Expansions
Year: 2013
Renault and Nissan established their common commercial organization in Portugal. Renault Nissan Bulgaria was also established.
Corporate Changes/Expansions
Year: 2013
The Renault-Nissan Alliance expanded its presence in Silicon Valley with the opening of a new advanced research center initially specializing in autonomous driving and connected cars.
Contracts/Agreements
Year: 2013
Nissan teamed up with FedEx Express to conduct field tests for its 100% electric e-NV200 commercial vehicle in Singapore. The vehicle is scheduled to be launched.
Contracts/Agreements
Year: 2013
Innovation Network Corporation of Japan (INCJ), Hitachi Construction Machinery and Nissan signed a MOU during the quarter to integrate their forklift businesses. Microsoft and Nissan formed a strategic relationship to collaborate and create a new dealer management system based on Microsoft Dynamics CRM.
Contracts/Agreements
Year: 2013
Mitsubishi Fuso Truck and Bus Corporation and Nissan reached a basic agreement regarding original equipment manufacturer supply of finished commercial vans for export.
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Contracts/Agreements
Year: 2013
The Renault-Nissan Alliance and Mitsubishi Motors announced their joint intention to explore several new projects covering shared products, technologies and manufacturing capacity among the automakers. Toyota Motor, Nissan, Honda Motor, and Mitsubishi Motors also agreed on the details of specific financial assistance they will provide to installers of charging stations for electric vehicles.
Contracts/Agreements
Year: 2013
Renault and Nissan jointly developed a new common navigation and communication system.
Contracts/Agreements
Year: 2013
Nissan announced the selection of TBWA Worldwide as the global agency of record for the Datsun brand.
Contracts/Agreements
Year: 2013
Toyota Motor, Nissan, Honda Motor and Mitsubishi Motors jointly announced their agreement to work together to promote the installation of chargers for electric-powered vehicles (PHVs, PHEVs, EVs) and build a charging network service that offers more convenience to drivers in Japan.
Asset Disposal
Year: 2013
Nissan announced the sale of Nissan LEAF in South Africa, the country's first electric vehicle.
Plans/Strategy
Year: 2012
Renault-Nissan alliance announced plans to invest $160 million in South Korea to meet anticipated demand for the Nissan Rogue and to accelerate growth of Renault Samsung Motors.
Plans/Strategy
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Year: 2012
Dongfeng Motor announced plans to invest CNY5 billion ($800 million) to build an all-new manufacturing facility in Dalian, Liaoning Province, China for the production of Nissan-branded passenger vehicles.
Plans/Strategy
Year: 2012
Nissan announced plans to invest THB11 billion ($358 million) for a second assembly plant in Thailand, scheduled to start production.
Plans/Strategy
Year: 2012
Nissan announced plans to manufacture vehicles in Europe from its production base in Sunderland, the UK.
Official Trials/Tests
Year: 2012
Coca-Cola started testing the fully electric e-NV200 in Japan.
New Products/Services
Year: 2012
The group unveiled e-NV200 concept small van and also reinvented the Pathfinder model at the North American International Auto Show.
New Products/Services
Year: 2012
The group unveiled the Nissan Note, a new global compact car. Dongfeng Nissan Passenger Vehicle launched the VENUCIA R50 car.
New Products/Services
Year: 2012
Nissan launched the fully redesigned Caravan rechristened the NV350 Caravan in Japan.
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New Products/Services
Year: 2012
Nissan launched the new Nissan Cima in Japan.
New Products/Services
Year: 2012
Nissan launched the Nissan Sylphy sedan and NV350 Caravan Wide Body in Japan.The group launched a lithium-ion automotive battery plant in Smyrna, Tennessee.
Corporate Changes/Expansions
Year: 2012
The group opened its new engineering center located within the Nissan Technical Center (NTC) campus in Atsugi City, Kanagawa Prefecture, Japan. The new engineering center focused on the development of environmentally focused technologies that reduce carbon dioxide (CO2) emissions. Nissan Motor Light Trucks, a light commercial vehicle (LCV) company owned by Nissan and Nissan Diesel Motor, formed a new in-house division for the development of diesel engines for light duty trucks.
Corporate Changes/Expansions
Year: 2012
The group started construction of its new manufacturing complex in Aguascalientes, Mexico. This is the third manufacturing complex in the country and the second in the state of Aguascalientes. FedEx Express started driving tests of the e-NV200 electric vehicle in Japan.
Corporate Changes/Expansions
Year: 2012
Daimler and Renault-Nissan expanded their scope of collaboration to include two new projects to accelerate development of fuel-efficient powertrains. Nissan launched the global compact sedan Nissan Latio in Japan.
Corporate Changes/Expansions
Year: 2012
The group announced the establishment of a new company, Renault Japon, to import and sell Renault vehicles in Japan.
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Contracts/Agreements
Year: 2012
Nissan reached a basic agreement with Mitsubishi Fuso Truck and Bus (MFTBC) for reciprocal OEM supply of finished light-duty trucks for the Japanese market.
Contracts/Agreements
Year: 2012
INCJ, Hitachi Construction Machinery and Nissan signed agreement to integrate their forklift businesses into a new company, UniCarriers, to be established and operated mainly by INCJ.Infiniti, the luxury vehicle brand of the Nissan, signed a MoU with Magna Steyr, an operating unit of Magna International, for the assembly of a future luxury entry level Infiniti compact vehicle.AEON Retail started using Nissan's NV200 EV test cars as delivery vehicles within the Tokyo metropolitan area for their new online business.
Contracts/Agreements
Year: 2012
The group signed a MoU with Renault and Russian Technologies to increase its stake in AvtoVAZ, Russia's largest car maker from 25% to over 50%. Dongfeng Motor was selected as the local production site for Infiniti vehicles.
Contracts/Agreements
Year: 2012
Nissan and MFTBC concluded a formal contract for reciprocal OEM supply of finished light-duty trucks for the Japanese market. Nissan signed a MoU with Suzhou Automobile Research Institute at Tsinghua University to promote a cooperative effort regarding the research of future automotive technology.
Contracts/Agreements
Year: 2012
Renault-Nissan alliance and Russian Technologies State Corporation formed a joint venture that will have the controlling share in Russia's largest car company AvtoVAZ and the owner of the LADA brand.
Commercial Operation
Year: 2012
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Nissan and Daimler together announced production of Mercedes-Benz 4-cylinder gasoline engines at Nissan's powertrain assembly plant in Decherd, the US.
Acquisitions/Mergers/Takeovers
Year: 2012
Nissan acquired ATLET (a company engaged in the development, manufacturing, and sales of warehouse material handling equipment) through its subsidiary, Nissan Forklift Europe.
New Products/Services
Year: 2012
The group launched the new Serena S-HYBRID in Japan. Nissan launched the autonomous emergency steering system, a collision avoidance system that uses automatic braking and automatic steering in situations where a collision is imminent and evading obstacles by braking may not be effective.
Plans/Strategy
Year: 2011
Nissan planned to invest BRL2.6 billion ($1.5 billion) to construct a new manufacturing facility in Resende in Rio de Janeiro, Brazil and develop, industrialize and launch new products.
Patent Grant
Year: 2011
Nissan licensed its camera image processing technology, used in around view monitor and MOD, to its joint development partner, Clarion.
Others
Year: 2011
The group premiered an all-new hatchback model named Tida in China.
New Products/Services
Year: 2011
Nissan Motor (Thailand), a subsidiary of Nissan, launched the all-new Nissan Almera in Thailand.
New Products/Services
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Year: 2011
Nissan unveiled its new XTRONIC CVT (continuously variable transmission) for 2 to 3.5-liter engine vehicles and a new hybrid system for front-wheel drive vehicles. Dongfeng Nissan, the passenger vehicle business unit of Nissan's joint venture in China, launched D50, the first production model for its new VENUCIA brand.
Corporate Changes/Expansions
Year: 2011
Nissan and Mazda Motor expanded the scope of Mazda's OEM supply to Nissan to include the supply of the Premacy minivan to Nissan.
Corporate Changes/Expansions
Year: 2011
Infiniti opened its 39th flagship center in China called Shanghai Dongchang.
Corporate Changes/Expansions
Year: 2011
Nissan established a new company, Nissan Motor Kyushu, to incorporate the operations of its Kyushu Plant in Japan.
Contracts/Agreements
Year: 2011
Nissan International joined Renault's partnership with the regional government of Castile & Leon, Spain to advance zero-emission mobility in the region through the promotion of electric vehicles and an electric- vehicle charging network.
Contracts/Agreements
Year: 2011
Nissan and Mitsubishi Motors established a joint venture company named NMKV, to develop minicars for the Japanese market.
Contracts/Agreements
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Year: 2011
The group and Sumitomo agreed to collaborate on sales and marketing activities in the US market for the new DC Quick Charger.
Contracts/Agreements
Year: 2011
The group and 4R Energy developed a charging system for electric vehicles that combine a solar power generation system with high-capacity lithium-ion batteries. Subsequently, Nissan and Mitsubishi Motors agreed to manufacture Nissan Navara, a one-ton pickup truck, at Mitsubishi Motors' plant in Thailand. Nissan and Mitsubishi Motors expanded the scope of their OEM supply agreements, allowing Nissan to provide the Fuga luxury sedan to Mitsubishi Motors.
Commercial Operation
Year: 2011
The group started the construction of a lithium-ion battery plant in Cacia, Portugal to support the rollout of electric vehicles from the Renault-Nissan Alliance in Europe.
Commercial Operation
Year: 2011
The group started production of hatchback Nissan March, its new worldwide compact vehicle at the Aguascalientes plant, Mexico.
Plans/Strategy
Year: 2010
Nissan and Donfeng Motor Group planned to use their R&D strength and MONOZUKURI experience to develop and produce a new-generation medium-duty truck, which will be produced at the Nissan Plant in Avila, Spain.
New Products/Services
Year: 2010
Nissan Vietnam, a wholly owned subsidiary of Nissan in Vietnam, launched the Nissan Grand Livina MPV (multi purpose vehicle).
New Products/Services
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Year: 2010
The group launched the new Nissan Fuga Hybrid luxury sedan in Japan. Subsequently, Nissan spun-off its industrial machinery division and established a new company called Nissan Forklift.
New Products/Services
Year: 2010
The group released the new, refined Skyline sedan and coupe.
New Products/Services
Year: 2010
The group introduced an information and communication technology system (ICT) for electric vehicles (EVs). The system is planned to be implemented with the all-new Nissan LEAF. The group also launched the all-new Nissan Serena minivan.
New Products/Services
Year: 2010
Nissan developed a new Moving Object Detection (MOD) driving assistance technology, which is designed to detect moving objects around the vehicle and alert the driver to their presence. Nissan also announced its Forward Collision Avoidance Assist Concept. The technology was designed to address both sides of potential rear end collisions; helping the driver to avoid hitting the vehicle ahead in a lane of travel.
New Products/Services
Year: 2010
Nissan launched its all-new Nissan Elgrand, the group's premier luxury minivan.
Corporate Changes/Expansions
Year: 2010
Construction of the Renault-Nissan Alliance's first European plant for the production of advanced lithium- ion batteries began in Sunderland, the UK.
Corporate Changes/Expansions
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Year: 2010
Nissan commenced the sale of Nissan-developed quick chargers through its regional parts sales affiliates in preparation for the release of its Nissan LEAF, the all new zero emission car.
Corporate Changes/Expansions
Year: 2010
In 2011,Renault-Nissan Alliance inaugurated the first dedicated Renault-Nissan Alliance vehicle manufacturing plant in Chennai, India.Nissan (China) Investment (NCIC), a Nissan subsidiary in China also announced the expansion of its global design resources with the establishment of a new design studio in Beijing.
Contracts/Agreements
Year: 2010
Enel, Endesa and the Renault-Nissan Alliance subscribed a MOU aimed at developing electric mobility across several geographical areas.
Contracts/Agreements
Year: 2010
The Renault-Nissan Alliance and Daimler announced a broad strategic cooperation on the next- generation smart fortwo and Renault Twingo, including electric versions, as well as on expanding the smart and Twingo families. The two groups also announced an equity exchange that will give the Renault-Nissan Alliance a 3.1% stake in Daimler and Daimler a 3.1% stake in Renault and a 3.1% stake in Nissan.
Contracts/Agreements
Year: 2010
Nissan and Mitsubishi Motors agreed to expand their current scope of cooperation towards new projects that will further strengthen mutual competitiveness, especially in the Japanese mini car and global commercial vehicle businesses.
Contracts/Agreements
Year: 2010
Nissan and Endesa, Spain's largest electricity supply company, joined forces to develop a quick charging network for electric vehicles.
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Contracts/Agreements
Year: 2010
Nissan, together with AUTECH Japan and Nissan Motorsports International, presented nine models equipped with custom and after-market parts in the Tokyo Auto Salon with NAPAC (Japan Car Parts and Aftermarket Promotion Association). Nissan and All Japan Ryokan Association also signed a MOU to promote development of electric vehicle (EV) charging infrastructures in hotels affiliated with the association and initiated a study in creating new demand in the hotel industry together with the promotion of EV.
Contracts/Agreements
Year: 2010
Nissan and Keiko Ihara signed a partnership agreement to promote zero emission mobility.
Contracts/Agreements
Year: 2010
Nissan International joined Renault's partnership with German electric utility RWE Efficiency to promote electric mobility in Germany.
Contracts/Agreements
Year: 2010
Nissan and Daikyo, one of the largest condominium builders in Japan, signed a MOU to develop EV charging infrastructure for condominiums.
Commercial Operation
Year: 2010
Nissan Motor India started the production of its `made-in-India' compact car (hatchback) Nissan Micra from its manufacturing plant at Oragadam, near Chennai.
Commercial Operation
Year: 2010
The group started production of its all-new 100% electric, zero-emission Nissan LEAF at its Oppama facility in Japan.
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New Products/Services
Year: 2010
Nissan launched the all-new Nissan March in Japanese markets.Nissan announced two new technologies, including Electro-hydraulic Power Steering system and Electric Driven Intelligent Brake systems. These technologies are planned to be mounted in the Infiniti M Hybrid, a luxury hybrid model.
Commercial Operation
Year: 2010
Nissan Motor (Thailand), a subsidiary of Nissan in Thailand started the production for the all-new Nissan March, a global compact vehicle.
Official Trials/Tests
Year: 2009
Nissan, NEC, and its subsidiary NEC TOKIN's joint-venture company, Automotive Energy Supply Corporation (AESC), started the trial production of advanced lithium-ion batteries for a wide range of automotive applications at its Zama Operations Center.
New Products/Services
Year: 2009
Nissan unveiled Nissan LEAF, the world's first zero-emission car.
New Products/Services
Year: 2009
Nissan developed a dual injector system designed to improve fuel efficiency in gasoline engines
New Products/Services
Year: 2009
Nissan launched a new clean diesel X-TRAIL 20GT (a sport utility vehicle) meeting Japan's new environmental regulations.
New Products/Services
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Year: 2009
Nissan and its affiliate transmission supplier JATCO started the joint development of a new generation of compact and lightweight CVTs (continuously variable transmission). Subsequently, the group developed two advanced technologies designed to help drivers make smooth turns by synchronizing the vehicle's navigation, engine, braking, and steering systems.
New Products/Services
Year: 2009
Nissan began building Nissan Livina in Brazil. It was the first passenger vehicle to be produced by the Renault-Nissan alliance plant in Sao Jose dos Pinhais. It was Nissan's first E100 flex-fuel vehicle capable of running on both petrol and ethanol.
Corporate Changes/Expansions
Year: 2009
The group opened its new $200 million assembly plant in St. Petersburg, Russia. With the capacity to produce 50,000 vehicles a year, the facility builds the business-class sedan Nissan Teana and Nissan X- TRAIL compact SUV.
Corporate Changes/Expansions
Year: 2009
The Renault-Nissan alliance established a battery plant site which is located at the Renault CACIA (Companhia Aveirense de Componentes para a Industria Automovel) industrial complex located in Aveiro, Portugal.
Contracts/Agreements
Year: 2009
Nissan and Showa Shell Sekiyu (Showa Shell) started studies on joint development of a quick charging system for electric vehicles (EV) using Showa Shell's next-generation CIS solar panels and Nissan's advanced lithium-ion batteries for automotive use. Additionally, Nissan and Sumitomo together initiated business venture to reuse, resell, refabricate, and recycle lithium-ion batteries previously used in electric cars, giving them a second-life as energy-storage solutions in markets worldwide.
Contracts/Agreements
Year: 2009
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A MoU was signed by the Renault-Nissan alliance and Italy's A2A, an energy company to develop zero emission mobility.
Contracts/Agreements
Year: 2009
Nissan LCV project with Ashok Leyland signed a MoU with the Government of Tamil Nadu, India for acquiring 380 acres to locate the facilities of the joint venture companies at Pillaipakkam, Chennai.
Contracts/Agreements
Year: 2009
Greentomatocars, a provider of green personal transport operations, and the Renault-Nissan alliance started collaboration in the partnership for Zero-Emission-Mobility, an initiative bringing electric mobility to the global markets. The Renault-Nissan alliance and UK company Elektromotive, a pioneer in zero emission transport infrastructure, collaborated in the partnership for Zero-Emission-Mobility, with the aim of accelerating the installation of charging networks for electric vehicles (EVs) in cities.
Commercial Operation
Year: 2009
The new plant manufactures advanced lithium-ion batteries.
Others
Year: 2008
Qashqai is manufactured at the Huadu plant of Dongfeng Motor, Nissan's local partner in China
New Products/Services
Year: 2008
The Renault-Nissan alliance launched a new manufacturing project in South Africa with an investment of E80 million (approximately $105 million) to adapt two cars to the South African market.
New Products/Services
Year: 2008
Nissan launched its first crossover vehicle in China, the Qashqai.
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New Products/Services
Year: 2008
The group launched Pivo2 concept (an electric concept vehicle), as well as the Cube compact car.
New Products/Services
Year: 2008
Nissan, NTT DOCOMO, and Sharp jointly developed a mobile phone capable of functioning as an intelligent key for automobiles.
New Products/Services
Year: 2008
Nissan and Nissan Financial Services (NFS), a wholly-owned subsidiary of Nissan, formed Nissan Car Rental Solutions to separate the car rental business division of NFS and integrate it under Nissan Network Holdings.
Corporate Changes/Expansions
Year: 2008
Renault Nissan Automotive India (RNAIPL) opened its new passenger vehicle plant in Chennai, India.
Corporate Changes/Expansions
Year: 2008
The group showcased Pivo electric concept and compact laminated lithium-ion battery for electric vehicles at The Science of Survival exhibition in London. Nissan North America entered the light commercial vehicle (LCV) business in North America with a plan to introduce three light commercial vehicles in the next three years. As a part of this plan, the group entered partnerships with Cummins for the engines and ZF Friedrichshafen for the transmissions.
Corporate Changes/Expansions
Year: 2008
Nissan and Al Dahana FZCO established a joint venture company, Nissan Gulf FZCO, to enhance Nissan's marketing and sales operations in Middle East and North African countries. Nissan, together with Kjaer Group (Kjaer), created Nissan Vietnam to increase its business presence in Vietnam. Swiss electric utility company Energie Ouest Suisse (EOS) and the Renault-Nissan alliance started working together to
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develop solutions for zero-emission mobility in Switzerland through the promotion of electric vehicles and the establishment of a battery-charging network.
Corporate Changes/Expansions
Year: 2008
Zhengzhou Nissan (an association between Dongfeng Motor and Nissan) opened its light commercial vehicle (LCV) plant in Zhengzhou, Henan Province, China. The facility has an annual production capacity of more than 120,000 units.
Corporate Changes/Expansions
Year: 2008
Nissan and Dongfeng Motor Group jointly opened Dongfeng Nissan Auto Finance (DNAF), based in Shanghai in China.
Contracts/Agreements
Year: 2008
Hinduja Group flagship Ashok Leyland and Nissan formed three joint venture companies for the light commercial vehicle (LCV) business in India. The joint venture companies will engage in vehicle manufacturing, powertrain manufacturing, and technology development.
Contracts/Agreements
Year: 2008
The group and Bajaj Auto of India entered an agreement to form a joint-venture company to develop, produce, and market a small car code-named ULC with wholesale price range starting from $2,500. The new joint-venture company will be 50% owned by Bajaj Auto, 25% by Renault, and 25% by Nissan. Nissan, NEC, and its subsidiary, NEC TOKIN, formed Automotive Energy Supply, a joint venture company for the development and mass production of advanced lithium-ion batteries for a wide range of automotive applications from hybrids, electric vehicles to fuel-cell vehicles.
Contracts/Agreements
Year: 2008
DNAF provides new car retail financing for Nissan and Infiniti customers across China, as well as inventory financing for dealers of both brands in Shanghai, Beijing, and Shenzhen. In the same year, Renault and Nissan signed memorandum of understanding (MoU) with government of Tamil Nadu, India for the proposed industrial automotive facility in Chennai. In the 50:50 joint venture agreement, Renault
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and Nissan committed to invest a minimum of INR45,000 million ($1,140 million), for an installed capacity of 400,000 vehicles per year. In addition, Nissan and Mitsubishi Motors signed an agreement to expand their OEM supply involving mini-cars.
New Products/Services
Year: 2007
Nissan Motor introduced a new engine technology that improves fuel efficiency and reduces the emissions.
New Products/Services
Year: 2007
Nissan developed its fourth-generation advanced safety vehicle, known as the Nissan ASV-4, to help reduce accidents by employing advanced vehicle-to-vehicle communications.
Contracts/Agreements
Year: 2007
Nissan and Renault Trucks signed a distribution agreement for the Renault Maxity light duty vehicle, a cab-over-engine light duty vehicle produced by Nissan at its plant in Avila, Spain. Nissan and Mitsubishi Motors also agreed to expand their existing business collaboration by enhancing the OEM contract scope. As per the new agreement, Mitsubishi Motors started supplying Nissan with the TOWNBOX minicar at a volume of 4,000 units per year and Nissan started supplying Mitsubishi Motors with the 'AD' and 'AD Expert' light commercial vehicles (LCVs), at a volume of 3,000 units per year.
Contracts/Agreements
Year: 2007
Mitsubishi Motors supplied the Clipper Rio under an OEM agreement. The Renault Nissan Alliance formed Renault Nissan Technology and Business Centre India (RNTBCI), a 50-50 joint venture between both alliance partners, to support engineering and business services for Renault and Nissan facilities around the world.
New Products/Services
Year: 2006
Nissan developed a distance control assist system.
Corporate Changes/Expansions
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Year: 2006
Nissan set up a new parts exporting base in Thailand. Subsequently, the group opened its store for used- cars, Carminal Tokyo,and a brand new dealership called Tokyo Nissan Shinsha no Hiroba in Murayama.
Corporate Changes/Expansions
Year: 2004
Renault and Nissan's common commercial organizations in Europe were established in Slovenia and Croatia, respectively.
Corporate Changes/Expansions
Year: 2003
Nissan and Dongfeng established Dongfeng Motor in China. Nissan and Nissan Diesel established a small truck company.
Corporate Changes/Expansions
Year: 2002
Nissan entered the mini-car market by launching Moco and also opened its European design center in London, the UK.
Contracts/Agreements
Year: 2001
The Renault-Nissan Alliance and the Portuguese consortium MOBI.E Tech partnered for the promotion of electric mobility in Portugal.
Contracts/Agreements
Year: 2001
Nissan and Suzuki Motor signed an agreement through which Suzuki supplied mini-vehicles to Nissan on an OEM basis.
Acquisitions/Mergers/Takeovers
Year: 2000
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Nissan Motor Manufacturing USA merged into Nissan North America.
Contracts/Agreements
Year: 1999
Nissan and Renault signed a global partnership, whereby Renault invested JPY643 billion ($5.4 billion) in Nissan, by taking a 36.8% equity stake in the group, and a 22.5% equity stake in Nissan Diesel, a subsidiary of Nissan.
Commercial Operation
Year: 1997
Nissan Motor Manufacturing USA commenced production.
Corporate Changes/Expansions
Year: 1994
Nissan Motor (China) was established in Hong Kong.
Corporate Changes/Expansions
Year: 1992
The group established Nissan Casting Australia and Nissan Design Europe in Germany.
Commercial Operation
Year: 1992
The group began production in its Kyushu plant.
Corporate Changes/Expansions
Year: 1991
The group established Xanavi Informatics, a joint venture with Hitachi.
Commercial Operation
Year: 1990
Nissan Europe in the Netherlands began operations.
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Contracts/Agreements
Year: 1984
The group entered into an agreement with Volkswagen to produce and sell the Santana brand of vehicles.
Acquisitions/Mergers/Takeovers
Year: 1984
The group acquired an equity interest in Yulon Motor in Taiwan. Nissan acquired a stake in Siam Motors in Thailand.
Research and Development
Year: 1983
The group established Nissan Research & Development in the US.
Corporate Changes/Expansions
Year: 1983
The group established the Nissan Motor Manufacturing USA in the US.
Corporate Changes/Expansions
Year: 1981
Nissan began marketing its vehicles globally under the Nissan brand name.
Corporate Changes/Expansions
Year: 1979
The group established the Nissan Design International in the US.
Corporate Changes/Expansions
Year: 1974
The group established the Nissan Science Foundation.
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New Products/Services
Year: 1970
Nissan developed and manufactured the rocket engine for Japan's first satellite, the Lambda 4S-5, which was launched.
Corporate Changes/Expansions
Year: 1966
The group established Nissan Mexicana in Mexico.
Commercial Operation
Year: 1966
The group commenced production.
Corporate Changes/Expansions
Year: 1960
The group established Nissan Motor in the US.
Corporate Changes/Expansions
Year: 1958
The group exported its first passenger cars to the US.
Commercial Operation
Year: 1958
The group commenced production in its first overseas factory in Taiwan.
Contracts/Agreements
Year: 1952
Nissan entered into a technological co-operation agreement with Austin Motors.
Acquisitions/Mergers/Takeovers
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Year: 1950
The group acquired a stake in Minsei Diesel.
Corporate Changes/Expansions
Year: 1935
Nissan manufactured its first fully assembled car.
Corporate Changes/Expansions
Year: 1934
The group changed its name to Nissan Motor (Nissan).
Incorporation/Establishment
Year: 1933
The history of Nissan Motor Co., Ltd. (Nissan or ‘the group’) dated back when its predecessor, Jidosha Seizo was established in Yokohama.
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Key Employees
KEY EMPLOYEES
Name Job Title Board Keiko Ihara Director Non Executive Board Masakazu Toyoda Director Non Executive Board Christian Vandenhende Executive Vice President, Chief Quality
Officer Senior Management
Yasuhiro Yamauchi Chief Operating Officer Senior Management Gianluca De Ficchy Senior Vice President Senior Management Denis Le Vot Senior Vice President-Light Commercial
Vehicle Business Unit Senior Management
Jose Munoz Chief Performance Officer Senior Management Teiji Hirata Vice President Senior Management Chris Reed Senior Vice President-Research and
Development, Nissan Technical Center North America
Senior Management
Kunio Nakaguro Executive Vice President Senior Management Mark Stout Vice President Senior Management Philippe Klein Chief Planning Officer Senior Management Tony Thomas Chief Information Officer, Vice President Senior Management Allyson Witherspoon Vice President-Sales & Marketing-Nissan
Marketing Communications & Media Senior Management
Joji Tagawa Vice President Senior Management Seiji Honda Vice President-Manufacturing Operation
Div. Japan Region Senior Management
Jean-Dominique Senard Vice Chairman Executive Board Shishir Bhushan Vice President-Operations, Nissan Motor
Acceptance Corporation Senior Management
Stephen Ma Vice President-MC & Global Function, Accounting
Senior Management
Yusuke Takahashi Vice President Senior Management Yasushi Kimura Chairman Executive Board Eiichi Akashi Vice President Senior Management Mike Colleran Global Division Vice President, Marketing
and Sales Operations-Infiniti Senior Management
Roel De Vries Senior Vice President Senior Management Ivan Espinosa Vice President Senior Management Kevin Mao Managing Director-INFINITI China,
President-Dongfeng INFINITI Senior Management
Tony Laydon Vice President Senior Management
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Kal Mos Vice President-Global, Connected Car Senior Management Shohei Yamazaki Vice President Senior Management Mitsuro Antoku Vice President Senior Management Steve Milette President-Nissan Canada Inc Senior Management Joni Paiva Vice President-Sales and Marketing-
Nissan’s Africa, Middle East and India region
Senior Management
Taisuke Nakamura Chief-Infiniti Senior Management Toshihiro Hirai Vice President Senior Management Hiroshi Karube Chief Financial Officer, Senior Vice
President Senior Management
Hiroshi Nagaoka Vice President Senior Management Rakesh Srivastava Managing Director-Nissan Motor India Senior Management Akihhiro Otomo Vice President Senior Management Sinan Ozkok President-Nissan India Operation Senior Management Atul Pasricha Senior Vice President Senior Management Kent O'Hara Vice President Senior Management Leon Dorssers Senior Vice President Senior Management Atsuhiko Hayakawa Vice President Senior Management Kinichi Tanuma Vice President Senior Management Haruhiko Yoshimura Vice President Senior Management Makoto Uchida Senior Vice President Senior Management Yukio Ito Vice President Senior Management Catherine Perez Vice President Senior Management Jose Roman Managing Director-Nissan Mexicana,
President-Nissan Mexicana Senior Management
Carlos Servin Vice President Senior Management Jean-Baptiste Duzan Director Non Executive Board Bernard Rey Director Non Executive Board Hideyuki Sakamoto Director, Executive Vice President-
Manufacturing, supply chain management
Executive Board
Hitoshi Kawaguchi Executive Vice President Senior Management Takao Asami Senior Vice President Senior Management Jun Seki Senior Vice President Senior Management Jose Luis Valls Chairman-North America Executive Board Takashi Hata Senior Vice President Senior Management Roland Krueger Senior Vice President Senior Management Arun Bajaj Senior Vice President Senior Management Asako Hoshino Executive Vice President Senior Management
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Rakesh Kochhar Senior Vice President Senior Management Hari Nada Senior Vice President Senior Management Christian Mardrus Senior Vice President Senior Management Noboru Tateishi Senior Vice President Senior Management Alfonso Albaisa Senior Vice President Senior Management Peyman Kargar Senior Vice President Senior Management
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Key Employee Biographies
KEY EMPLOYEE BIOGRAPHIES
Christian Vandenhende
Board:Senior Management Job Title:Executive Vice President, Chief Quality Officer Since:2018
Mr. Vandenhende has been the Chief Quality Officer and Executive Vice President since 2018. He served as the Executive Vice President at RENAULT. He also served as the Alliance Executive Vice President, Purchasing at RENAULT.
Yasuhiro Yamauchi
Board:Senior Management Job Title:Chief Operating Officer Since:2019
Mr. Yamauchi has been the Chief Operating Officer of the company since 2019. Prior to this, he was the Chief Competitive Officer of the group from 2016 to 2019. Previously, he served as the Executive Vice President for purchasing and Chairman and Managing Director of Renault-Nissan Purchasing Organization. He also served as the Global Vice President, Purchasing and Deputy Managing Director of Renault-Nissan Purchasing Organization (RNPO).
Jose Munoz
Board:Senior Management Job Title:Chief Performance Officer Since:2016
Mr. Munoz has been the Chief Performance Officer of the group since 2016. He served as the Chairman of Management Committee for North America Business Units of the group from 2014 to 2018. He served as the Executive Vice President of the group.
Philippe Klein
Board:Senior Management Job Title:Chief Planning Officer Since:2014
Mr. Klein has been the Chief Planning Officer of the group since 2014. He served as the Executive Vice President at Renault. Prior to this, he served as the Senior Vice President of the group.
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Tony Thomas
Board:Senior Management Job Title:Chief Information Officer, Vice President Since:2017
Mr. Thomas has been the Chief Information Officer and Vice President of Nissan since 2017. Prior to this, he served as the Group CIO, GE Global since 2015. Mr. Thomas also served as a member of GE Global IT Council and GE India Leadership. Mr. Thomas also served as CIO at Vodafone India. Mr. Thomas is also founder and active advisor at CIO Angel Network. Mr. Thomas also held key positions at Citi and Ernst & Young LLP.
Hiroshi Karube
Board:Senior Management Job Title:Chief Financial Officer, Senior Vice President Since:2018
Mr. Karube has been the Chief Financial Officer of the group since 2018. He also serves as the Senior Vice President for Global Controller (MC & Global Function), Accounting, Global Asset Management at Nissan since 2018. He served as the Corporate Vice President.
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Major Products & Services
MAJOR PRODUCTS & SERVICES
Nissan Motor Co., Ltd. (Nissan or ‘the group’) is engaged in the manufacturing and sales of vehicles, marine products, and related parts.
The group's key products, services, and brands include the following:
Products:
Cars Sedan Compact Cars Specialty Cars Minivans Wagons Sports Utility Vehicles Pickup Light Commercial Vehicles Light Car Zero Emission Vehicles Sports Coupe Crossovers Reach Trucks
Services:
Financing Services Leasing Services
Brands:
Nissan Infiniti Datsun Heritage
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SWOT Analysis
SWOT ANALYSIS
Nissan Motor Co., Ltd. (Nissan or ‘the group’) is engaged in the manufacturing and sales of vehicles, marine products and related parts. Nissan has strong research and development (R&D) capabilities, which enable the group to build a broad range of innovative products and technologies that enhances its competitive strength. However, increased competition may lead to lower vehicle unit sales and increased inventory, which may create pricing pressure on the group and adversely influence the group's financial condition and results of operations.
Strength
Robust research and development activities Diversified geographic presence High liquidity position
Weakness
Declining profitability
Opportunity
Poised to benefit from the growing demand for hybrid vehicles Launch of new products Strategic initiatives
Threat
Increase in raw materials costs Competition Unfavorable fluctuations in foreign currency exchange rates
Strength
Robust research and development activities
Nissan has strong research and development (R&D) capabilities. It spends considerable amount of its sales for R&D activities. For instance, the total R&D costs of the group stood at JPY495,800 million in FY2018, which accounted for 4.1% of group’s total revenue. The group's R&D activities focus on the environment, vehicle safety, information technology, and product development. In the recent years, the group has come up with innovative product across the categories like electric vehicles and fuel cell hybrid technologies. In October 2018, the group launched the Nissan KICKS, a new SUV in India. The New Nissan KICKS is designed and built with a GRAPHENE (Gravity-philic Energy Absorption) body structure, which has capability to absorb impact energy. In Japan, the group launched Nissan Leaf models, which equipped with the ProPILOT autonomous driving technology, which allows the driver to accelerate or decelerate using only the accelerator pedal. Nissan promotes its domestic research and development activities by Nissan Shatai Co., Ltd, and Nissan Automotive Technology Co., Ltd, which focus on vehicle development. The group also involved with Aichi Machine Industry Co, Ltd, JATCO Ltd, etc. for unit development. It operates a Nissan Research Center Silicon Valley (NRC-SV) office in the US, which is involved in the research of autonomous driving vehicles and state-of-the-art Information and Communication Technology (ICT) development. Its Nissan Do Brasil Automóveis Ltda. in South America and Nissan South Africa (Pty) Ltd. in South Africa partially works on the development of locally produced vehicles. The group has a NISSAN GREEN PROGRAM 2022, a mid-term environmental action plan that
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promotes the development of electric vehicles (EVs), technological innovation of manufacturing, including motorization of vehicles; maximization of the value and utilization of resources and cars; and innovative technologies and services. Thus, strong R&D capability enables the group to build a broad range of innovative products and technologies that enhances its competitive strength.
Diversified geographic presence
The group has a wide geographic base. The group manufactures vehicles in 20 countries and offers its products and services in more than 170 countries worldwide. Due to geographical complementarities, Renault and Nissan cover key markets in all continents. In addition to Japan, the group has facilities located in North America; Europe; Asia; Oceania, Middle East, Central and South America. Nissan's major markets are Japan, North America, Mexico, China, and the Middle East. Renault and Nissan have been entering new territories together, such as India, in order to expand their global footprint. Nissan has operations across Japan, North America, Asia, Europe, and other foreign countries. In addition, the group is well diversified in terms of revenue generation from these regions. For instance, in FY2018, the group generated 18.4% of its total revenues from Japan, 50% from North America, 14.9% from Europe, 8.4% from Asia (excluding Japan), and 8.3% from other foreign countries. Thus, the global operations not only provide protection against unfavorable forces in specific market but also enable the group to benefit from opportunities available in both mature and emerging markets.
High liquidity position
Nissan recorded an increase in its current ratio during the review year. At the end of FY2018, the current ratio of the company was 1.7 as compared to 1.6 in FY2017. This was primarily due to increase in its total current assets from JPY11,462,549 million in FY2017 to JPY11,530,393 million in FY2018, an increase of 0.6% over the previous year, resulting from increase in the total receivables from JPY8,042,273 million in FY2017 to JPY8,258,035 million in FY2018. The company's current ratio was above its competitors such as Bayerische Motoren Werke AG and General Motors Company, which reported values of 1 and 0.8, respectively during the same year. Higher liquidity position might put Nissan at a advantage to gain any potential opportunities arising in the market.
Weakness
Declining profitability
Though the company’s revenue increased in FY2018 from last fiscal, its profitability declined during the same period. Declining profitability decreases the company’s ability to provide higher returns to its shareholders, thereby gaining their confidence. The company’s operating margin decreased from 6.2% in FY2017 to 4.4% in FY2018. Weak operating performance indicates the company’s efficiency in cost management. Its operating cost as a percentage of sales increased from 93.8% in FY2017 to 95.6% in FY2018. The company’s gross margin decreased from 19.6% in FY2017 to 17.8% in FY2018.
Opportunity
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Poised to benefit from the growing demand for hybrid vehicles
The demand for hybrid vehicles (HVs) across the world is rising steadily primarily due to global concerns about reducing carbon emissions coupled with highly volatile prices of fuel. According to the Organization for Economic Cooperation and Development/International Energy Agency, the number of electric cars would need to exceed 700 million by 2040. To capture this rising demand, the company along with S 300 BlueTEC HYBRID5 and S 400 HYBRID4, launched the new Mercedes-Benz S 500 PLUG-IN HYBRID in the S Class series. Its previously launched hybrid vehicles include modular hybrid system, smart fortwo electric cars, and Mercedes-Benz A-Class E-CELL, Mercedes-Benz B-Class F-CELL, Mercedes-Benz Vito E-CELL, and Fuso Canter E-CELL electric cars. The company also plans to launch more than 10 electric cars by 2025. Thus, Nissan's focus on hybrid technology and fuel-efficient eco-cars will enable it to capitalize on the positive market trends thus boosting revenues and market share.
Launch of new products
The group has been focusing on the emerging markets to enhance its product portfolio As part of this strategy, the group plans to launch new products with the expansion of Infiniti and light commercial vehicle businesses. For instance, in October 2018, the group launched the long awaited 370Z NISMO and the Juke NISMO in Philippines. The 370Z has a potent 350-horsepower and 3.7 liter DOHC V6 engine. The 370Z NISMO Tech model features a refined four-wheel, and a tower braces for enhanced body rigidity and a pair of performance dampers for high levels of handling and performance. In the same month, the group launched the Nissan KICKS, a new SUV in India. The New Nissan KICKS is designed and built with a GRAPHENE (Gravity-philic Energy Absorption) body structure, which has capability to absorb impact energy. In Japan, the group launched Nissan Leaf models, which equipped with the ProPILOT autonomous driving technology, which allows the driver to accelerate or decelerate using only the accelerator pedal. In the same month, the group introduced three new cars in the Middle East, and named after two iconic animals, the majestic soaring Falcon and fleet-footed Gazelle. In September 2018, the group launched Note e-POWER NISMO S car in Japan. The car offers a number of driving modes that allow for different driving styles for drivers. In the same month, the group launched two new vehicles, the Nissan Navara Dark Sky Concept and the Nissan Navara N-Guard. In August 2018, the group launched Nissan Terra, the intelligent frame-based SUV. The all-new Terra combines engine performance and a seven-seat spacious interior and advanced Nissan Intelligent Mobility technology, which allow customers for long journeys.
Strategic initiatives
The group is taking various strategic initiatives such as opening of production facility and new partnership agreement to drive its growth and strengthen its operations. In October 2018, the company opened a new business unit in Latin America. The new unit will work with commercial partners (importers) in countries of Latin American to consolidate Nissan's presence and delivery of high quality standards for product, customer service and after sales service. In the same month, Nissan Dream Classroom has opened at Primary School of Ludian County in Yunnan Province in China. Nissan Dream Classroom in China has six modules and consists of 17 courses including automotive design, history, manufacturing and the environment. In September 2018, Renault-Nissan-Mitsubishi entered into a technology partnership with Google. Under the partnership, any vehicles sold by Renault-Nissan-Mitsubishi in many markets will utilize Android, the operating system, and provide turn-by-turn navigation with Google Maps. It also has
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the ability to answer calls and texts, control media, find information, and manage vehicle functions with voice using the built in Google Assistant. In August 2018, the group invested JPY 170 million on its Smyrna, Tennessee and Canton, Mississippi plants to support production. In July 2018, the group began the production of Nissan Frontier in Argentina and Canada due to increase in global demand.
Threat
Increase in raw materials costs
The increasing prices of raw materials could affect the company’s business. The major raw materials used include steel, copper, aluminum, lead, resins, and platinum group metals. It also uses plastic finishers, glass and consumables and fuels. In addition, its manufacturing facilities rely principally on natural gas, electrical power and other energy sources. The key raw materials used by the company include rolled steel, aluminum and electronic components. As per the Bureau of Labor Statics, producer price indexes for core raw material inputs such as rolled steel, primary aluminum, plastic materials and resins have increased by 95.81%, 90% and 85.27% respectively for the last decade. Thus rising raw material costs could have a major impact on the operational costs of the company, which could not be easily transferred to the customers.
Competition
The worldwide automotive market is highly competitive. Nissan faces strong competition from other automotive manufacturers such as Bayerische Motoren Werke AG (BMW Group), Ford Motor, General Motors, Honda Motor, Isuzu Motors, Kia Motors, Mazda Motor, Mitsubishi Motors, Navistar International, PSA Groupe, Suzuki Motor, Toyota Motor, and Volkswagen, among others. The competition among various auto players is likely to intensify in light of continuing globalization and consolidation in the worldwide automotive industry. The factors majorly impacting competition include product quality and features, the amount of time required for innovation and development, pricing, reliability, safety, fuel economy, customer service and financing terms. Thus, increased competition may lead to lower vehicle unit sales and increased inventory, which may create pricing pressure on Nissan and adversely influence its financial condition and results of operations.
Unfavorable fluctuations in foreign currency exchange rates
The group’s finished cars are produced in 19 countries and regions, and are sold in more than 170 countries. The group's procurement activities for raw materials, parts, components and services are conducted in many countries. As the consolidated financial statements of the group are calculated and presented in Japanese Yen, the appreciation of the yen against other currencies adversely affects group's financial results of operations, in general. In contrast, the depreciation of the yen against other currencies favorably affects group's financial results of operations. Any sharp appreciation of the currencies of countries where the group manufactures vehicles could lead to increases in production costs that would adversely affect the Nissan's competitiveness. The group may utilize derivative transactions for the purpose of hedging its exposure to risks such as fluctuations in the foreign exchange rates of its receivables and payables denominated in foreign currencies. However, the group might miss potential gains that could result from seizing the market opportunities to profit from such fluctuation in exchange
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rates. Therefore, any unfavorable fluctuations in the foreign currency exchange rates against the Japanese Yen could results in adverse impact Nissan's competitiveness and results of operations.
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Top Competitors
TOP COMPETITORS
The following companies are the major competitors of Nissan Motor Co., Ltd.
Bayerische Motoren Werke AG Ford Motor Company General Motors Company Groupe PSA Honda Motor Co., Ltd. Isuzu Motors Limited Kia Motors Corporation Mazda Motor Corporation Mitsubishi Motors Corporation Navistar International Corporation Suzuki Motor Corporation Toyota Motor Corporation Volkswagen AG
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Company View
COMPANY VIEW
A statement by Mr. Hiroto Saikawa, the President and Chief Executive Officer at Nissan Motor Co., Ltd., is given below. The statement has been taken from the group’s Annual Report for FY2018.
On March 26, Nissan received operational improvement orders from the Japanese Ministry of Land, Infrastructure, Transport and Tourism (MLIT) related to non-conformities in the final vehicle inspection process at our vehicle manufacturing plants in the Japan market. With our customer’s peace of mind as our top priority, the company is taking this issue seriously and is committed to restoring the trust of our customers.
The entire company is focusing its efforts on these countermeasures to prevent any reoccurrence of these issues. We are reviewing and discussing the progress of these measures at our monthly Executive Committee meetings, and giving additional direction whenever necessary to ensure that they are effectively implemented.
In addition to those countermeasures in the assembly lines related to the final inspection process and the recently discovered issues, we are enhancing the audit scheme in order to detect issues and make necessary improvements. Furthermore, the company is taking comprehensive, company-wide measures to strengthen compliance for the future.
FY2017 Updates
In fiscal year 2017, following the capital tie-up with Mitsubishi Motors, Nissan launched Nissan M.O.V.E. to 2022, the new six-year midterm plan.
In fiscal year 2017, Nissan’s global sales volume outpaced total industry volume, increasing 2.6% to 5.77 million units. W e achieved steady growth while promoting and accelerating Nissan Intelligent Mobility, our key initiative for innovation.
As a fundamental pillar for steady growth, Nissan continued to offer new products and technologies in fiscal year 2017. This included the global launch of the new Nissan LEAF. In Japan, we introduced the Serena e-POWER. The X-Trail in Japan and the Rogue in the U.S. are now offered with ProPILOT. We introduced a new model, the Datsun CROSS, and in China, where the local brand market is growing, our local brand Venucia introduced the D60 and M50V.
Progress of Nissan M.O.V.E. to 2022
Nissan M.O.V.E. to 2022 has two missions: one is to achieve steady growth, and the second is to advance the technology and business evolution sweeping the automotive industry. During the first year of the plan, we made steady progress within each mission.
In terms of steady growth, one of the initiatives is a focus on China. T o respond to the country’s growth potential, our joint venture launched its midterm plan, DFL TRIPLE ONE Plan, to establish a foundation for future business. One objective of the plan is to increase annual sales by 1 million units by 2022.
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On the product side, we are focusing on growing the sales of our pick-up trucks and frame-based SUVs, which have been inherent strengths for Nissan. Nissan’s sales growth in the previous year was steady, and we will double the growth, driven by the introduction of the new Terra and by increasing sales of the Titan in the U.S.
In addition to driving steady growth, we will increase our technology presence through Nissan Intelligent Mobility. In the area of electrification, the new Nissan LEAF was launched in Japan and deployed globally. The NOTE e-Power and Serena e-Power are accelerating our electrification in Japan.
In China, the EV market is rapidly expanding. Our joint venture’s EV sales exceeded 20,000 units in calendar year 2017, more than three times the previous calendar year. In fiscal year 2018, we will introduce a top-level version of the new Nissan LEAF with longer range and increased power, along with the Sylphy Zero Emission in China. As a result, our sales volume is expected to double.
Alongside electrification, we are expanding our driver assist technology ProPIL OT globally with the new Nissan LEAF, X-Trail, and Rogue. In fiscal year 2018, ProPILOT will be offered on the new Altima, Qashqai, Rogue Sport and INFINITI QX50, and we will continue equipping models in the U.S. and Europe with this technology.
In the area of mobility services, we began conducting field tests of “EasyRide” autonomous driving in Japan with our partner DeNA . These tests are a significant first step to enabling customers to experience real services and technologies. In addition, through the Renault-Nissan-Mitsubishi alliance, we signed a memorandum of understanding with DiDi to explore the possibility of cooperating on a new electric vehicle car-sharing program in China.
Nissan continues to leverage the benefits of the Renault-Nissan-Mitsubishi alliance, which is essential for Nissan’s future growth and mid-term activities. T o create more synergies, the alliance announced accelerated convergence beginning in fiscal year 2018 in several key functions including engineering, manufacturing, purchasing quality/total customer satisfaction (TCS), after sales and business development. As an equal partner, Nissan will be proactively involved in the delivery of synergies and convergence, in order to maximiz e the benefits of the alliance, respecting each members’ independence and autonomy.
FY2018 Actions
In fiscal year 2017, Nissan introduced a number of initiatives under the new midterm plan Nissan M.O.V.E. to 2022. At the same time, we f aced unexpected challenges, including the recall and suspension of production and shipments following the final vehicle inspection issue in Japan, as well as inventory adjustments due to the decline in the U.S . market. As a result, we reported a reduced operating profit for the fiscal year.
In fiscal year 2018, Nissan is committed to addressing these issues and advancing our midterm initiatives. We will adhere to the PDCA (plan, do, check and action) cycle and enhance the business foundations. We will improve quality of sales and brand value, promote digitalization to improve customer experience and internal processes, and develop a robust corporate culture with the highest ethical standards and
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compliance awareness. These are fundamental for the successful execution of the midterm plan. Through these actions, Nissan will achieve steady growth.
Further supporting this growth, in fiscal year 2018, our global retail volumes are expected to increase by 2.7% to 5.925 million units. Looking across the regions, we forecast a decline in sales in the U.S. and Europe for this fiscal year, but aim to offset this by sales growth in Japan, China, Latin America, ASEAN and other markets.
Nissan will also continue to launch attractive new products and expand new technologies. In addition to the global launch of a top-range version of the new Nissan LEAF, the new Altima in North America, and the Sylphy Z ero Emission in China will go on sale. We are offering ProPILOT technology on Qashqai and Rogue Sport. INFINITI QX50 will be equipped with ProPIL OT and the new variable compression ratio engine, VC -Turbo unit. We will also launch a new frame-based SUV Terra and the Kicks in the U.S.
Overall, we are determined to address the remaining challenges and solidify our strong position for steady growth. We will adapt to changes in the business climate, while expanding our business in growing markets and enhancing profitability in mature markets. At the same time, Nissan will continue to increase its readiness for further technological innovation and business evolution.
Thank you for your continued support.
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Locations And Subsidiaries
LOCATIONS AND SUBSIDIARIES
Head Office
Nissan Motor Co., Ltd. 1-1-1, Takashima, Nishi-ku YOKOHAMA-SHI Kanagawa YOKOHAMA-SHI Kanagawa JPN Phone:81 45 5235523 Fax:81 45 5235771 www.nissan.co.jp
Other Locations and Subsidiaries
CIDEF Argentian S. A. Avenida Fondo de la Legua 1232 1640 Martinez Pcia. de Buenos Aires ARG Phone:541 792 0020 00 Fax:541 733 2194 7
Kemptener Mashcinenfabrik GmbH Reinhartser Strasse 1 87437 Kempten DEU Phone:49 831 787 250 Fax:49 831 787 276
Modern Motors Trading and Distributing Co. 26. El Messaha Street Dokki-cairo EGY Phone:20 2348 8450 Fax:20 2348 9032
Nissan Adria d. o. o. Siovenska 54 61000 Ljbljana SVN Phone:386 1 133 51 69 Fax:386 1 133 70 16
Nissan Canada, Inc. 5290 Orbitor Drive Mississauga Ontario Mississauga Ontario CAN Phone:1 800 387 0122 Fax:1 905 629 6553 www.nissan.ca
Nissan Forklift Europe B.V. Hornweg 32 Amsterdam Amsterdam NLD
Nissan France S.A. 8 Avenue Jean d'Alembert Trappes
Nissan Motor Co., Ltd. 1-1, Morinosatoaoyama Atsugi-shi
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Trappes FRA www.nissan.fr
Kanagawa Kanagawa JPN
Nissan Motor Co., Ltd. 2, Takara-cho Kanagawa-ku Yokohama-shi Kanagawa Yokohama-shi Kanagawa JPN
Nissan Motor Co., Ltd. 2-23 Natsushima-cho Yokosuka-shi Kanagawa Kanagawa Kanagawa Kanagawa JPN
Nissan Motor Co., Ltd. 2500, Kamigamou Kaminokawa-machi, Kawachi-gun Tochigi Tochigi JPN
Nissan Motor Co., Ltd. 386, Shimokawa-aza-Otsurugi Izumi-cho Iwaki-shi Iwaki-shi JPN
Nissan Motor Co., Ltd. 4-1, Asamizodai 1-chome Minami-ku Sagamihara-shi Kanagawa Sagamihara-shi Kanagawa JPN
Nissan Motor Co., Ltd. 48-1, Rinnai Rikubetsu-cho Ashoro-gun Hokkaido Ashoro-gun Hokkaido JPN
Nissan Motor Co., Ltd. 560-2, Okatsukoku Atsugi-shi Kanagawa Kanagawa JPN
Nissan Motor Co., Ltd. 8, Nishiki-cho Naka-ku Yokohama-shi Kanagawa Yokohama-shi Kanagawa JPN
Nissan Motor Co., Ltd. 8-3, Shinhama-cho Kanda-machi Miyako-gun Fukuoka Miyako-gun Fukuoka JPN
Nissan Motor Co., Ltd. Beijing Office 302 Beijing International Club Office Tower No.21 Jian Guo Men Wai Street Beijing 100020 CHN Phone:86 10 6532 2311 Fax:86 10 6532 2339
Nissan Motor Company (Australia) Pty. Ltd. Locked Bag 1450 Dandenong South Melbourne
Powerlift (Nissan) Pty., Ltd. 60-62 Alexander Avenue Taren Point New South Wales 2229
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Victoria Melbourne Victoria AUS Phone:61 3 97974111 Fax:61 3 97974400 www.nissan.com.au
AUS Phone:61 25 401 666 Fax:61 25 401 320
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- Company Overview
- Key Facts
- Business Description
- History
- Key Employees
- Key Employee Biographies
- Major Products & Services
- SWOT Analysis
- Top Competitors
- Company View
- Locations And Subsidiaries
