Marketing Lemonade

7/2/2019

Marketing Lemon Fresh Lemonade

Lemon-Fresh Lemonade has high quality ingredients to deliver fresh all-natural lemonade. Our company uses products from organic farms. Advertising, Public relations, direct marketing, and outdoor advertising are four methods that align best with our target segment.

Advertising:

Advertising is one of the greatest quality components to any product. The way a product is advertised will make a product successful or unsuccessful. Initially we need to find our ideal customer and make sure we target them. Advertising on distinct social media sites will get our name known. In advertising our product must let our customer know that our Lemon-Fresh Lemonade is better and any other Lemonade. Free samples can be sent to bloggers and YouTube artists as they can influence people who read and watch their content.

Public Relations:

It is key segment in any industry because the customer needs to be satisfied by the purchased product and we should provide him the best service. A Public Relation manager will act as mediator between public and enterprise. Our mediator with our best customer service, only then the firm will get good name and fame in the market.

Direct Marketing:

Is a process of marketing that uses direct contact with the public or customers through pamphlets, advertisements, television ads. It is beneficial to promote the product in the market and to get profits. We ca offer direct links our website. First time visitors who provide an email can be emailed a discount coupon for purchase.

Outdoor Advertising:

Options for outdoor advertising such as billboards, signs, handing out flyers as well as having an employee advertise the product outside of a grocery store. Outdoor advertising is the best way one can directly attract customers attention. Giving free samples is also a great way of outdoor advertising.

Lemon-Fresh will promote our product through coupons and samples. We believe that consumers love coupons and samples because it is a low risk opportunity to try a new product. We also feel that we will keep our loyal customers as well as gain new customers with these two types of promotions.

Coupons:

Lemon-Fresh will use coupons to promote our lemonade which will increase sales and customer loyalty. Coupons are widely available, easily assessable and can be distributed in multiple manners. Customers love coupons and through the use of coupons we can help build our customer database. Coupons are considered to be an exclusive offer and not a discount or price reduction to consumers. Therefore, coupons are one effective way to promote our product.

Samples:

Samples provide a wealth of information. Through samples not only does Lemon-Fresh get consumer feedback on our product, but also increases our consumer base. Samples give Lemon-Fresh an opportunity to learn more about our target market and how we can improve the product and increase its exposure. Therefore, samples give consumers a risk-free opportunity to try our product, which will lead to increased sales.

Socially-conscience and involved with the community:

Lemon-Fresh is deeply involved with the community. We believe that an organization where we all care for each other, and the local community works better, therefore we organize charity events such as feeding those in need on special days as Thanksgiving. This activity helps promote a social conscience culture. Lemon-Fresh also promotes education and do so by hiring young students who are seeking to earn some money while attending school. We give priority to students in the hiring process and provide flexible schedules to enable them to continue to go to school.