Marketing Vehicles

MarketingVehicles.docx

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Use this worksheet to outline your marketing schedule, listing each type of marketing vehicle, the frequency with which you use it, and what it costs you annually. This is the basis of your marketing budget and will be used in the Financials section of your business plan.

VEHICLE SPECIFICS	FREQUENCY	COST PER YEAR
Professional Assistance
Marketing/PR Consultants
Advertising Agencies
Social Media Specialists
SEO Specialists
Graphic/Web Design
Brochures/Leaflets/Flyers
Signs/Billboards
Merchandising Displays
Sampling/Premiums
Media Advertising
Print (newspaper, etc.)
Television and Radio
Online
Other Media
Phone Directories
Advertising Specialties
Direct Mail
Website
Development/Programming
Maintenance and Hosting
Trade Shows
Fees and Setup
Travel/Shipping
Exhibits/Signs
Public Relations Activities/Materials
Informal Marketing/Networking
Memberships/Meetings
Entertainment
Other
Total		$

Often the best marketing vehicles are not the most obvious or the most expensive. A large ad in a specialty publication may prove far more effective and less expensive than a small one in a general newspaper. Building a presence on a social media site targeted to a specific audience can bring better results than being on the most popular social media sites.

You may want to consult the Standard Rate and Data Service to find names and advertising rates of specialty and general publications. To find information on trade shows, look online for trade organizations in your industry.