Business Plan

TABLE 11-3 Common Bases of Market Segmentation

Demographic
Age	Gender			Race		Ethnicity		Income			Education
Occupation		Family size			Family life cycle		Religion			Social class
Psychographic
Personality attributes				Motives				Lifestyles
Geographic
Region			Urban, suburban, rural			Market density			Climate
Terrain			City size			County size			State size
Behavioristic
Volume usage		End use			Benefit expectations		Brand loyalty			Price sensitivity