Marketing thinking challenges

Marketing Thinking (MT) Challenge 8.3: Creating a Listening Dashboard

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Choose any two brands of interest. Identify the various related online communities and sites that you think would be interesting to listen in on. Then, go to one of the dashboard websites and create a listening dashboard for the brands you have chosen. Print out you’re dashboard reports, the steams of conversations, and analytics. What are they talking about? How could you participate? Who is the top influencer?

Examples of dashboard websites include: Brand24, Klipfolio, Socialbakers, Dasheroo, Peoplebrowsr, Hootsuite, Tweetdeck, and Seesmic Desktop. Suggested links are provided below.

Figure: Setting Up a Listening Dashboard

Brand24:

https://brand24.com/

Klipfolio:

https://www.klipfolio.com/resources/dashboard-examples/social-media/performance

Socialbakers:

http://www.socialbakers.com/resources/client-stories/

Peoplebrowsr:

http://www.peoplebrowsr.com/

Hootsuite:

http://signup.hootsuite.com/pro-ent-na-english-r9/?&mkwid=sDAsRitua_dc&pcrid=47939840374&pkw=hootsuite&pmt=e&Last_Associated_Campaign__c=701a0000002JYXR&utm_source=google&utm_medium=cpc&utm_campaign=hootsuite_pro_google_search_usa_english_branded_alpha&gclid=CLTZmuHZ8ssCFRFZhgod3ugISg

Tweetdeck:

https://support.twitter.com/articles/20169620#

Seesmic-Desktop:

http://seesmic-desktop.en.softonic.com/

Social Media Management Tools:

https://blog.dashburst.com/best-social-media-management-tools/

http://blog.visual.ly/15-tools-every-social-media-manager-should-use/

http://blog.woorank.com/2014/08/list-of-50-free-social-media-tools/#socialmediamanagement