Marketing thinking challenges

Marketing Thinking (MT) Challenge 8.1: Persuasive Marketing Communications

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Identify a product oriented company and a service company that you believe exhibits the use of persuasive tactics in their marketing communications. For each company, explain technically what forms of persuasion they are using and the expected outcome(s). Then explain how you believe these practices may be contributing to or detracting from their reputation within their respective industries.

Figure: Skeptic