Marketing thinking challenges

Marketing Thinking (MT) Challenge 7.2: Brand Communities

______________________________________________________________________________

Go online and identify brand communities for a product, service, and a B2B company. Provide evidence (via the practices they are engaging in) for each of the brand communities that they actually exists. Are they using some of the suggested strategies ideas from the PowerPoint? If so, which ones? Are they using other strategies that weren’t presented? Describe them. Which strategies do you think are effective and which ones aren’t? Explain why. What other ways could the marketer participate (contribute) in each of these situations?

Figure: Online Brand Communities