Marketing Thinking Challenge

Marketing Thinking (MT) Challenge 6.3: Thinking through Participatory Marketing (PM)

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Choose any product or service situation of interest. Research the situation and identify the various entities that might have a vested interest in the situation. Map out a collaborative network, provide a description of each of the participants, and explain why your collaborative network would work best for this situation. As part of your description, explain how each of the members of the network would contribute and benefit from their participation. In what forms would the contributes and benefits come? Explain how you, as the marketer, could increase their benefits through your participatory role(s). What forms of participation could you contribute to the process? Be explicit.

Figure: Participating