Marketing thinking challenges

Marketing Thinking (MT) Challenge 11.1: A Return to the Bartering System

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To get a better understanding of the role money plays in terms of price and today’s marketplace, consider how things would be different if all exchanges took place based on bartering and money didn’t exist. What would be the differences in the marketplace both small and large? How would your marketing be different? What would strategy involve in a bartering system?

Figure: A Marketplace Where “Pure Bartering” Takes Place