The GrAde Marketing Assignment #3

F. Marketing Objectives (within the Goals and Tactics table; see example below)

Show marketing objective for B2C plan. An objective is more specific than a strategy, but not as detailed as a SMART goal.

****For example: “become the preferred brand among target segments…” A SMART goal is much more specific (see below). Objectives may be separate or serve as the heading for the goals/tactics tables that capture your 4P’s marketing plan (see example below.)

G. Marketing Goals and Tactics (within the Goals and Tactics; example below)

Here is where you reference your 4Ps tactics (action items to achieve your

goals). Within one table, list 3 total marketing goals (written in

SMART terminology (Specific, Measurable, Attainable, Realistic and Timebound). Your plan should list at least 3 tactics that you will use to achieve each goal.

****An example of a marketing tactic is: “$12 million for consumer advertising.” (Feel free to take reasonable guesses

at budget amounts). Organize your tactics by goal under the Objectives in a table

such as the following example. (NOTE: example shows only 1 objective and 2

goals; your plan MUST include minimum of 2 objectives with 3 goals each and 3

tactics per goal).

Example of Graph is on NEXT PAGE