marketing strategy for Wetest

Marketing Strategy for WeTest in Finland

With Tencent’s acquisition of 84.3% of Supercell, one of the most successful

mobile gaming company, WeTest could be implemented into testing and optimizing

Supercell’s game development stages. An overview of WeTest platform and its

benefits could be launched on supercell’s website. Not only serving as a powerful

example, it would build word of mouth once its revenue report shows an efficient

reduction of cost from utilizing WeTest. As it gains more awareness and is being

presented to wider audiences (local developers), more precise adjustments and

improvements could be produced from users ’feedbacks, and this process would

constantly drive for a better product.

Publishing positive reviews from renowned names could also establish popularity

of the product. What’s App, Facebook, YouTube, and twitter remains the top

mainstream social media in Finland and by spreading the advantage of WeTest

through complimenting posts, tutorial videos, and ads that propose free partial

services, the name of the brand will be planted in people’s minds so that they will

tend to think of this platform once they are in need of such services. Even creating

WeTest’s own forum where developers could engage in conversations on their works

and discuss the usage of WeTest could also help build a larger network of loyal users.

Attending B2B sections of global game exhibitions, such as E3, Gamescom,

GDC, etc., would create direct chances to introduce and demonstrate our product to

game developers and offer them free initial try outs in exchange of their

recommendation on developer’s sites and forums such as GitHub and Quora, so that

small companies and independent developers could become acquainted with WeTest.

By employing SEO on two of Finland’s largest search engine (google.fi/&

fl.search.yahoo.com/), organic traffic could be generated. Not only using branded

keyword “WeTest” could it lead to our website, other keywords such as “automated

testing”, “functionality testing”, and “application performance testing “could help

increase the traffic.