Module 04 Course Project - Action Programs, Financial Projections and Budgets

Looking through McDonald’s websites, one gets the sense that while the company targets all burger lovers, it zeroes in on the youthful demographic and also those who are primarily health conscious. McDonald’s takes extra pains to list the nutritional content of its products, from burgers to salads, and even provides a nutrition calculator to help calculate calorie count, fat, carbs, and proteins. Wendy’s, on its part, targets those who are interested in consuming fresh chicken or beef burgers. The company claims it never uses frozen beef, instead utilizing fresh product always. It also provides a nutrition guide for those keen on watching their intake. Finally, Burger King outdoes itself in advertising to flame-grilled sandwich lovers. The site shows a fantastic array of burgers, nuggets, and assorted fast-foods, all targeting meat lovers.

Unlike McDonald’s and Wendy’s, Burger King does not prominently list a nutrition tab for those interested in checking their nutritional intake. But while it does not pretend to offer healthy alternatives, it does use mouth-watering images to depict the kind of meal that one can expect to find on their menu. Both Burger King and McDonald’s feature promotional offers that promise value for money even as they are listed as limited time offers. All three fast food websites offer combos at friendly rates. When customers perceive that they are getting great deals or limited offers, they are more likely to indulge themselves in catching these deals while they last. Wendy’s goes on to offer a digital ordering tool that is supposed to make the experience at this store much more pleasant by skipping the line. This strategy helps the company reach its tech-savvy clientele who expect fast food to actually be delivered fast.

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