Digital Analytics Research Report and Recommendations
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Marketingresechrubric.docxCriteria (Rubric)
1. Create a title page and table of contents with all required information that is correctly formatted.
2. Write an Executive Summary that includes a brief and concise overview of the research question, business problem, key results, and recommendation.
Research Question: How can Equifax create better security measures in order to protect customer information and regain their trust?
3. Describe the research methods in sufficient detail. (use at least 4 listening tools)
4. Describe the results of the listening plan data analysis in sufficient detail and with accompanying charts and graphs.
5. Provide final conclusions and a business recommendation that logically addresses the business challenge.
6. Develop an appendix with a properly formatted bibliography and references.
7. Develop and deliver a presentation on the key findings (executive summary).
9. Clarity, writing mechanics, and formatting requirements
