BUSINESS RESEARCH ASSIGNMENT

Target Market -

Your Company’s Target Market:

Identify and specifically describe (geographic, psychographic, demographic) the primary target market for your company.

Product /Service -

Your Company’s Products/ Services:

Briefly, describe the products or services your company provides for its target market?

Needs and Wants – Benefits and Features –

Describe how your company’s product/service meets the needs and wants of its target market. What utility does it satisfy (View your text).

Price -

Your Company’s Pricing Strategies:

Select the type of pricing method your company uses (view your text).

Define the pricing strategy and then give an example of why you think this is the strategy they use.

Place/Distribution - This element of the 4”Ps” can identify both the logistics of getting a product to market and where the product will be sold. For this exercise, research “place” from the standpoint of “retail outlets” -

Your Distribution Strategy:

Does your company use intermediaries? Give an example?

What type of retail outlets does it use? (See Retail Store Formats in textbook). Explain your answer and give an example.

Promotion - How does your company go about promoting its product to the target customer? Examine the promotional mix (personal selling, advertising, direct marketing, public relations, sales promotion, and social media) used for this product.

Your Company’s Promotional Mix

Choose a video or commercial advertisement. Include the web link.

Briefly analyze this strategy:

What is the core message of the promotion?

What advertising appeals does it use (View your textbook). Identify and define appeal type, give an example from your video.

Besides video/commercial advertising, identify two other promotional strategies your company uses. (View your textbook). Identify, define and give an example of each promotional strategy.

Marketing Mix and Competitive Advantage?

Based on your marketing research, do you think your company has developed a strong marketing mix and thus created a competitive advantage? State your position and then give three reasons and evidence that defend your position.

Position:

Reason and evidence that defends your position:

1.

2.

3.

List References using APA Reference Page format -

Include all resources you used to develop this worksheet here – use APA Reference Page Formatting. At least two sources.

Professionalism and format –

Table looks neat and professional. Spacing is accurate and in appropriate relationship to text. No excessive white space and headings and text are on same page.

Total Points