Marketing Research VI

MAR 3231, Marketing Research 1

Course Learning Outcomes for Unit VI Upon completion of this unit, students should be able to:

6. Discuss guidelines for utilizing appropriate sample sizes. 6.1 Identify factors to consider when determining sample size. 6.2 Determine sample size for a specific scenario.

7. Summarize key sampling methods used in marketing research.

7.1 Explain the role of sampling in the research process. 7.2 Examine the differences between probability and non-probability sampling. 7.3 Determine the appropriate sample design for a specific scenario.

Course/Unit Learning Outcomes

Learning Activity

6.1 Unit Lesson Presentation; “Sample Size in Statistics: How to find it;” Scholarly Activity

6.2 “Sample Size in Statistics: How to find it;” Scholarly Activity

7.1 Unit Lesson Presentation; “Five Steps in Creating a Survey Sampling Plan;” “What is Sampling Plan and its Application in Market Research?;” “Statistical Inference Used in Market Research;” Scholarly Activity

7.2

Unit Lesson Presentation; “Difference Between Probability and Non-Probability Sampling;” “Probability Sampling: Definition, Types, Advantages, and Disadvantages;” “Non-Probability Sampling: Definition, Types;” Scholarly Activity

7.3 “Five Steps in Creating a Survey Sampling Plan;” “What is Sampling Plan and its Application in Market Research?;” Scholarly Activity

Required Unit Resources In order to access the following resources, click the links below: Andale. (2017). Non-probability sampling: Definition, types. Retrieved from

http://www.statisticshowto.com/non-probability-sampling/ Andale. (2017). Probability sampling: Definition, types, advantages, and disadvantages. Retrieved from

http://www.statisticshowto.com/probability-sampling/ Andale. (2017). Sample size in statistics: How to find it. Retrieved from http://www.statisticshowto.com/find-

sample-size-statistics/ Bhasin, H. (2016). What is sampling plan and its application in market research? Retrieved from

http://www.marketing91.com/sampling-plan/ Catoiu, I., Stanciu, O., & Tichindelean, M. (2010). Statistical inference used in marketing research. Studies in

Business and Economics, 5(3), 130–136. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=80448982&site=ehost-live&scope=site

Dobney.com. (n.d.). Understanding market research samples and sampling methods. Retrieved from

http://www.dobney.com/Research/sampling.htm

UNIT VI STUDY GUIDE

Sampling Design and Procedures

MAR 3231, Marketing Research 2

UNIT x STUDY GUIDE

Title

Research LifeLine. (2012). Five steps in creating a survey sampling plan. Retrieved from http://cdn2.hubspot.net/hub/58820/docs/rl_process_wp_five_step_sampling.pdf

Surbhi, S. (2016). Difference between probability and non-probability sampling. Retrieved from

http://keydifferences.com/difference-between-probability-and-non-probability-sampling.html

Unit Lesson The unit lessons for this course are presented through interactive presentations.

Unit VI Lesson Unit VI Lesson PDF