Marketing Research VII

MAR 3231, Marketing Research 1

Course Learning Outcomes for Unit VII Upon completion of this unit, students should be able to:

1. Discuss marketing research’s primary business functions. 1.1 Describe how ethics play a role in marketing research.

8. Examine the marketing research process as an information-gathering process.

8.1 Analyze ethical implications when gathering information.

Course/Unit Learning Outcomes

Learning Activity

1.1 Unit Lesson Presentation; “Ethical Considerations of Marketing Research;” “The Ethics of Marketing Research: Can I? Should I? Would I?;”Case Study

8.1 Unit Lesson Presentation; “Ethical Issues Encountered by Marketing Researchers in India;” “Forewarning & Debriefing as Remedies to Deception in Consumer Research: An Empirical Study;” Case Study

Required Unit Resources In order to access the following resources, click the links below: Fodness, D. (2005). The ethics of marketing research: Can I? Should I? Would I? Retrieved from

http://www.marketingprofs.com/5/fodness1.asp Handa, M., & Vohra, A. (2010). Ethical issues encountered by marketing researchers in India. Journal of

Management Research, 10(3), 135–150. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=60203587&site=ehost-live&scope=site

Klein, J. G., & Smith, N. C. (2004). Forewarning and debriefing as remedies to deception in consumer

research: An empirical study. Advances in consumer research, 31(1), 759–765. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=35923723&site=ehost-live&scope=site

Masters, T. (n.d.). Ethical considerations of marketing research. Retrieved from

http://smallbusiness.chron.com/ethical-considerations-marketing-research-43621.html

Unit Lesson The unit lessons for this course are presented through interactive presentations.

UNIT VII STUDY GUIDE

Ethics in Marketing Research

MAR 3231, Marketing Research 2

UNIT x STUDY GUIDE

Title

Unit VII Lesson Unit VII Lesson PDF

Suggested Unit Resources In order to access the following resource, click the link below: The following article is a great example of ethical implications in research. Kimmel, A. J., Smith, N. C., & Klein, J. G. (2011). Ethical decision making & research deception in the

behavioral sciences: An application of social contract theory. Ethics & Behavior, 21(3), 222–251. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=a9h&AN=60828094&site=ehost-live&scope=site