Marketing Research III

MAR 3231, Marketing Research 1

Course Learning Outcomes for Unit III Upon completion of this unit, students should be able to:

2. Discuss basic research designs as applied to research in marketing. 2.1 Discuss how the SWOT analysis contributes to marketing and management decision-making.

3. Differentiate between exploratory, descriptive, and causal research designs.

3.1 Explore the differences between exploratory, descriptive, and causal research designs. 3.2 Discuss which research designs would benefit a specific company.

Course/Unit Learning Outcomes

Learning Activity

2.1 Unit Lesson Presentation; ”Benefits of SWOT Analysis;” “SWOT Analysis: What it is and When to Use it;” Scholarly Activity

3.1

Unit Lesson Presentation; “The Research Design is the Methodology and Procedure a Researcher Follows to Answer Their Sociological Question;” “Demystifying the Research Process: Understanding a Descriptive Comparative Research Design;” “A Study on Occupational Stress and Quality of Work Life (QWL) in Private Colleges of Oman (Muscat);” “1.3 Exploratory, Descriptive and Explanatory Nature of Research;” “Exploratory Research;” Scholarly Activity

3.2 Scholarly Activity

Required Unit Resources In order to access the following resources, click the links below: Cantrell, M. A. (2011). Demystifying the research process: Understanding a descriptive comparative research

design. Pediatric Nursing, 37(4), 188–189. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=a9h&AN=64448031&site=ehost-live&scope=site

Hans, A., Mubeen, S. A., Mishra, N., & Al-Badi, A. H. H. (2015). A study on occupational stress and quality of

work life (QWL) in private colleges of Oman (Muscat). Global Business & Management Research, 7(3), 55-68. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=113006185&site=ehost-live&scope=site

MeanThat. (2016, March 17). 1.3 Exploratory, descriptive and explanatory nature of research [Video file].

Retrieved from https://www.youtube.com/watch?v=FlBFdEgrTBM Click here to access a transcript for this video. Pestleanalysis Contributor. (2016). Benefits of SWOT analysis. Retrieved from

http://pestleanalysis.com/benefits-of-swot-analysis/ The research design is the methodology and procedure a researcher follows to answer their sociological

question. (n.d.). Retrieved from https://online.columbiasouthern.edu/CSU_Content/courses/Business/MAR/MAR3231/17G/UnitIII_Det erminingTheResearchDesign.pdf

UNIT III STUDY GUIDE

The Research Design

MAR 3231, Marketing Research 2

UNIT x STUDY GUIDE

Title

Research Methodology. (n.d.). Exploratory research. Retrieved from http://research- methodology.net/research-methodology/research-design/exploratory-research/

Fallon, N. (2017). SWOT analysis: What it is and when to use it. Retrieved from

http://www.businessnewsdaily.com/4245-swot-analysis.html

Unit Lesson The unit lessons for this course are presented through interactive presentations.

Unit III Lesson Unit III Lesson PDF

Suggested Unit Resources In order to access the following resources, click the links below: To learn more about descriptive research strategies, take a few minutes to read the article below. It provides a great discussion of some of the methods used in this type of research. The following article discusses some of the methods used in exploratory research design. FluidSurveys Team. (2014). Exploratory research: What is it? And 4 ways to implement it in your research!

Retrieved from http://fluidsurveys.com/university/exploratory-research-4-ways-implement-research/ Wickford, H. (n.d.). Descriptive research strategies. Retrieved from

http://smallbusiness.chron.com/descriptive-research-strategies-12107.html