Marketing ressearch

Use the data listed below (car ratings and purchase

decision

) to perform a regression

model and

interpret the result.

Linear

Regression

Standardized

Regression

Excel

Regression

Analysis

Value

Exterior

Interior

Comfort

Performance

Reliability

Buy

3

3

3

3

5

4

0

1

2

2

2

2

2

0

3

5

4

4

4

5

1

1

4

5

5

1

3

0

3

5

5

3

5

1

0

5

5

5

5

5

5

1

4

4

3

4

5

4

1

4

2

2

5

3

5

0

1

1

3

4

4

1

0

4

1

4

4

4

4

1

3

2

4

3

4

4

0

4

4

4

5

2

3

1

4

5

5

4

5

4

1

3

4

5

2

4

3

0

4

5

5

3

4

4

1

5

3

5

5

4

5

1

4

2

4

3

3

3

1

3

4

2

4

4

4

0

1

4

3

3

3

5

0

5

4

5

2

2

3

1

2

2

2

2

3

3

0

4

3

5

4

5

4

1

5

5

5

5

5

4

1

5

5

5

5

4

5

1

1

2

3

1

1

1

0

5

5

4

5

5

5

1

4

4

5

4

4

3

1

5

5

5

3

3

4

1

3

3

5

3

5

3

1

Use the data listed below (car ratings and purchase decision) to perform a regression

model and interpret the result.

Linear Regression

Standardized Regression

Excel Regression Analysis

Value Exterior Interior Comfort Performance Reliability Buy

3 3 3 3 5 4 0

1 2 2 2 2 2 0

3 5 4 4 4 5 1

1 4 5 5 1 3 0

3 5 5 3 5 1 0

5 5 5 5 5 5 1

4 4 3 4 5 4 1

4 2 2 5 3 5 0

1 1 3 4 4 1 0

4 1 4 4 4 4 1

3 2 4 3 4 4 0

4 4 4 5 2 3 1

4 5 5 4 5 4 1

3 4 5 2 4 3 0

4 5 5 3 4 4 1

5 3 5 5 4 5 1

4 2 4 3 3 3 1

3 4 2 4 4 4 0

1 4 3 3 3 5 0

5 4 5 2 2 3 1

2 2 2 2 3 3 0

4 3 5 4 5 4 1

5 5 5 5 5 4 1

5 5 5 5 4 5 1

1 2 3 1 1 1 0

5 5 4 5 5 5 1

4 4 5 4 4 3 1

5 5 5 3 3 4 1

3 3 5 3 5 3 1