Class is: Marketing (product Policy)
1) consumer behavior
2) reasonable guidelines for setting advertising budgets
3) where promotion fits into the AIDA model
4) promotion objectives and the main effects on sales after the promotion
5) when companies spend more on advertising and promotion relative to sales
6) general guidelines concerning when direct distribution channels are better than indirect channels
7) power in channel relationships
8) four components of a customer based strategy
9) emphasis on customer acquisition vs customer retention
10) impact of customer retention on profits
11) results of poor service quality
12) service recovery and customer retention
13) iceberg principle
14) major components of sales analysis
15) problems with using sales in dollars to evaluate performance
16) problems with using sales in units to evaluate performance
17) bases for evaluating performance
18) data points important for a product manager
19) computing the break even point for a planned promotional expense
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MarketingQuestions.docx
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