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MarketingProject2.docx
Marketing Project 2: Book 3 and 4
BOOK 3
Chapter 1:
In this book, the main focus is all about the personal skills for success in the workplace. Personal skills are important in life and they can lead to everyone’s goals. Before getting to know your skills, first of all, you must know your goals in life including a short-term goal and long-term goals. The long-term goals are more important than short-term goals because they can be used to determine the rest of your life. If you are only setting the short-term goals such as “what will I do tomorrow?” or even “I do not know what my future will be like” These cannot lead you to be successful. Think like this, short-term goals are more like a job. While long-term goals are more like career. When you have your long-term goals is pretty much that you have set your benchmarks goals. These benchmarks goals are unlikely to be changed. Once you have them, you are stick with them until you can reach them. There are many items to consider when you come up with benchmark goals. For example, money such as how much salary I will get, working conditions such as working at home, outdoor, or in the company, family such as does the company located near home or not, employer such as large or small corporations, education such as bachelor or master degree is required, and career shifts such as will I be able to move up a ladder.
To set effective goals for your life, you must prioritize your lists of goals. For example, weigh out which goal is more important and urgent. Then try to reach those goals first. Let’s say that you are high school students. The long-term goal is to get a good career, finishing high school, attending a nice college, having good GPA, and earn a lot of money. To prioritize these goals, finishing high school must be the first thing that high school students have to do. Then maintain the good grades/ GPA to get accepted to their dream college. Finally, finishing college with acceptable GPA in order to get a good career that paid you well.
After talking about goals and prioritizing those goals that can help you achieve your work in future life. Now, let talk about the strengths that you will need as same as your personal skills at the workplace. The aptitude and skills that you have with you can give you a good start in the work. Aptitude is the ability that you naturally have with you. For example, calculate math in your head without using a calculator. While skills are more like what you have experienced or learned from someone or from schools. For example, speak a second and third language in Chinese and French, or using excel to calculate numbers. Having both aptitude and skills always a good way for everyone to shine brightly in the work environment.
When working in the organization, the best way to get in touch with current events, news, perhaps gossips, ability to move a ladder up is by networking with other employees and bosses or supervisors. Networking is such a good thing for every employee to do because when you have problems or need some help. Those people who you have networked with can help you with your problems. The more people you know, the more advantages you will get. Also, you can network with people outside the organization in order to gain knowledge and information that you are interested such as in the job events and career fair. This networking will open up many opportunities and help you achieve your future or long-term goals.
Another thing to keep in mind when you are networking with other people outside your workplace. Don’t forget to bring your business cards. This is important because without giving those people business cards, they will eventually forget your name just in five to ten seconds. And, this also happens to everyone that the first time you met someone, you will forget their names or perhaps how their faces look like. Maintain a positive attitude throughout networking period is encouraged because positive feelings always bring something positive such as feedback and opportunities to get a new career. Lastly, at the end of your networking, do not forget to thank you for the persons you have talked with or connected you. You can choose to say it after networking, give them a call, or send a formal thank you email or letter.
Chapter 2:
Good work starts with good management especially time management. The United States culture is considered as low context culture, which time is a key when doing business. The first thing you have to do to become a good time management is planning. To do this, it all starts with prioritizing the lists by always do things that are the most important first then followed by the least important things. For example, 1) meeting with CEO at 12 p.m. 2) complete data analysis by November 27 3) hang out with family on Saturday night 4) party with friends.
Management can also increase the efficiency of your work. The definition of efficiency is the amount of energy put into the production of something compared to what was actually produced. In other words, you produce something with little waste or unnecessary effort. Example of efficiency would be that instead of holding a meeting in a physical room and everyone has to come and discuss the topics. You would hold the meeting via chat (group chat) or email. This type of meeting would save time and commute because everyone might not be able to come on the meeting dates and the fact that the traffic in Los Angeles is horrible.
Because of all the thing such as personal issue, work environment, co-workers, and other factors, sometimes can lead employees to stress problem. Stress is an uncomfortable and disruptive mental or emotional state. Stress is normal because everyone is facing it such as on final weeks, difficult work assignments, find solutions to fix problems, and other things. There are several signs of stress such as headaches, lack of sleep, forgetfulness, anxiety, and many more. The ways to escape from stress symptoms are to deal with them by accept the changes and learn how to handle them. Think of stress as challenges you try to overcome with. If you cannot deal with them, find other people such as supervisors, coworkers, or family members to help you with.
Chapter 3:
Communication is a root of the business aspect. Good communication including verbally and nonverbally always make good professionals and perhaps advance your career goals. Writing is considered one type of communication methods, and it is an important skill that everyone should know how to write it appropriately. To become a good writer, you should organize your thoughts and ideas of what you want to say on the paper. Then, organize which section I should write first, second, third, and so on. You should also keep in mind that messages you write must be clear and easily understood by the majority of people. The best way to do it is to keep simple words because your audience can be people within your organization or outside the organization that perhaps English is not their first language. After you finish writing always proofread your papers to see if there is any grammatical error and look for spell-checking because some words sound very similar but write in different ways.
Every company will have a certain format of how to write a memorandum, an official message from one individual to another individual or to a group usually within the same company. When you are required to write one remember to double check your spellings and sentence structures because these memorandums are usually kept as records for the company. And, everything that you already finalize cannot be taken back.
In most business, the most effective way to get in touch with each other is via email. When you are working for a company and reply to customers, bosses or coworkers’ emails, you have to follow the company email format and content just like how you do with the memorandum. You want to avoid using short-cuts of words because this is a formal communication. It is not a chat that you send to your friends. Also, it is impolite to insert emoticons or emoji on emails. Your email should be neat, organize, flow, and error-free before sending it to other people.
There are many kinds of words that are using in our communication in the United States and other countries. Some of them are appropriate to use in general, but some are not. The types of words that are appropriated include Jargon words, technical words, vogue word, euphemisms, and acronyms. Jargon words are the words known to people who work in a specific field such as the grey market. Technical words are scientific or purely technical words, for example, sodium carbonate, sulfide, potassium chloride. Vogue words are hip replacements for otherwise correct words. Euphemisms are kinder, gentler words that replace harsher words, for example, sanitary engineer for a garbage collector. Acronyms are words formed by first letters of a phrase such as CSULA for California State University Los Angeles. The types of words to avoid include slang, nonwords, and vulgarity. Slang is an informal word can be useful but generally avoid them at work because some people may but know their meaning. Nonwords are more like expression such as you know, useless fillers. Vulgarity is offensive words, curse words.
Speech is another part of communication types. In the workplace, workers are often required to give presentations whether about the project that they are doing or about the organization as a whole. The best presentation involves practicing speeches by planning what should say first, second, and last. The way speakers look such as clothing, tone and volume of voice, and visual aids. Speakers always have to dress one level better than the audience. Formal dress code such as suit and tie, black pants, pencil skirt, and a blouse is acceptable and it is recommended to wear during the presentation. You should feel comfortable with the topics you are talking about by practicing your own speech several times in front of the mirror or video record.
BOOK 4
Chapter 1:
There is need to take time to adequately prepare to begin the job search since with one having a goal of what they want in mind, it is easier to identify where to start. Also, there is need to shortlist employers for preparation to have a winning interview. There is also need to carry out a research into areas of interest to identify the different job opportunities that present themselves for successful career building. This will help a person looking for potential careers to be able to identify what they feel is ideal for them. Also, a person can be able to identify the ideal position they will hold within the organization. In carrying out adequate research, a person can be able to identify the realistic statistics on what they should expect for remuneration while working so that they are not underpaid. There is need to look into different analysis and services which offer insights on the costs of services and find what options work for them and which are not suitable for them.
There is need to form and maintain a network where a person can get relevant guidance in looking for new opportunities and in growth even within current positions. With a network formed, it is important that a person stays organized and focused on their goals without being deviated. This focus helps in learning more relevant information relating to the desired position and how a person can be able to excel in the position of interest. One can manage themselves through having a journal to keep their progress on their notes and identify the requirements for important documents such as resumes ad cover letters. The person is also able to learn what to include and what not to when applying for a job so that they do not miss opportunities to having irrelevant details being input in their submissions. One is also enabled to learn on the relevant required formats to help ease their path to getting the job they desire.
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